4B = THE UNIVERSITY DAILY KANSAN ENTERTAINMENT FRIDAY, SEPTEMBER 13, 2002 Dr. Phil's TV show starting strong The Associated Press LOS ANGELES — Dr. Phil strides out onto a sleekly decorated set, a rousing Shania Twain tune blasting from video monitors behind him and a cheering audience before him. As the applause and strains of "Man! I Feel Like a Woman!" ebb, it takes just moments for Phillip C. McGraw, psychologist, best-selling author and Oprah Winfrey sidekick, to strike. "All right, don't suck up now. It's too late, you're in and the door is locked," he says, tweaking the crowd at the taping of his new syndicated talk show. It's quintessential Dr. Phil — a slice of straight talk, hold the whipped cream and the whining and the largely female audience loves it. "He's wonderful," said Shannon Little, 31, of Anaheim Hills, Calif. "I think he's brilliant. ... He doesn't mess around. He gets right to the point." After four years of dispensing prickly advice on "The Oprah Winfrey Show" in regular guest appearances, the 52-year-old has his own one-hour daily program. An impressive forum it is. Dr. Phil, created by Winfrey's Harpo Productions and produced by Paramount TV, debuts Monday in virtually all television markets (97 percent), an astounding start for syndicated fare. Most stations will air the program in the afternoon, a choice slot usually bestowed after shows prove themselves in lesser time periods. What's different here is Dr Phil's lineage. "You're looking at the only (talk) show that's ever gotten the Oprah seal of approval and is as close to a spinoff of Oprah as there'll ever be," said Bill Carroll, an analyst for media-buying firm Katz Television in New York. However, the competitive afternoon time slot may put Dr. Phil up against other established talk or courtroom shows or even a network soap opera, depending on the market. Because stations are forking over substantial fees for McGraw's show, Carroll said, there's "huge pressure" for it to be a quick success. That doesn't mean he must immediately produce Oprahsized top ratings. But there should be evidence that McGraw is, for instance, beating the competition or drawing bigger numbers than whatever he replaced, Carroll said. McGraw doesn't apologize for his blunt, quick-hit approach to counseling, so removed from the standard therapy he once offered in private practice. "Is there another layer to the onion? Sure," he says in an interview. "But you could spend a year figuring out why you do something and when you get through with that you're going to have to deal with how to change it. ... In the meantime, stop screaming at that little boy." 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BREAK THE FAST AT LJCC (917 HIGHLAND) University of Kansas KU Hilliell Foundation 940 Mississippi 749-5397 www.kuhliell.org criftss.thelikuhlil.org 842-1212 Pizza Shuttle at 1601 W 23rd TWO-FERS 2-10" PIZZAS 2-TOPPINGS (on each) 2-DRINKS $4.99 1. TOPRING THREE-FERS $10.25 3-DRINKS PARTY "10" 10-10"PIZZAS 1-TOPPING $13.25 LARGE-FERS 2-14" PIZZAS 1-TOPPING (on each) 4-DRINKS $12.00 Junior Sarah Rome JAYHAWK VOLLEYBALL presents The Hampton Inn Jayhawk Classic This Friday and Saturday at the Horejsi Family Athletic Center Free Admission with KU' student ID Friday: KU vs. SE Missouri State Noon KU vs. Marquette 7:00 pm Saturday: KU vs. Purdue 1:00 pm