University Daily Kansan, August 21, 1985
Page 11
itwin
LEVI'S 501 JEANS SUCCESSFULLY UNIMPROVED FOR OVER 125 YEARS
One day a man named Levi Strauss created the world's first blue denim jeans.
Then something really remarkable happened:
For over 125 years, we didn't improve them.
The authentic, original Levi's 501 jeans you buy today are virtually identical to that very first.
Which means they're still rugged, comfortable, classic ... and a bit old.
Still guaranteed to shrink and fade.
Just pick out a pair that's 1 to 3 inches too big in the waist. (Trust us on this.) And 3 or 4 inches too long in the legs. (Your retailer has an odd, but helpful, chart.)
After 3 washings, our exclusive 'XX' all-cotton denim will "Shrink To-FI\™"
A few more washing, and the fabric 'breaks'
away. The texture, lighter in color and even
more comfortable.
They fit like no other jeans you'll ever own With continued wearings, 501"*™ actually adapt to your body proportions, forming a uniquely personal relationship between man and jeans.
Yet overall 501's *T* remain as tough as tails. Which is why an old pair is more valuable to its owner than a new pair. What's more? a) Our front pockets are still riveted at the cor-
our from pocket are still played at the corners.
We still give you a real watch pocket, whether
you need one or not. You never know
You get a button fly. No need to go switching
you need one or not. You never know to go switching to something that might just be a temporary fad,
d) We still use only heavyweight 14-ounce denim
sleeves so strong they wear out before the lap
of a skier or their patches on horseback.
PALACE LANE CAVE LANE
Classic style never goes out of style.
And the result of all this?
Levi's 501M™ are probably the only garment that is been completely in style for over a century.
It fact, we'll make you a promise.
You keep buying original Levi's 501M blue jean is, and we'll keep adding no improvements. Lit win's makes the original Shrink-to-Fit Levi's blue jeans even better by putting them on sale. Our sale on the blue jean that started it all!
reg. $24
extra-long lengths and waist sizes over $0.25, $2 more.
Don't miss on this店; we've got the pants in your size at a price that is, well, unbelievable!
All the quality is there — and the selection, too!
who 's not wearing jams from Sitwin ' s ?
$1399 Reg. $2
Reg. $2199
If you're not wearing jam-style shorts from Litwin's yet, this is your chance to save big bucks. You'll be riding the crest of this wild fashion craze. Floral and graphic print long shorts, 100% cotton. Draw-string waist. Sizes S-XL.
$1799
Gear up this fall in the versatile, fun style of Esprit. Esprit is the spirit of comfort and bold fashion, and Litwin's has it. Knits and cottons for pants, shirts and skirts; in the styles, colors and patterns that have made Esprit fashions a world-wide phenomenon.
Levi's Pre-washed 501 Jeans Junior's Sizes 3-15
Lengths 38 & 40 and waists over 50" $15^{99}$