City/Area
Wednesday, August 20, 1986
University Daily Kansan
5
Marketing
Continued from p.1
popular.
DeVault said that about a dozen people worked for his year-old company, which provides business-to-business connections.
Dial America Marketing, however, conducts outbound consumer marketing, Nelson said. Dial America has been in business since 1957 and is one of the earliest telemarketing firms.
Dial America has about 2,000 employees nationwide and employs 25 to 30 in the Kansas City, Mo., office, Nelson said.
Entertel
Continued from p.1
Lauri Moore, 18, worked five mon ths for the company last year.
"The pay and hours were great," she said. "I got tired of hearing 'sale, sale, sale.' I couldn't handle the pressure, but for someone who wants to make some money it's a good job."
Dudley Hutcherson, program manager, said anybody that needed the money and was willing to work for it could be successful.
"The people that do the best are those who are outgoing
Phone sales offend some
By DeAnn Thomas
Businesses may be reaching more people and making more sales with telemarketing, but telephone owners aren't always appreciative.
"It's an invasion of privacy," said Rita Lucas, 3099 Tomahawk drive.
Lucas said telemarketing, which offers services, products, and information or tries to get donations by giving to charity donors their burgers by a activity offered
"They're taking advantage of facilities that we need and use for more important reasons," Lucas said.
For example, Lucas said, elderly or partially invalid citizens could hurt themselves rushing to the phone only to be confronted with a sales pitch.
Yet more businesses are turning to the direct marketing approach of phone selling because it is more successful than direct mailing.
Robin Schwartz, president of Entertal, 619 Massachusetts St., does not think his company's approach is offensive to telephone owners.
Schwartz said Entertel trained the callers to be polite and accept refusals. Entertel also demands that its employees stick to the prepared
Schwartz said that Enterted bought calling lists that were based on demographics and psychigraphies.
speeches for the product.
Demographics provide information about age and financial status that enables businesses to target their product. Psychographics provide information about spending and traveling habits, enabling businesses to further narrow target markets.
Henry Remple, a psychologist at 901 Kentucky St., said that telemarketing could be effective if the caller quickly stated the purpose of the call.
With the ability to narrow lists down to select people who may have an interest in the service offered, all callers need to do is capture the person's attention. Remple said.
Remple's wife, Mariana, said she recently received a call from Washington, D.C.
"I thought, 'Oh, this must be important,' but they were just offering a magazine subscription," she said.
She said she was annoyed by the phone-selling approach and preferred direct mail services
"At least I have the choice of tossing out what I don't want without having to listen to or even read the material," she said.
said state Sen. David Miller, R- Eudora.
About every KU budget has to go through the Legislature
Winter
James Bibb, associate University director of business affairs, said Winter Jr. helped with about 10 bills that dealt with KU in the last session.
Continued from p. 1
"But I don't think KU is his only concern." Bibb said. "He takes a broader viewpoint. He has a positive attitude toward higher education in general."
Winter said he had a strong commitment to higher education. He supported better financial support for teachers and graduate students.
"It's a combination of things that are needed to improve education," he said.
State Senate Minority Leader Michael Johnston, D-Parsons, said, "He's a creative guy with a good sense of humor."
David Epstein, student body president, said he had worked with Winter on getting better outdoor lighting on campus.
"He always seems willing to help people," Epstein said.
But politics, even though it takes up most of his time, is not the only
From 1971 to the KU Football played center for the KU football team. He also frequently plays basketball and occasionally plays rugby.
game Winter has played.
"I wasn't good enough to make a career out of football," he said.
He said he had a fascination for learning about the unknown. In 1976 he took up flying and earned a private pilot's license.
"I always wondered how they flew them," he said looking into the sky out of his office window. "So I learned."
"At a weak moment I agreed to fly with Wint to a convention in Colorado Springs," Lungstrum said.
When they were arriving at the Colorado Springs airport, Winter radioed the traffic-control tower asking which runway they wanted him to take, the right or left one.
"The tower replied that there was only one runway." Lungstrum said. "We were about ready to land at a construction project."
Adam Winter, 21, KU law student,
jokingly said his life was endangered when he flew to San Diego with his older brother.
"We came in too steep and bounced on the runway," he said. "We blew out a tire. We had to take off again and barely missed these huge power lines. Then we had to land with a flat tire."
Winter Jr. said he didn't know what his next challenge would be.
"Parachuting would be a great high," he said, again gazing out the office window.
Winter also said he didn't know what his next challenge would be in politics.
He said he has had offers to move up the ladder, but he had a family to think about.
"My daughters are the sixth generation to live in Douglas County," he said. Winter's great-grandfather settled around the Lecompton area about 1854.
Winter had offers in the past to run for lieutenant governor and attorney general.
"I think he feels he does a better job where he is at," said Mary, his wife. "I don't think he wants to be away from the family either."
Several state senators and representatives from both political parties said they felt Winter was capable and qualified to go further
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