+ THE UNIVERSITY DAILY KANSAN V THURSDAY, OCTOBER 16, 2014 PAGE 3B + QUOTE OF THE DAY "It's definitely an opportunity for fans to get focused on your sports moments, and to tell people about your experiences as a fan. And we allow some trash-talking." - Hossein Kash Razzaghi Inside Bay Area FACT OF THE DAY Fancred's user base is growing by 50 percent each month. — Fancred TRIVIA OF THE DAY Q: How many Fancred posts have there been since its launch? A: Over 1.2 million — Fancreed A: Over 1.2 million THE MORNING BREW: Audience interaction encouraged on social media app Fancred New social media platforms are being created all the time. Many of them fall, es- sime. Many of them, especially ones that deal primarily with sports content. There is one particular sports social media app that hasn't fallen through the cracks though. Fancred was founded in August 2012 by Hossein Kash Razzaghi, Jeremy Merle, Michael Pan and Craig Johnson and was launched early in 2013. That's what Fancred offers一 strong sense of community with fans all over the globe. Fancred allows sports fans to document, share and filter what they see. "I wanted to connect people through sports and give them a sense of community," Razzaghi said. When people are approached to download Fancred, they generally ask, "why can't I just use (insert whatever social media platform here)." "The biggest difference between us and Twitter, is with Twitter you're watching the game and you're in the read-and-lean-back mode, getting additional information that you might not have gotten from your TV set," Razzaghi said. "Fancred has really been able to create more of a virtual stadium where you have tens of thousands of displaced fans watching the same game but really interacting together and going through the ups and downs of the game together. It's a much more engaged and active audience, so if you are a big brand or publication, you can learn more about your audience by working with Fancred." + Another Fancreed exclusive is the "Fancreed Score." The score is based on a secret algorithm that grows based on how active users are within the app and how well the user's content engages with other users. So far, the highest score in the app is a 76. The head of strategy and content for Fancread, Landon Howell, has that score. Fancred was originally an iOS/web exclusive, but was recently launched for Android. There are 11 full time employees working at the headquarters in Boston, and hundreds of "Community Leaders" across the nation. The Community Leaders are college students who use grassroots techniques to engage their communities on the app. Kansas has two active Community Leaders on campus. Several professional and college sports teams have verified accounts with Fancred. For example, the Boston Red Sox, Mississippi State University and Liverpool Football Club all actively engage with users. Former NFL player Lawyer Milloy has an account on Fancred as well. Many users were skeptical that it was truly Milloy, but once he posted a photo of himself picking his nose, the doubt quickly faded. This week in athletics Edited by Lyndsey Havens Thursday Softball Avila University 6 p.m. Lawrence Friday Soccer Texas Tech 7 p.m. Lawrence Saturday Football Texas Tech 2:30 p.m. Lubbock, Texas Sunday Soccer West Virginia 1 p.m. Lawrence Monday No Events Tuesday No Events Kansas rowing team kicks off season with Jamboree Wednesday No Events PAIGE STINGLEY @paigestingley @paigestingley With 19 newcomers on the team, the Kansas women's rowing team is prepared to kick off their fall season. Just two weeks after securing their roster, the Jayhawks will host their first event of the season with the Jayhawk Jamboree. This is the second year the Jayhawks have held this event. Teams from Kansas State, University of Iowa, University of Tulsa and Drake University will also compete. The event starts at noon on Oct. 18 at the Kansas River. The Jayhawks compete with a varsity and a novice team. The novice team is mostly made up of the new freshmen and first- year rowers. Kailey Tennant, a freshman from St. Louis, tried out for the team after a couple of her friends talked her into it. "Tryouts were basically like an intro to rowing," Tennant said. "They taught us very basic forms and techniques. Most of us had never even rowed before." Coach Rob Catloth has a positive outlook for the season with all these newcomers. "Our goal is to win a Big 12 Championship." Catloth said. "We're looking for a deep team." The team, totaling 62 athletes, is almost evenly divided between freshmen and returning veterans, according to Catloth. "We're a young team now, but we're headed in the right direction," Catloth said. The team practices several times a week, often twice a day, and on Saturdays. "It's a lot harder than it looks," Tennant said. "It's all about leg strength and timing. You really have to learn how to trust your team and be dependent on them." The competitive racing season is between March and May, but teams compete in longer distance races in the fall to prepare for the competitive season. This year the team is scheduled to compete in two long-distance meets this fall. Last year the team finished in third place at the Big 12 Championships and seventh place at the Conference USA Championships. Edited by Drew Parks 785-864-4358 Kansas Crown Discount Liquor KANSAN.COM JOBS 1215 W 6th St. 785-842-1700 DOWNLOAD THE APP & SUBMIT YOUR FRA FOR FREE SEARCH KANSAN THE STUDENT VOICE WITH YOU 24/7 UNIVERSITY DAILY KANSA MOBILE APP KANSAN.COM JOBS bpi BUILDING SERVICES Working Night Supervisor Part Time good driving record and self starter. 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