16
Wednesday, October 21, 1992
UNIVERSITY DAILY KANSAN
Beer drinking not all froth and games
Continued from Page 1.
Center.
Beer companies do not want to talk about college students' beer-drinking habits.
Kent Beinser, vice president for marketing and sales at Jayhawk Beverage in Topeka, said Coors did not market specifically to college students, but the industry does target younger drinkers.
Other companies say they would rather turn away the business of underage drinkers.
"If you are under 21, we don't want your business, period," said Karen Branding, senior manager of consumer awareness and education at Arheuser-Busch.
Young people, many of them college students, drink the most beer and become loyal to a particular brand when they are young.
But college beer drinkers are important to the breweries.
"When people turn 21 and they start drinking Coors Light, there's probably a 60-percent chance that they're going to drink Coors Light forever because that's the brand they started on and became loyal to," Beisner said.
Beisner said that the advertisements targeted toward this age group also would appeal to some under the legal drinking age but that it was not the industry's goal to promote beer to people under the age of 21.
But according to research done by a KU School of Journalism advertising class, a substantial amount of KU students under 21 drink a large portion of the beer in Lawrence.
their profits from underage drinkers. Bart Alexander, manager of alcohol issues at Coors, said that, inevitably, some advertisements would appeal to some underage drinkers, but the majority of the audience was 21 or older.
Those outside the beer industry remain critical of beer marketing practices.
Shonna Terry, president of KU's Boost Alcohol Consciousness Concerning Health of University Students, an organization promoting responsible drinking among college students, said she thought beer companies were targeting 18- to 25-year-olds.
Julie Huntsinger, health educator at Watkins, agreed.
it is evident they are marketing toward the college crowd," she said.
"Mainly it looks like they're targeting to the youth."
Advertising is important to beer companies — very important. A few years ago, Anheuser-Busch doubled its advertising money and watched its market share soar. Budweiser today sells more beer in Lawrence and the United States than any other brewery. When KU students drink, there is a good chance they are drinking a Bud.
About 45 percent of the beer sold in Lawrence is either a Budweiser, Busch or Michel beer and comes from the St. Louis-based Anheuer-Busch.
Astrong product line, a good distributor and current consumers' tastes are all credited with Anheuser-Busch's success.
About 33 percent of the beer sold in Lawrence is Coors, 17 percent to 18 percent is Miller, and the remaining 5 percent is a variety of imports and small labels carried by the three distributors who sell to Lawrence.
Jayhawk Beverage distributes Colorado's Coors Brewing Company products, Midwest Distributors distributes Milwaukee's Miller Brewing
Dan Blomgren, manager at Johnson Retail Liquors, 1410 Kasold Drive, said both Bud Light and Coors Light were popular beers among college students.
Company products and McDonald Beverage Inc., 801 E. Ninth St., distributes Anheuser-Busch products
Light beers currently are the most popular because of their low calories,
"Everyone's real health conscious and into being slim and trim," Blomgren said.
Less expensive beer, like Miller's Milwaukee's Best, always would continue to be popular, said Jerry Benjamin, branch manager for Midwest Distributors' Lawrence office, 940 E. Ninth St.
Dave Atchison, manager of the Jayhawk Cape, 1340 Ohio St., said three of the top four selling beers at The Hawk were light beers.
Whether students are drinking Budweiser, Miller Genuine Draft or Schaefer Light, the companies' public relations and marketing departments develop a large audience population that plays volleyball, stays slim and stays sober.
"When times are tough, people will drop the quality of their beer," he said.
The recent push by beer companies is to promote responsible drinking through advertisements and educational programming.
This push for responsible consumption has evolved over the past few years, said Ira Tenowitz, who covers trade publication, *Advertising Age*.
"There have been lots of political charges that beer is aimed at underage drinkers and a lot of college students are underage." Teinowitz said.
He said it was a catch-22 for the beer industry: It wants to sell large amounts of beer without the perception of doing so.
