Thursday, October 16, 1975
University Daily Kansan
5
7
Break in the action
Steve Gordon, 104, Robert Wismeman, 14, and Eric Davis, 13 (left to right) took time out from their three man soccer game on the field
Staff Photo by DAVID CRENSHAW
east of Robinson yesterday for a little cultural enlightenment in the form of a violin concert.
Lite beer posting heavy market
A formula for the brewing of a good tasting, low calorie beer was no simple undertaking for the Miller Brewing Company, but its efforts appear to be paying off.
An ample sample of calorie-conscious beer drinkers apparently exists, indicated in a study published by the brand Calorie beer, under the brand name Lite Beer. Lite sales have put Miller close to a tie with Adolph Coors Company as the nation's largest beer maker and the latest issue of Business Week magazine.
Lite Beer was first made available to Lawrence bars through the Midwest Distributing Company of Kansas City, Kan., in January 1874. At that time, only a few were sold. By 1925, the popularity of the low calorie beer, according to the Miller representative,
One Miller brewer representative, who requested that his name be withheld as a matter of company policy, was in Lawrence Monday. He said the KU student population and several other Midwest college markets were responsible for the great success of
Miller owes special thanks to Lawrence for its success, the representative said, because the Jayhawk Cafe, 1340 Ohio 121, originated a campaign slogan which has proven highly successful in more than 80 college campuses.
Lite is now sold by 90 per cent of the Lawrence bards and sales are up 155 per cent
over last year, according to the Midwest Distributing Company.
The Lite brewing process, a well-kettle secret, produces a beer with 85 calories, a third less than most other beers and four times more. To make the same alcoholic content as other beers.
When Lite was first available, in January 1974, John Wooden, owner of the Wagon Wheel, 507 W. 14 Sl., said he ordered two cases on an experimental basis. Sales slowly increased, he said, and more cases were bought each week.
The slogan "Got bomep without getting bloated" was created by Ken Wallace, owner of the 'Hawk. It induced many students to try Lite for the first time and consider staying with the brand because of its low calorie benefits, he said.
Wooden said he is currently ordering between 25 and 40 cases per week.
Ken Wallace, owner of the Jayhawk Cafe
said that before the introduction of Lite,
Coors accounted for 75 per cent of the包装
beer sales at the 'Hawk and Budweiser
made up on the other 25 per cent.
With the rising popularity of Lite, Coors sales have dropped by one-third- to 50 per cent of the total sales, he said. Lite and Miller High Life, the oldest product of the coors brand, has sold 25 per cent of the sales at the Hawk. Butumbo holds at 25 per cent of the total sales, he said.
The 'Hawk has a special Lite Nite every Tuesday, with lower prices on both types of Miller beer. Wallace said that when the special began, he sold four Lites for every one can of Miller High Life. The ratio has currently accounted for three-one, he said. Lite currently accounts for the 'Hawk's Tuesday night business, Wallace said.
Other factors attributed to Life's success are a $10 million advertising campaign and several special college promotions, the Miller representative said.
Two additional Miller breweries are planned for the future to try to keep up with demand, according to the spokesman for Miller.
Lewis to appeal to tenure board
Steven Lewis, former assistant professor of social welfare, said yesterday he was angered by the University of Kansas Judiciary's refusal to hear his case.
Lewis said that under the bylaws of the School of Social Welfare, the promotion, rank and tenure committee wasn't an adjudication board. The committee are under the jurisdiction of the Judiciary.
Mike Davis, University general counsel,
said that anything affecting the hiring
process, including the appointment of
faculty, academic freedom, reappointment
under the jurisdiction of the Committee on Tenure and Related Problems (TRP).
"None of these fall under the jurisdiction of the tribunnel commission." Daid said.
of the university committee," Davis said. James Masuda, chairman of the Judiciary, said that the judiciary commission should have his right to appeal within 30 days to the Appelate Division of the University Judiciary. Masuda said he wouldn't comment further on the case because it could jeopardize any appeal Lewis might make.
Lewis said he wouldn't take the cae to civil court.
From page one
Communications...
to maintain the level of quality here at the University."
Del Brinkman, dean of the School of Journalism, explained the need for in-depth research on the topic.
The Kansan is operating at a defect at the present time, he said, and although advertising rates had been increased, that defect hasn't been enough to offset the defect.
If the line item wasn't increased to $2.00, Brinkman said, there was a possibility that the Kanasi would have to be reduced to tabloid size, increase its advertising rates and go to subscriptions that would cost students $10 to $30 per year. Brinkman said he would pay many students the subscriptions and he predicted a loss of advertisers.
The $2.00 line item funding would increase student cost from two cents per copy to three cents, Brinkman said. This would give the advertising staff the leeward to add more pages per issue and open up more space for proportion to the amount of advertising.
The Kansan has a $10,000 annual printing bill and printing costs are rising by 10 per cent each year, Brinkman said. $42.00 line item allocation would give the Kansan
$70,000 a year and would take care of the Kansan's $2,000 annual deficit, he said. Advertising takes care of two thirds of the Kansan's annual budget. he said.
The committee extended its congratulations to representatives of KJHK for successfully beginning broadcasting yesterday.
"We feel we have a valuable service to give to the community in both programming and learning." Dave Krobot, station manager, said.
The representatives explained the format and operation of the new station and warehouse.
KHK's $4,000 budget is used primarily for programming, equipment replacement, promotion and operation, Krobot said. Replacing worn out tape and equipment on the station's biggest concern, Krobot said, and a majority of its funding went for that.
Krobot said that the station was trying to get some old radio serials, a format that could support the technology.
A promotional campaign aimed at letting students know the station was now on the air.
The committee also discussed its mid- year report and state wide activities but did not recommend any action.
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