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12
ARTS & CULTURE
KANSAN.COM
Cue Wright in a Young Intelets hoodie, with a hat beside her
Colleen O'Toole/KANSAN
and the pillars."
WRIGHT FROM PAGE 5
The brand was created to be tailored around students and dreaming, and Wright emphasizes that with a tagline that says, "Dreaming for tomorrow, living for today." The thought process behind that was "whatever you are doing today, you can dream for tomorrow." Wright said. "Whatever dreams you have, you make those dreams come true on a day-to-day basis."
From that discussion with her professor, Wright moved on to make a website, used the power of social media to generate sales and got a small team of people to wear her clothes around campus so that people would become familiar with the logo.
She said while her very first customer was her mother, she pulls a lot of her inspiration from her brother.
"My brother is the biggest inspiration because he has no fashion sense, but not in a bad way; he just doesn't care," Wright said. "I thought about people like that when I created my brand and what would make them care about wearing my clothes."
"I'm not a big fan of his attitude but business-wise, I look up to him as far as clothing," Wright said. "I want to make it affordable for college students as well as being in the music industry."
Another source of inspiration, professionally, is Kavne West.
of themselves.
Something that makes her clothing line unique is that she allows her customers to send her their own color combinations for the logo. Wright said when people see her clothes, she doesn't want them to think of her but rather to think
"I probably would never put some of the color combinations on the logo, but if someone sends it to me, that's their dream, and that's what they want," she said.
organization in the works Wright is on her chosen path of success.
"She is an incredible, vibrant, and intelligent person, and I think that oozes out of her
like an aura," Rose said. "She is extremely aware and observant so I think you combine that kind of positive, visionary energy with that kind of ability to
connect with people, and I think it creates something quite magical which is exactly what would describe her."
- Edited by Samantha Harms
Colleen
O'Toole/
KANSAN
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