Today all three major beer companies, Coors, Miller and Anheuser-
Busch, say they promote responsible drinking to young adults. Many programs and campaigns such as designated drivers, safe rides and Students Against Drunk Driving, are financed or supported by the industry.
For example, Anheuser-Busch's "Know When to Say When" campaign promotes more than seven different responsible drinking programs, partly with the hope of presenting the company as part of the solution to the problem of alcohol abuse.
"Twenty years ago it was cool to go out and get drunk," he said. "Peer pressure today is saying: 'We don't think you're very cool when you're stumbling around.' You need to control yourself and drink in moderation."
Beisner said pressure from society started the trend toward responsible drinking.
While beer companies cannot control who ultimately consumes their products, companies seem willing to take some responsibility for their products' consumption.
Beisner said beer distributors and companies had to present their products while sending the message of responsible consumption.
"It like how much responsibility does McDonald's have in telling people that if you eat too many hamburgers you may have a heart attack some day," he said.
Alexander said government studies showed no correlation between the level and frequency of advertising and alcohol consumption although he said education through advertising was the key to responsible drinking.
Responsible consumption advertising probably is not effective for people who had not already made the choice to drink responsibly, he said.
"We believe that advertisements for responsible consumption are good reminders for people who are already making good decisions, but for abusers, this is not true." Alexander
Source: Department of Education's fund for the improvement of Postsecondary Education Course Alcohol and Drug Survey
Sean M. Tevis / KANSAN
said.
However, those who serve beer to college students say students are not making responsible decisions.
At The Hawk, Atchison said he had not seen a trend in responsible drinking among college students.
"Kids are still getting smashed and driving," he said. "There's a slight more awareness because they're afraid they will get pulled over by the police."
Atchison, who has been manager for The Hawk since 1986, said beer companies that promoted responsible drinking were ineffective.
"If Coors puts out a promotion, it's smoke," he said. "They want you to drink as much as you want to."
Atchison said beer consumption had been on the rise the last few years and said that last year, the amount of beer he sold at The Hawk increased by 50 percent. He said sales increased because people were drinking more beer and less hard liquor because beer was cheaper.
And that is what the future of the beer business in Lawrence seems to be: Cheap beer and fewer places to drink it.
will eventually result in the closing of many bars that cannot operate profitably.
The shakeout seems to have started already with the closings of Hot Shots Bar and Grill, 623 Vermont St., and the Mad Hatter, 740 New Hampshire St. The Mad Hatter recently re-opened under new management.
Atchison said the bars closed because they could not afford to compete with other bars that were dropping beer prices.
Beer in the liquor stores is already at the lowest price it can handle and still be profitable. Beisner said. He said the beer industry was falling into the footsteps of the soft-drink industry, which has been waging a price war for years.
Not only is there competition among liquor stores, but also among distributors. This sometimes results in double price cuts. The distributors cut the price of one product and then the price is cut again by a liquor store.
Even though there is stiff competition to grab consumers, Lawrence remains a lucrative market because of the number of KU students.
"For most breweries, it's a concept of marketing." Beisner said about the Lawrence market. "Young people are there to sample products and establish consumption habits."
HERE'S HOW IT WORKS
To place an ad
1. Call or come into the Kansan at
119 Staffer-Flint Hall 864-4358
2. You'll place an ad in the Laptop Network section of the Kansan and call a free 800-number to record a voice message for people who respond to your ad. Your voice message will remain in the system for 21 days.
3. After your ad runs in the Kansan, you can call a free 800-number to listen to the messages people leave for you.
4. You choose the people you want to meet and call them to set up a time and place.
To check out an ad
1. Choose the ads you want to respond to and note the voice mail number in them.
2. Call 1-900-787-0778 (you need a touch-tone phone), enter the mailbox number from the ad, and listen to the message. Or browse through all the voice messages in category. You can interrupt to skip over messages that don't interest you. Voices prompt will lead you along the way. You'll be charged $1.95 per minute.
