10
University Daily Kansan
Campus/Area
Thursday, Oct. 31, 1985
Cards sell overseas
By Bengt Ljung Of the Kansan staff
American companies have to be sensitive to local customs in foreign countries to succeed internationally, a Hallmark Cards executive said yesterday.
Stanley Hamilton, vice president of Hallmark Cards, Inc. and president of the subsidiary Hallmark International, told about 180 people in the Conference Room of Burge Union that many American companies"didn't adapt to the culture and behaved insultingly.
"Many of them are writing the book on how not to behave," he said. "We are trying to cut the cloth to the customs of the country."
Hamilton said it was especially important that Hallmark knew social customs because greeting cards had to be appropriate. For example, bells on a wedding card
would be inappropriate in France because bells symbolize insanity in that country.
"So the cards would say:
'You're nuts for getting married.' " he said.
"Hallmark couldn't be as successful, if we weren't sensitive to the customs and adjusted to the culture."
Manana literally means "tomorrow," but in Mexico it often means "maybe" and Americans are sometimes surprised when work is not done the next day, he said.
Hamilton said rapidly changing economic and political circumstances made international trade uncertain. Before investing overseas, Hamilton said Hallmark estimated the risks.
Hallmark sells products, written in 20 languages, in more than 100 countries, Hamilton said. Its annual overseas sales are about $500 million.
Tonight!, 7:30 & 9:30 p.m.
$1.50 Woodruff Aud.
Midnight Halloween Special ATTACK NIGHT!!
plus...
"Attack of The 50 ft. Woman"
MIDNIGHT MOVIES
Woodruff Aud.
KU Women's Soccer Club will practice at 6 p.m. today and Monday at the soccer fields at 23rd and Iowa streets.
On Campus
Champions Club will meet at 6:30 p.m. today in the Trail Room of the Kansas Union.
Christian Science College Organization will meet at 6:30 p.m. today in Danforth Chapel.
Canterbury House will sponsor an Episcopal worship service at noon today in Danforth Chapel.
Gay and Lesbian Services of Kansas will sponsor a debate between the candidates of Chrysalis and Common Sense coalitions at 7:30 p.m. today in the International Room of the Union.
What can you do with a law degree?' from 8:30 a.m. to 6 p.m.
Saturday at Green Hall. The cost for the seminar is $6 and includes a soup and salad lunch and wine and cheese reception in the evening. Registration is from 8:30 to 9 a.m. Saturday.
Women in Law will sponsor a seminar, "Alternative legal careers"
“Chariots of Fire” will be shown at 7:30 p.m. tomorrow at Ecumenical Christian Ministries, 1204 Oread Ave.
The Chrysalis Coalition will meet at 2:30 p.m. Sunday in the Oread Room of the Union.
Biology Club will meet at 4 p.m. tomorrow in the Sunflower Room of the Union.
$2
This Week's Specials Thursday
Burrito with Chili $1.95
Small Salad
16 oz. Drink
Friday
No Waiting BLUE PRINT SERVICE
Fish Onion Rings 16 oz. Drink $2.10
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DOUBLE FEATURE
SMITTY'S TV / 1/447 W, 23rd/842-5751
M-9:30 a.m.-9 p.m. Sun. 1-5 p.m.
Almost 1,000 selections included XXX
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Rent VCR & 2 Movie
Overnight $14.49
Tonight
features
A Costume Party First Prize
First Prize
The Mad Hatter features
$100 gift certificate at Benetton
$75 gift certificate at Benetton
Second Prize
Third Prize
$25 gift certificate at Benetton Penny Draws all night
THE FINAL
Farewell to Summer Sale
25%OFF
Store Wide—25% Off Everything-Your choice (Excluding Sale Items)
(Excluding Sale Items)
Choose from: (Rain Checks available on certain items)
KU Jackets
Shoes
Socks
Sweats
T-Shirts
Warm-ups
Caps
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THURSDAY—FRIDAY—SATURDAY ONLY
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Racketballs & Accessories
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In the Southern Hills Malls
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