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TUESDAY: OCTOBER 21, 2014
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ACROSS 38 Tilted 40 Greeting 41 Thanksgiving parade sponsor 43 Super-market sections 47 Can. neighbor 48 Filming schedule 51 Solidify 52 Quite some time 53 Lecherous look 54 "Erie Canal" mule 55 Comic strip possum 56 Mail
DOWN 1 Lumber-jacks' tools 2 Jog 3 Ethereal 4 Synagogue text 5 Infant 6 Alias abbr. 7 Crib 8 Bracelet site 9 Wad of bills 10 Reed instrument 11 Play area 16 Party bowlful 20 Cartesian conclusion
or al fowl at the moon 25 Bache-lorette's final answer? 26 Attendance check 27 A question of time 29 Carnival city 30 Fresh 35 Crucial 37 Chess piece 39 Song-writers' org. 40 Not hers 41 Cocoa holders 42 On the briny 43 Additionally 44 Toy block name 45 Congers e.g. 46 Undo a dele 49 Earlier 50 Journey segment
1 Numerical datum, for short 5 Ali — 9 Tarzan's son 12 Met melody 13 Related 14 Lawyers' org. 15 International financial institution 17 Neither mate 18 Block 19 Approved of 21 2009 Pixar movie 22 Transparent 24 Audubon subject 27 Court 28 Daybreak 31 Commotion 32 Embrace 33 Whopper 34 Part of an egg 36 Navy newbie (Abbr.) 37 Huff and puff
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Snapchat debuts unintentionally targeted advertisements on app
so, the company hopes to change the current ideology and notions of what an advertisement should be.
Have you ever clicked on a banner ad? It's doubtful, and according to Solve Media, an advertising consulting company, you are 87.8 percent more likely to apply to Harvard and get accepted and 475.28 times more likely to survive a plane crash than you are to click on a banner ad on a website.
Snapchat users may have noticed a new addition to their story feeds this past weekend, a sponsored Snapchat story for the new movie Ouija. Snapchat, the social media app that made its claim to fame with fleeting photos and videos, introduced advertisements that automatically appear on a user's story feed this past weekend. In doing
"It's going to feel a little weird at first, but we're taking the plunge," the company said in a statement released on Friday through its blog. "Understandably, a lot of folks want to know why we're introducing advertisements to our service. The answer is probably unsurprising — we need to make money."
It did feel a little weird. Though it may have seemed intrusive, that's far from what Snapchat intends. The statement said while some companies (yes you, Facebook) spend a lot of time collecting information on its users in order to create targeted advertisements, Snapchat wants to steer clear of that altogether.
Considering the primary demographics of a Snapchat user, "targeted" advertisements may be unavoidable even if they are unintentional. Business Insider reported the
app's demographics are dominated by teens and millennials between the ages of 13 and 25 and the majority of users are female.
Regardless of the fact that Snapchat advertisements refrain from targeting individual users, it still targets a primary consumer group — us.
As advertisements continue to appear on the app, brands have already recognized and tapped into the potential for promotion through the app. "Live" stories started appearing in users' story feeds over the summer, with the intention of making you feel like you're right there even if you can't make it to an event, a statement from Snapchat said. While these "Live" stories essentially eliminate the millennial-created and self-induced epidemic of "FOMO" (fear of missing out), they boost visibility of an event or brand, one that millennials would most likely want to seen or associated with.
Music festivals such as Lol.
lapalooza, Austin City Limits and Electric Daisy Carnival are among the most notable events to take advantage of this feature on the app. Brands such as Red Bull and the NCAA have created Live stories as well, all in efforts to promote and prove the event or brand remains relevant to its target audience.
While users can choose to hide a Live story, the event or brand still receives visibility, and while users have the choice to either click on an advertisement or not, Snapchat still makes the decision as to what advertisers can pay to appear in the app at all.