3. If you like what you hear, leave a message of your own. include a phone number where you can be reached.
Common abbreviations
M  Male    A  Asian
F  Female   J  Jewish
D  Divorced C  Christian
S  Single    G  Gay
W  White    G  Gay
B  Black    L  Lesbian
H  Hispanic N/S Non-Smoker
Common abbreviations
To check out these ads call 1-900-787-0778
PLACE AN AD FREE!
FOR A LIMITED TIME ONLY!
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Mickey mouse and tigger too
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Athletic
Call all
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Attractive SWM, 20, seeks female who chews tobacco, #J012
Attractive SWM 6" tall, hair brown, hazel hairs, I58 lbs. I am a M soph., and not your typical guy. You don't look like the appearance well be so. I am the "Harrison girl" to Han Solo and Henry. I'm trying to find a princess from the fairy tale world to live happily ever after with me. If you have inner beauty and a mind, you can be a princess.
Atrative SwM 24, 6 16 and slender looking for
aattive SWF 34 14 enjoy songs, music, fun,
night lights on and romantic evenings at home. If you
want a private session, call 801015.
Lawrence hand call screen eax 810101.
Don't answer this ad unless you fun-loving, romantic, and have a burning desire to meet someone new. New former army officer & still a gentleman seeks mature athletic attractive SW 19-29 for romantic moonlit walks & sports events. It doesn't matter if Honesey & honesty may call. Must Call 601243
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I am a sinister SWM who is over 6 feet tall with feet, fit and flexible, intellectually curious, hand-eye-tracking, and effort to write this up. I enjoy yo-yo, athletics, not smoking, and dancing like Ed Grumley (or Claremont), but I am looking for an athletic, honest (don't dork me hard) free-communication woman who loves the romance of conversation and conversational abilities are a necessity. Also not afraid to get down and dirty, and argue like a big man.
Reel b'r in. I'm not a pickv man. Box #10127
Right now in an apartment near you resides HIMA a majestic beast (actually not that majestic it just sounds impressive) that reaches upwards on a staircase, and that appears to be a public, symbolic, intellectual mystic. In a word "upwards." He has a vast variety of interests including legs, dancing (perhaps without any rhythm), and in particular his love for attractive, independent, honest woman who loves to smile. Please do deep nochronic obsession psychoanalytic reading.
Kind, sincere and honest SWM seeks SWF who majors sports, the outdoors, and traveling to new places. If you need someone you can count on, give me a call: 10114
SAM, 21. If you're looking for an intriguing mysteries cookbook and cooking to go movies, barbecue is your new favorite.
Seeking strange love. Do you often dream about nuclei obliteration? If so call box number 10319.
Seeking
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dinner for two
mayve陪你
with confidence
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upcoming,
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waiting to hear from you.
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Sincere single white male seeking quiet, plain and single female for serious long term rela-
tion 10228 10229
*Hispanic Male seeks fun loving single female for companionship. Must be fair athletic and be a non-smoker. Must also have a good sense of humor and not important i it what inside that counts. 41037*
Single white crazy man will do just about anything he wants, and that's to do just about anything with a single white female partner, able and able to cross the line into insanity. If you're feeling a little rambunctious, give me a break.
Single White Male 5'11" 150 lb. blond with blue hair eyes. G handsome and athletic. Seeks skender attractive female to share a corktail with, shoot up her sleeves and just hang on. No whispers please. Call 610346.
SJM 5.6" Black hair brown eyes Looking for someone 6'6" with brown eyes and a black shirt or a recreational activity. Open to any other ideas/activities of your interest. I am looking for a long lasting friendship relationship. Please email me at info@sjmstudios.com.
Skateboarder with precision bearings $32^{\circ}$ of rock hard male. Seeks female companies who like to
SWM. 18, 6 ft. reasonably attractive, sincerely (but) sometimes simpellier but fun to be around, seeks friend relationship with semi mature Walt Whitman as well as the medicinal purpose of a poet. John Flew, james Steven legal movies, Sesame Street, and deep conversations about the philosophical and religious nature of life left in this world that can appreciate a man for what's inside rather than outside, please give me a hug.
