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MONDAY, NOVEMBER 3, 2014
arts & features
HOROSCOPES
Because the stars know things we don't.
Aries (March 21-April 19)
Today is a 7
Make an investment (of time or money) for your family's future.
Plant a tree, maybe. You have the confidence for action today and tomorrow. Collaborate with your team. Travel or send someone else ahead. Reach out.
Taurus (April 20-May 20)
Today is an 8
The intensity could seem to increase. Slow down and contemplate over the next two days. Conclude arrangements and plans. Teamwork is a given. Acquiesce with a partner. Clarify your direction with friends.
Gemini (May 21-June 20)
Today is an 8
Team projects go well over the next two days, and community participation provides satisfaction. Consolate your position by handling what you said you would. Your friends are your inspiration. Set up meetings. Together, get a pleasant surprise.
Cancer (June 21-July 22)
Today is a 9
Focus on your career. The next two days are good for decisions and transformations. Get clear on your aim. What's the result you want to produce? What's the most fun you can imagine having? And with whom?
Leo (July 23-Aug. 22)
Today is an B
Dream big. Make an interesting discovery about love. Family comes first. Today and tomorrow favor study and research. You're very persuasive now. Grasp an opportunity or take a trip.
Virgo (Aug. 23-Sept. 22)
Todav is a 9
10DAY is a 9 Pay bills and handle financial matters over the next two days. Wheeling and dealing may be required. Provide well for family. Your communications get further than expected.
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Libra (Sept. 23-Oct. 22)
Today is a 9
Go along with a decisive person who agrees with you. Together, you can commit to what you want, despite fears. Your money goes further today. Negotiate for the long run. Listen graciously and study the situation.
Secrets get revealed.
Scorpio (Oct. 23-Nov. 21)
Today is an 8
It's action packed, today and tomorrow. Lurch ahead suddenly.
Get back to work, big time.
Provide great service and invoice for it. Imagine where you see yourself in five years in your perfect fantasy. Nurture health.
Sagittarius (Nov. 22-Dec. 21)
Today is a 7
Plan some fun for today and tomorrow. Friends offer good advice. Your loved ones encourage you to take on a new challenge.
Play around with it, consider from many angles and choose one. You're gaining wisdom.
Capricorn (Dec. 22-Jan. 19)
Today is an 8
Home calls to you today and tomorrow. Get into a domestic project. Use the grapevine to find connections. Pay back a debt.
Store resources and nurture what you have. Play in the garden and invite friends.
Aquarius (Jan. 20-Feb. 18)
Today is a 9
You can absorb and report facts well over the next few days.
Clear communications come easily. Hone your persuasive skill. Practice something you love to do. Imagine the professional status you'd like. Romance your competitor and learn.
Pisces (Feb. 19-March 20) Today is a 9 The next two days could get busy and profitable. Pay expenses and stash savings. Invest in your career. Travels or studies can take you further than imagined. Discovery, exploration and adventure call. Add it to the budget.
DELANEY REYBURN
@DelaneyReyburn
Journalism school launches 'the Agency'
The KU School of Journalism hired Janet Rose eight weeks ago to lead the Agency, a student-run strategic communications agency that offers real-world experience to students. Made possible by donors who have given $400,000 in support, the Agency provides strategic communications services, including branding, advertising, video production multimedia research and social media for departments and schools across the University.
"This is a real world agency and we will have real clients," Rose said. "In other words, we will be just like a strategic communications agency out there in the world, and we will develop campaigns, we'll do research strategy, we will do a lot of creative strategy also and creative ideation and things like that."
Rose said the goal for the Agency is to give students the opportunity to get the experience of working in a real agency. She said she has worked in a number of different agencies, and the good thing about the Agency is it will be a microcosm of a larger agency.
When the Agency started, a signup sheet was made available for those interested in working with the Agency. Rose said within a week, about 80 people expressed interest and another 60 soon followed.
For the past few weeks, the Agency has been splitting the students into groups and then assigning those groups to certain projects. Rose said the work in a strategic communications agency is tremendously collaborative. Eventually, the Agency hopes to have a core group of about 30 people, who will represent the main business facet of the Agency.
"There will be a variety of requirements to get to [the core group] in the Agency, but at the same time, I'm very passionate about bringing people in that are freshmen and sophomores," Rose said.
Rose plans to have a system where the 30 core individuals will each mentor someone who is a freshman or sophomore and bring him or her along through projects to better educate them on the process.
from the School of Journalism, but also with people from the design department and business school and people involved in statistics and political science.
Rose said there is a lot of talent here at the University. She said the Agency will be working with not only people
Rose said the Agency will mostly be staffed by people who are part of the School of Journalism. Rose said for now, people are involved as volunteers, but eventually, the Agency will have some paid positions as well.
Rose said she believes understanding the mindsets of different consumers and the target audience of each project will ultimately lead the Agency to reach its goal of developing breakthrough work that tells or shows a story by bringing some kind of idea to life.
"We will also be interested in how students think because that's where these culture trends generate." Rose said. "We take that and really develop all the ideas by coming up with a strategic idea that gets you from one thing to another."
