FRIDAY,OCT.12,2001
HOMECOMING
THE UNIVERSITY DAILY KANSAN - 5B
OLIVIA SARI/KANSAN
Local businesses such as The Wheel, 507 W. 14th St., are getting ready for Kansas' homecoming by displaying welcome banners. Lawrence businesses expect significant boosts in sales this weekend because of the homecoming crowd.
It's the time of year when leaves start to fall, alumni flock to Lawrence, and local businesses prepare for the coming crowds of consumers.
Businesses gear up for game
By Collin LaJoie Kansan correspondent
Homecoming is not just a football game. For many local hotels, restaurants and bars, it also makes for a profitable weekend.
Local bars, hotels and restaurants ready to serve
When alumni arrive for the game, many have to find a hotel. Marcia Wilson of the University of Kansas Alumni Association works with three area hotels to accommodate them. Alumni are directed to Holiday Inn Holidome, 200 McDonald Drive; Days Inn, 2309 Iowa St.; and Westminster Inn, 2525 W. Sixth St.
Kate Williams, director of operations at Days Inn, said football weekends were some of the busiest times of the year.
"On weekends we fill 100 per
cent of our rooms,which is about 350 people," she said. "We make about 30 percent more than on a normal weekend."
For an event as big as homecoming, many hotel rooms are booked far in advance.
She said about 40 percent of those who checked into Days Inn during homecoming weekend were alumni or the families of students.
Only three Lawrence hotels work with the Alumni Association, but other hotels are preparing for homecoming weekend as well.
"We're full for homecoming. We've been completely full for three months," Williams said.
Regina Haggard, director of sales at the Ramada Inn of Lawrence, 2222 W. Sixth St., said that although a Nebraska weekend would likely sell out faster than an Oklahoma weekend, she would still prepare.
"We beef up our staff," she said.
We beep up on our sun, the oak Many restaurants and bars also feel the effects of homecoming.
On the day of the game, Johnny's Tavern, 401 N. Second St., plans to offer an extra incentive.
"We have a bus that leaves 20 minutes before the game and stops in front of the stadium," manager Tucker Craig said. The bus requires one purchase from lohnny's, but is otherwise free.
Magerl said he had prepared by adding staff in anticipation of about a 30 percent increase in business.
Chuck Magerl, owner of Free State Brewing Company. 636 Massachusetts St., said business lasts the entire weekend.
"Different organizations and groups attend these events and they're still in town with free time," he said.
Jayhawk Spirit, a locally owned business at 935 Massachusetts St., can do 40 to 50 percent more business on a day like homecoming, said manager Willie Wilkerson.
He said during these big events, many people came to his store for T-shirts.
"We do all of our own screen printing, so lots of parents and friends come in for the T-shirts," Wilkerson said.
Contact LaJoie at 864-4810
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