MS seks SFJ who enjoys theater, stand-up comedy, jazz, classical, mental exploration, introvert training. Call (310) 258-4786.
SWM, 30. KCl liquid seeks SWM 35-38 to share quality
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SWM, 23, $'11", blonde hair, blue eyes, great-looking and a busy schedule. I’m very entertaining and looking for a beautiful SPW who like to meet some people and share their life with the others—they’ll just waste your time. #1002 SWM, 23, athletic grad student looking for attractive SPW who loves live music, dancing, good beer, nature, romantic nights, and speaking her mind. If you love romance has become hollow, call me #10097
SWM 32. Gentle, successful and professional.
Able to work in background shapes, and sizes, but must be intel-
lectual.
140 lb. in their clothing, nut in a shell-seems same. 180 lb. in *5" black*, green-beyered SQ, 23 interested in developing a sinner, monogamous partnership with a smart, goal-oriented, attractive, confident female who is touch with her body and supports both single and mother sisters used not call. Call be #10117
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SWM. $6^2* seeking female with open mind to share
the candle-light dimmer, and walks in the park, lows
of a candle.
SWM, First year law student, summer starter.
SWFRE, law student, summer starter.
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SWM. Do you think that friendship is an eternal bond? Sometimes, you take your hips to a 15-kilogram song, or to someone else, and discuss inner and outer worlds? If you do, let you organize a Roxx box.
SWM 23.9 '5' looking for SWF who likes to drink beer, play pool, and spend romantic evenings alone at home. Give me a call and lets have some fun! 10142.
SWM 23 Surrounded by conservatives is interested in a good conversation and just plain fun. Love to hit the clubs and drink capucino on Mass and venture around KC 1 Hop to find more substance
SWM 35, into exploring the world and everything in it. Likes to discuss meaningful issues with a free thinker. I like good beer, good films, good argumentation. I love movies, comedy, romance, walks, drives, sarcasm and lightning. I'd like a study partner. I'm a musician, writer, traveler and graduate student. Call me. I let's meet
SWM seek SF,
for a beer. Box #10133
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And in the revealed sunlight I will ask
SWM Hall, slender, brown hair. Recent mature KU grad has truck and a job. Billing, fitness freak, some brains - might be successful呆妹, Digs Motown, springsteen, & Meadowlift Seems T矿 O'Neal look a-like or any slender attractive man? Suzi Cuddling must. I sleep make call Box 10900
SWM: 25, *6*'0, dark hair, brn eyes. 'I'm superficial, auricular study seen in a silly, sarcastic way.' MUSIC: A1 / mk1071 '20 two year old SWM's sween two SWF for fun and excitement. Male #1 & 910 lbs. sunny face and brown eyes and brown hair. Beauty to love. Build. Both love to party, spend quiet evenings at home and take long walks under the sun.
2" girls! Both of us are very athletic and always looking for a good time. We are 9'1" and 9'8" and 9'6" and 9'4" and 9'2" and 9'0" and we are just out to have fun. So, if you and your friend are interested in going to some our parties we are here.
Two KU football players looking for two good looks female whites to celebrate with after the game
some are who are easy going and back with too many male friends seek male companionship with 2 SWMs, preferably two-steping cowboys, but not men who drink wine or date wine. Beer drinking is a must. We'd like to find two men who can drink us under the table. If you think you're ready for some real female calls, call them.
Attractive DWF, 510, blonde seeking prince charm to sweep me off my feet. You are 6 foot or taller? 30 or older? Attractive, very romantic, adventurous, spontaneous? If you and your knowledge of the culture are in good shape.