Currently, the Agency is working with around 10 clients and hopes to increase that number as the Agency grows.
Student spotlights within the Agency:
LAUREN KATZ
Junior from Overland Park
KANSAN: What is your role in the Agency and the general idea of the projects you work on?
KATZ: I'm an account executive and work with a group of five other account executives. We work with our clients on addressing their marketing and advertising needs and then work with the other departments within the agency to develop strategies and solutions for them.
KANSAN: What is the most rewarding part about working with the Agency?
do we get to work with real world clients, but we also get to be part of something totally new to KU. It's rewarding because we basically get to see our ideas come to life right before our eyes. These ideas range from client projects and campaigns to building the organizational infrastructure.
KANSAN: What are your personal goals for working with the Agency in the future? KAT2: I'm really looking forward to learning the ins and outs of an advertising agency and gaining real world experience. It's also really cool that we get the opportunity to learn how to build a business from the ground up.
KATZ: It's been a really unique experience because, not only
MICHAEL SHAW Junior from Shawnee
KANSAN: What is your role in the Agency and the general idea of the projects you work on?
SHAW: The project I've been working on most is a creative proposal for a client here in Lawrence. I don't think I can say much more due to confidentiality. However, we have also been spending a lot of time talking about the brand and feel of the agency itself. Even though we have already started pitching to clients, we want to make sure that our name, logo, aesthetic and feel are timeless. Part of the beauty and the danger of what we're doing is that the coming and going of students will keep the Agency fresh and spry, but it could also lead to inconsistency and the slipping of standards. The brand of the Agency has to demand a certain level of excellence. Or, at the very least, we think it should.
SHAW: The most rewarding part for me is feeling connected to KU. I have loved my experience at KU, but I have never been very involved on campus. With the
KANSAN: What is the most rewarding part about working with the Agency?
Agency, I'm helping to leave a tangible mark behind. I also love that the Agency has given me peace of mind about my major. I've spent a few nights on campus until 10 or 11 at night working on a proposal for a client, and it doesn't even feel like "work."
KANSAN: What are your personal goals for working with the Agency in the future?
SHAW: Even though I mentioned the building of a sort of legacy, hopefully, for me it all comes back to the work we produce. Everyone here at KU needs stuff on their resume, from film majors to the English department, and I think that fact alone gives us incredible opportunities and manpower that other agencies might not have. To put it more succinctly, my personal goal for working with the agency is to look back at our work 45 years from now and think, "Man, that was a killer idea."
ANDY MCCONNELL Senior from Liberty, Mo.
KANSAN: What is your role in the Agency and the general idea of the projects you work on?
MCCONNELL: Recently, we started working with a client that wanted to increase their brand awareness within the Lawrence community. After conducting our own research, our creative and account management teams developed a strategic communication proposal to present to the client. So far our work has been focusing on the client's social media usage. While the client currently does work with social media, it is lacking some critical components. So what we did and are doing is developing a seamless social media strategy plan that connects all their social media to help increase their reach, awareness and brand image. In addition to that, we have been working to create a sort of social media workshop for our client's employees. Some of the employees do not have a strong social media
presence or aren't aware of the benefits behind using social media. Our plan is to show them how to utilize their own social media in the most efficient way. By doing this and connecting the employee's social media with the company's social media, it will greatly expand their visibility within the community and advance their image.
KANSAN- What is the most rewarding part about working with the Agency?
MCCONMELL: The most rewarding thing I have experienced working with the Agency is the real world knowledge that I have gained from working with multiple clients. It is a very rare and unique opportunity that we have been given, and I feel the knowledge that everyone has received since we have begun is immeasurable. This is such a new experience for everyone, because not only is it an actual agency, but it is also an entrepreneurial startup. It has been extremely stimulating to learn all the different components of both the advertising agency world and what it takes to start a business. We have a great group working on the Agency and being a part of such a diverse, but focused group of people has been amazing. Everyone involved is willing to go the extra mile, not only for the Agency, but for each other, and I feel that is something you don't experience everyday.
KANSAN: What are your personal goals for working with the Agency in the future?
MCCONNELL: Personally, I would like to see our agency grow and become nationally recognized. I want businesses and organizations that we work with to be happy and proud with their decision in choosing us. Going forward I want to help develop a solid base for future students that want to experience agency work while attending school. We want to build a competitive, but team-inspired environment that truly adds to the education of students. I have already benefited from the experience greatly, and it hasn't even been a full semester. I can only imagine how much personal development it will give me after working for a year. I want that for other students in the future.
Edited by Emily Brown
QUICK QUESTION
"I love the high social aspect and how everyone is ready to get together and have a fun time."
WHAT DO YOU LIKE/DISLIKE THE MOST ABOUT HALLOWEEN?
CALEB MASON
SOPHOMORE
FROM PRAIRIE VILLAGE
This week, the Kansan caught up with roommates Caleb Mason and Nathan Atkins. Mason, a sophomore from Prairie Village and Atkins, a sophomore from Merriam, are also first cousins.
NATHAN ATKINS
SOPHOMORE FROM MERRIAM
"Having to find a decent costume is the hardest part about Halloween. There's so many options and you just want something good."