In the same statement Snapchat released regarding the debut of advertisements, it said, "The best advertisements tell you more about stuff that actually interests you." So, whether Snapchat intended, it seems it will now be a deciding factor in what interests its users.
Arabs from Israel risk arrest for appearing on 'Arab Idol' show
ASSOCIATED PRESS
— Edited by Rob Pyatt
MAJD AL-KRUM, Israel — Their goal is to win Arab Idol, the Arab world's premiere television song competition.
But the journey Manal Mousa, 25, and Haitham Khalaiyil, 24, have taken from their villages in Israel to the competition in Lebanon could comprise a television drama of its own — featuring travel to an enemy country, Israeli security interrogations, and the complicated identity crisis of Israel's Arabs.
The two singers are competing for more than just fame: they want to be a part of the cultural world that has been largely off limits to them because of the decades-long Arab-Israeli conflict.
"This is a chance for Haitham," said Waheeb Khalaily, Haitham's father, in his home in Majd Al-Krum, a village in the Galilee, in northern Israel. "For the Arab world and the whole world to hear him and say that he represents a Palestinian people that clings to its land."
When the show held its first-ever auditions in the West Bank in March, the lure of making it big was too tempting for Mousa and
In the bitter conflict between Israel and its Arab neighbors, Arab-Israeli are stuck in the middle. Though citizens of the Jewish state, they share the ethnicity, language and culture of the Palestinians in the West Bank and Gaza Strip.
Arabs who remained in Israel after its creation in 1948, and their descendants, today make up 20 percent of the population. Many identify as Palestinians rather than Israelis, watch Arab satellite television and dream of traveling throughout the Middle East. But their Israeli citizenship bars them from most Arab countries because Israeli passport holders are prohibited entry.
That includes the Lebanese capital of Beirut, where many Arab stars are born.
Khalaily to worry about borders.
They, and other young Arab singers in Israel, drove past Israeli military checkpoints to stand in line with hundreds of Palestinians for videotaped auditions. Mousa, Khalaily and two dozen others advanced to the next round in Beirut the following month.
The Israeli-Lebanese border is sealed, so the two used their Israeli passports to cross into neighboring Jordan where they boarded a plane for Beirut. At the Lebanese airport, they presented travel documents that the Palestinian Authority in the West Bank issued them especially for the trip, a Palestinian interior ministry official said.
In Beirut, they passed all three rounds of auditions and were chosen to be among the 26 final contestants from around the Arab world — the first time Arabs from Israel have ever been selected for the show.
After Mousa and Khalaily returned to Israel in May to wait for the show's taping, Israel's Shin Bet intelligence service summoned them for interrogations about their travel, their families said. Their Israeli passports were confiscated and they were told the passports would be revoked for up to three months, the families said. Through the help of rights groups, their passports were returned within days, Mousa's family said.
The Shin Bet did not immediately respond to a request for comment.
Israel has sentenced Arab-Israeli in the past on charges of traveling abroad to conspire with militant groups for attacks against Israel or to fight alongside rebels in Syria.
The same month the two singers traveled to Lebanon, Israel arrested a 23-year-old Arab-Israeli journalist returning from a conference there. Officials initially thought he was recruited by
militants but later dropped the suspicion.
Travel to Lebanon is punishable under Israeli law by four years in jail or paying a fine, said Aram Mahameed, a lawyer from the Arab-Israeli rights group Adalah, whom Khalaily's family consulted after the contestant was interrogated.
"It is a law against the Arabs in Israel to disconnect them from other Arabs in the Arab countries," said Mahameed.
Though Jewish and Arab Israelis have faced indictment for traveling to Lebanon, their trials generally do not proceed unless they are accused of other crimes, he said, adding that Jewish Israeli journalists who have gone to Lebanon have not been questioned upon their return.
Mousa and Khalaily are now in Beirut taping the show, which is airing weekly on the Arab satellite channel MBC. Show producers said in a statement that contestants were unavailable for media interviews due to "exhausting
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