12
University Daily Kansan
Campus/Area
Tuesday, Oct. 22, 1985
Pentagram designer searches for graphic quality
By Jill White Of the Kansan staff
For centuries great minds have been exercised by the pursuit of quality. Whether their thoughts enlighten us or just amuse us, it is certain that the quest for quality will continue forever.
The words on the poster designed for International Business Machines Corp. represent what Pentagram Design Partnership, London, stands for, said John McConnell, graphic design partner for Pentagram, last night.
McConnell, the fourth lecturer in the Hallmark Symposium Series, spoke to about 200 students in the Spencer Museum Auditorium about his work with Pentagram, one of the
best international design studios, said Richard Branham, professor of design.
"Sometimes designers can be overserious about what they are doing. I'm interested in debunking the tradition and treating design in a much more light-hearted manner."
"The structure of the business is totally unique in the design world," McConnell said. "The system is built to enable each of the partners to be an individual."
McConnell joined Pentagram as a partner in 1974. The other partners are graphic designers Alan Fletcher, Forbes, Mervyn Kurlansky, architect designer Theo Crosby and industrial designer Kenneth Grange.
"Pentagram has a reputation for
(LAST NIGHT!)
Tonight 7:30 p.m.
$2 Woodruff Aud.
Plus!
Philip Glass will appear live with his ensemble
being a studio, where the work is about the freshest thing coming out of London," said Ruth Branham, lecturer in design.
cliches, but cliches are a marvelous tool for communication and can be staggering magical tricks because everyone knows what they mean, he said.
on Wed., Oct. 23, in Hoch Aud.
Pentagram also designs book covers, calendars, books such as a dictionary of graphic clichés and various how-to books. The multidisciplinary company maintains an architectural practice, an industrial design department and a graphic design department.
McConnell said his interests in design were reflected in many statements on the posters that Pentagram created for IBM, such as, "Trifles make perfection but perfection is no trifle," and, "The details are not details. They make the product."
TICKETS
on sale at the Murphy Hall Box Office
The statements may seem like
McConnell started studying design in 1955 as a 16-year-old. He earned a national diploma of design and worked for various advertising companies before joining Pentagram.
"Visual communication can be brilliant, fantastic and powerful," McConnell said. "What you have in a book is an immensely complex topic and you have to find a way to be as
WIN a LARGE Minsky's PIZZA!
Have Your Name in Lights
Announced on 106 KLZR!
PICK THE WINNERS
BIG 8 GAMES
of these
vs. Nebraska
vs. Oklahoma
___
lowa State ___
Kansas State ___
simplistic and concise as you can."
vs. Missouri
DEADLINE: Oct. 26 by 1 p.m.
A WINNER EVERY WEEK!
Your Entry Entitles You to
$2 OFF a LARGE Pizza or
$2 OFF a LARGE Pizza or
$1 OFF a MEDIUM Pizza
$1 OFF a MEDIUM Pizza
- Good at the time of registration
* Good on delivery--842-0154
Special-
FRENCH BREAD PIZZA
$3.85 All You Can Eat
Monday & Wednesday after 5 p.m.
2228 Iowa • FREE DAY DELIVERY • 842-0154
The Election Season for
We Deliver!
The Grinder Man
843-7398
CLASSIFIED SENATE is upon us!
If you know someone who is concerned about the classified pay plan, or proposed changes in the State personnel regulations or the planned re-structuring of the clerical and secretarial classes, and if this individual is willing to speak and act on behalf of your EEO category, now is the time to nominate this individual.
Nominations are due
Friday, Oct. 25.
CHRISTMAS & THANKSGIVING FLIGHTS ARE FILLING FAST
NO EXTRA CHARGE!
AIRLINE COUNTER PRICES
Make your reservations at todays prices.
On campus or downtown.
DON'T DELAY
DON'T BE DISAPPOINTED
CALL NOW!
Maupintour travel service
K. U. Union/900 Mass. 749-0700
The Only Apartments On The Hill
NAB*THE SPIRIT!
*DRINK RESPONSIBLY! NABS BAR ON WESCOE BEACH Join the Festivities at our NABS BAR on WEDNESDAY, Oct. 23rd!
10 a.m. - 2 p.m.
Sample delicious alternative beverages
—"Black Cat Cider" and "Witch's Brew"
FOR FREE!!
Join the fastest growing fad on campus and purchase your own "DON'T BE A PUMPKINHEAD!" Button—only 50 cents.
—Register your opinion on Alcohol Awareness issues in the Exclusive KU OPINION-POLL!
Pick up informative and FREE brochures on responsible alcohol use!
See the PROCLAMATION signed by GOVERNOR CARLIN declaring this week Kansas Collegiate Alcohol Awareness Week!
SEE YOU THERE!!
Sponsored By: Association of University Residence Halls and the Office of Residential Programs