12
University Daily Kansan
Nation/World
Friday, Oct. 11, 1985
Cigarette packages, ads print specific risks
The Associated Press
WASHINGTON - New and specific health warnings are appearing on cigarette packages and advertising, a change medical experts hope will help persuade Americans to quit - or never start - smoking.
"The public needs to know the danger, since this is the single most preventable source of heart disease, cancer and lung disease. I think that freedom of choice . . . demands that this be an informed choice," said Dr. Oates, chairman of the department of medicine at Vanderbilt University.
"I think the most important audience is those people who have not yet become addicted — that the information convey (the danger) clearly to them," said Oates.
The new system of rotating label warnings becomes official tomorrow, although the labels already have begun to appear in some areas.
Unlike the old warning on every pack and every cigarette advertisement that cigarette smoking is dangerous to health, the new labels state specific dangers, including cancer, heart and lung disease and hazards to pregnant women and their babies.
Surgeon General C. Everett Koop said he was most pleased about the pregnancy warning.
"Most people understand about cancer and heart disease." Koop said. "If you have lung disease, it's pretty obvious you shouldn't be smoking. But one of our big health problems is low birth weight babies, and this is something that can turn that around."
Dr. Kenneth Warner, chairman of the department of health planning and administration at the University of Michigan, said, "There is little question in my mind that they will be an improvement over the old label.
"I particularly like the rotational feature . . . I think it will make smokers take a little bit closer look and give some thought to the issue."
The tobacco industry, which regards the diseases that befall its customers as a statistical coin-licker, has enthusiastic about the new labels.
"We feel that no scientific study has been done that demonstrates, for example, that smoking is a cause of cancer," said Jennifer Browder of the Tobacco Institute.
Browder said a statistical indictment did not establish a causal relationship between tobacco use and any disease.
A series of four different warnings will be used and will be rotated quarterly under a plan developed by cigarette makers and the Federal Trade Commission.
The new warnings are:
*Surgeon General's Warning: Smoking Causes Lung Cancer, Heart Disease, Emphysema, and May Complicate Pregnancy.
*Surgeon General's Warning: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health.
■Surgeon General's Warning:
Cigarette Smoke Contains Carbon Monoxide.
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