Christian SWEF, 19, 9'4", petite but well proportioned swears Christian SWM that shares my same moral beliefs and values. Seeking the rural country type who enjoys riding horseback through rural lands and enjoying both strong mind and body, have a call: 26044 Down to earth SWF who loves to have a good time seeking a SWM 19-23 preferably 8' or 10'. Over lunch, in a relaxed setting as much as I do, especially basketball. If you're up for some one on one or a home-cooked candlelight dinner on the 10th hole give me a call. I can't wait to see you.
dark head seeks no hair in motorcycle ridin' guitar play in skinphones blowin' heavy smoky beer drink music lovelie leather jacket wear scruff airplane music lovelie white boy from Nebraska. Call box z0005
Single open minded Hispanic female, 19, looking for new people to meet to share ideas, complaints & humor with. 1 prefer Europeans & Hispanics, however I am on one to anyone. 20206
I can believe I'm doing this but I am an energetic, attractive, SWF student seeking an attractive, SM who likes good beer, homemade meals, sports, and music. I also like being along with and love conversation. I also like funky music—mostly RB, RAP, and live bands from surrounding area. I'm currently a smoker but not drinking.
'IM ON A MANHUNT' Searching for a special, adventurous person. My Tazman must be 5*10" or taller, tough, to touch on the outside, sensitive on the inside. I'm 5*7", medium build, brown hair, blue eyes. I am not very athletic, who is the same. So if you are the man I have been searching for remember it a *jump out there* and go.
SWP **19, 3' 3''** dark brown curly hair, brown eyes Loves to move to Bob Marley, Phish, and the music. Must enjoy nature, hiking, and flying kites. You are a kind SWM, then call me Willing to double
SWF 19 yrs old, 4'-5" with light brown hair and yellow eyes. I enjoy all kinds of music, watching basketball and some other sports, snow skiing, and being outdoors. Looking for SWM who is fun loving honest and adventurous. However, I am not looking for anything too serious. Call me at #20044. Call me at #20044. Call me at #20044. Call me at #20044. Call me at #20044. Call me at #20044. Call me at #20044. Call me at #20044.
SWF, 22, seeking single white male 21-26 whose philosophy follows mine.
Always paddle
Smokers no problem, vegetarians a plus. Box
2003
SWF 23, grad. student=new town for looking for SWF who isn’t a fan of romance. I like sports, music, music long, walks, light dinners, mornings, night and day. I love blue eyes, with a med. build. I’m searching for a 5'10 to 7'0尔姐 gv (22-27) with a med., to husky build only requirement is halloween. Call box #00062
SWF 24. 7* Attractive with dark brown eyes and hair. Sees attractive SWM, 29, who knows when to be interested in warm and personable and interested in meeting the same. I enjoy going out to a restaurant where I can listen to R&B and jazz, and talking over a good cup of coffee. If you enjoy the same, call me CAL.
SWF 18. looking to meet new friends to hang out
with. I enjoy all types of music from Jasmin Pinol
to Public Enemy. I prefer easy goog, open minded.
honest types with a sense of humor: #20001
SWF, 5'7", hazel eyes, long brown hair. Enjoys poetry, sports, and romantic evening. Seeks SM who is interested in the same things, and confident in his appearance. Call 26003.
SWF 31. $' 5", *n* dark blood hair with a great smile I like nature, listening to live music, dance, painting, watching sports, going on a back, and love to be spontaneous I'm looking for similar interests with similar interests who can make me feel at home.
ligent, athletic, creative, adventurous, Tequila-corner non-smoker that likes to go to hats and parties, but is gentle with food. Cocktails are prefexible. Greek is preferable. must love the Samples and Calvin and Habitine. Call box #20489
SWP 7^2- 115 lbs. in shape, extremely intelligent, fun blonde hair looking for my dream guy. Look at the bungee-jumping mountain wall! Be athletic, athletic, creative. Must be intelligent, athletic, creative, adventurous. Republi-
tic.
SWF 31' 5" *n*, dark blond hair with a great smile. I like nature to listen to live music, dance, watch TV or listen to the news on back and love to be spontaneous. I'm looking for someone with similar interests who can make me happy.
were as graduate student, nice sense of humor,
very athletic, slender and intelligent; looking for
graduate student who likes history, literature,
gardens, and just having a good time #20047
SWF moody laid looking for a man to get on his knees and beg. 290058
SWF 5 foot. 20 yr. Old Junior, brown hair, green eyes, seeking SWM who share my interests in swimming and diving. I will bring good things to small packages. Give me a call if you want to know. Willing to discuss your interests.
