Wednesday, August 20, 1986
Sports
University Daily Kansan
5
KU focuses on fun to sell tickets
By Heather Fritz
Associate sports editor
When some schools promote the sale of football tickets, they promote the game. Kansas promotes fun.
Ken Weiser, KU's director of marketing and promotions, is the one responsible for this year's promotional football pamphlets and posters. The slogan across the front is "There's nothing like being there!" A picture of the school band, the happy crowd and the Jayhawk mascots adorns the pamphlets and posters.
Look at another school's promotions and one might see pictures of a quarterback in action or a pile of linebackers.
"Lots of places they'll sell the
game." Weiser said. "They'll show people making great passes, great hits. I don't believe those are the things we need to sell. The football fans will already be interested. The band, the crowd, getting there early — all those things are great. There's a lot of fun around the game."
Weiser is in charge of promotions for all Kansas sports and for the sale of all-sport season tickets and football season tickets, as well as single-game tickets.
"We work with different themes we want to promote," he said. "We're a family oriented group The university is very aware of doing things in good taste, so the promotions we have need to have the same appeal."
Weiser works with Leiweke and Associates, a Kansas City, Mo. consultant, to arrange special promotions, and he said he had several surprises in the works for the coming football season.
"There's a lot of neat things coming up," he said. "We've committed ourselves to doing something special every week. And we're going to try to expand the Late Night with Larry Brown, too. It will certainly be worth staying up for."
Besides those promotions, there again will be prize giveaways and drawings at this year's games. And the San Diego Chicken will make an appearance at the Homecoming game Oct. 11.
basketball team and the size of Memorial Stadium, the university usually sells out of all-sports tickets and doesn't sell out of football season tickets.
"It was easy to sell all-sports tickets," said Weiser. "All we had to do was say that they were available."
Because of the success of the
The promotions center on football and basketball games, but, Weiser said, that helps the non-revenue sports too.
"We've really concentrated on football," he said. "Of course, with basketball you don't need any help. Football is a major source of revenue. When I help football, I also help my women's golf team. If the promotions go well, every sport will benefit."
Short-distance recruits face long-distance race
By Ric Anderson
Sports writer
This might not be a banner year for the 1986 Jayhawk women's cross-country squad. In fact, Cliff Rovello, head women's cross country coach, said the squad might repeat its last place performance of last year.
But that doesn't mean his runners are slow.
5,000-meter runners."
Rovello said his runners, most of whom were recruited to run for the track team, simply had not specialized in the longer distances of cross country because of track's emphasis on short and middle distance runners.
"We have eight runners," Rovelto said. "Four of them are half-milers. They're great half-milers, but not
Rovello said a squad of this caliber might rank higher if it wasn't in the Big Eight Conference.
"For instance, K State has 23 people with eight scholarships," Rovelto said. "We have two scholarships."
Roveto said six of the eight teams probably would be ranked in the top 20 because the other schools placed much more emphasis on long distance running.
Another shortcoming is the squad's lack of experience. Of the eight starters, two are juniors, two are sophomores and four are freshmen. Kim Sheridan, team captain last season, graduated, and freshman
See Runners, p. 9, col. 4
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