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Wednesday, October 31, 1979
University Daily Kansan
No Nitrosamines in Coors Beer.
Recently developed laboratory techniques have found nitrosamines suspected cancer-causing agents-in some beers in minute amounts.
There are no detectable nitrosamines in Coors or Coors Light as determined by the United States Food and Drug Administration, using the most sophisticated analytic techniques.
Here's why: Some years ago, as part of a continuing effort to make the best beer possible, we instituted an unconventional malting process. This special process not only creates a better beer, it avoids the possibility of nitrosamines.
Coors has a tradition of bringing innovative methods to the brewing of beer. Always attempting to brew a better, finer, purer beer. Once more, Coors' dedication to brewing excellence has paid off.
Adolph Coors Company, Golden, Colorado. Brewers of Coors and Coors Light.