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Wednesdav November 19, 1986 / University Daily Kansan
Seminar simulates market strategy
By CRAIG HERRMANN
A computer simulation of telecommunications marketing — the first of its kind in the United States — is part of a seminar at the University of Kansas to teach professionals marketing strategies.
About 20 representatives from telecommunications companies across the country are meeting at KU this week to participate in a marketing seminar sponsored by the United States Telephone Association and the KU School of Business.
The seminar began Monday and continues through Friday. The fee to participate in the seminar was $1,495 which included tuition, books, classroom materials, access to micro-computers and refreshments and lunches for the week.
"The main focus of the seminar is the simulation." Carol Nalbandian, assistant director of management programs in the School of Business, said yesterday.
The simulation, called MARKSTRAT, represents a real-life marketing strategy situation, Nalbandian said.
With the help of a computer, participants will market products in a competitive environment, much like they would in the professional world.
"These representatives should be able to learn more about marketing their own companies through the game of the simulation," Nalbandian said.
The simulation consists of four to six people on a team acting as a company. Each company would learn how to develop specific strategies in product development, pricing, distribution and promotion.
Classes in these areas are also being taught during the seminar to supplement the simulation.
Charles Demek, director of operations for the United States Telephone Association, said that this seminar was the first of its kind, and that he would analyze it to consider taking the seminar to other parts of the country.
"The seminar is appealing because of its realistic concept." Demek said. "I think it will be able to provide the participants with the kind of knowledge they can take back to their companies and put into use immediately."
Demek said that advancing technology and deregulation in the telecommunications industry created an atmosphere in which companies needed to know how to focus their products and services on the customer.
"In the past, the customer had little choice," he said. "Today, though, fewer regulations and technological advances have pushed the industry into a competitive mode."
Panel tips to aid state fundraising
The Associated Press
TOPEKA — Rep. Ed Rolfs, the chairman of the Legislature's Special Committee on Ways and Means, said yesterday that some of his panel's recommendations could help ease state money problems next year.
been neglected.
For example, Rolfs said the committee tentatively had approved a recommendation that would authorize the Kansas State Historical Society to hire a professional fund-raiser to help bridge the gap between what the society needs and what the state can provide.
The fund-raiser would help find money to maintain, preserve and restore historic sites in Kansas, said Rolfs, R-Junction City.
"Most of the state (historical) facilities are falling to pieces and they wanted more money," Rolfs said. "We don't have any money."
Another money-saving recommendation would require local school districts to pay tuition when they send a student to the state's schools for the deaf or visually handicapped. Rolfs said. Tuition to the schools now is free, he said.
The committee has scheduled hearings for Nov. 24-25 to review the recommendations and to take final action.
Other proposals the committee tentatively has approved would call for:
■ Amending the statutory definition of the practice of medicine to exclude voluntary services by retired physicians, such as at summer camps. Presently, those retired physicians must purchase
palmractice insurance and the change would allow them to do charity work, said Rolfs.
- Salary adjustments for ranks within the Kansas Highway Patrols' career ladder and for security and patrol officers positions within the Capitol Area Security Patrol.
- Ralfs said that two years ago salaries for troopers were raised but there were no salary increases for sergeants, lieutenants and captains. The result was that a trooper had to sacrifice income to moving up to higher ranks, he said.
- Making disability retirement benefits uniform among the state's three retirement systems — Kansas Public Employees Retirement System, Kansas Police and Fire, and KPERS Correctional.
Ruffs said the proposal called for ending a requirement that law enforcement officers be on the job for five years before becoming eligible for disability benefits. He said the proposal would call for making disability benefits available to law enforcement officers regardless of service time, similar to the requirements of KPERS.
quirement. In addition, all disability benefits would be raised from 60 percent to 65 percent of an employee's regular salary and the KPERS-Correction system would be merged into the regular KPERS program. Rolfs said.
- Increasing cooperation between agencies which promote tourism in the state, including a recommendation to combine operations of the Kansas Fish and Game Commission and Kansas Park Authority.
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