====PAGE-LEVEL METADATA==== University Daily Kansan Page 0388_2 from reel: NP 16558 (2015-08-19 to 2016-07-25) https://digital.lib.ku.edu/ku-udk/33868 Title: Looking at the Jayhawk's Creation in the 1850s and Role as a Symbol Since 1912 Summary: Article tracing the history of the University of Kansas Jayhawk mascot from its origins in the 1850s through various design iterations since 1912, including historical context and current branding challenges. Category: features/profiles Subjects: university mascots; symbolism; history; branding Named Entities: Mitchell, Conner [author]; Reid, Mike [director of public affairs]; Maloy, Henry [student]; Hollingbery, George [student]; Williams, Sandy [artist]; Tug, Vanden [licensing director]; Marchiony, Jim [associate athletics director] Confidence: 0.9 Title: [advertisements] Advertisers include: Checkers; Weaver's Category: advertisements Confidence: 0.9 Note: Descriptive metadata for this item has been generated in part using AI (artificial intelligence) technologies and may be incomplete, misleading, or inaccurate. Please contact the Kenneth Spencer Research Library with specific questions or concerns.