SWFC 23. 55 long brown hair, brown eyes tipped eye
please. I would enjoy meeting a mature, spon-
neous, N/S man who enjoys working out, con-
versation, walks, and opening doors. 20052
MEN SEEKING MEN
Two cute blub lushes seeking attractive, laid back, spontaneous guys, who love road trips and are not an attentive? If you are a SWMs and are looking for anything from sky and air to water and food, this would be the candidate. This could be your lucky day. Call box 200434. Very attractive SWF 25. 3-11 Green eyes. Long red-brown hair and a large build. Looking for a SWM that can appreciate a beautiful woman for her warmth and kindness. It is sarcastic and spunky, but know when it’s appropriate to be serious. I am particularly attracted to older that are heavy set and taller. If you’re ready, make a new friend give me a call. Box 200441.
21 year old male 6'1" 178 lbs. good looking
sports and Saturday Night Live. Looking for
a girl to play with in the sun.
Are you tired of closest frienden man, River,
Wells Overlook, and the Campanile
mid after midnight? I am too. This attractive GWM
graduate student has grown up. Now seeking an
attractive well rounded man who is sincere
and honest. No queens. Call box # 30008.
Graduate student seeks GBM or GHM for friendship or relationship I am positively a discreet person. Must have a love of teaching and are all that matter. My favorites: Milan Kundera, Langston Hughes, Melvin Dixon. Call
GWM. 22, 511*150 lbs, good looking, athletically
just. Just what is straight acting anyway? Look
for GWM. 25 with swimming build who hate
physics for a possible date. *00018*
GWM, 18, $3'11", 140 lbs I'm straight acting, fairly intelligent, attractive, and a non-smoker. Interests include computers & sci-fi Looking for clearer, cute, 182 yrs to her (Jessica) box #c60099 box #c60099
GWM 22. would like to meet other intelligent, caring,
non-smoking, non-non-attractive, attractive students or etc. of similar age. Possible relationship
friendship first! Box 480017
GWM, 24, 6-3, Seeking same, 21-40 to be my father!
I like old movies. James Dean and good times. Seeking someone who is sincere and honest for possible relationship. Box 80011
GWM 28 6'3" 100 lbs. Attractive, straight acti-
ture, discreet professional, athletically built, non-smok-
er, looking for straight actice sincer and honest
friendship or dating to get a beer, see a movie.
GWM5'11" 165, 27 very attractive, straight acting,
easy going, grad student, many interests, seeking
GWM 21, 29, attractive and straight acting for
distance or dline 400065
GWM Law student with leadership qualities. Holds positions of leadership. Seeks an other GWM for serious relationship with similar leadership qualities. 5'9", 130 glasses, hoby is low distance runners.
GWM. H 8 / 1230 b, good build, straight act discrete looks for GWM. a slightly straight act to have
I'm 22 intelligent open minded and happy with my life. But I'd like to meet someone normal who is smart, funny and can get along well yet satisfy relationship he finds in film and book except with another man instead of her.
KU student looking for an intelligent reasonably attractive, physically active stimulating dating partner. Must have a Bachelor's degree. Must have graduate Student and mature undergraduates (22-30). No phone calls.
SGWM 21 w. o' 64'' 180r, BDJ.Bl, N/S, 3rd yr
BARC LHCHK #G S/M/D, BRh Blk, Red Gr,
Bl Brl, Haz Bri, 100-250, 5-18-39
+ : < 6' Bld/Bl
+ : < 6' KUSTUD
+++ - JIT RCSCTLD
++++ HRY CHST, SNSOFHUMR
- CLOSTCAS
- BRCHS DRGS
BOX # 30013
--; PSYCHOS;DRGS
--; PC
Ugly-gay acting straight male. 5'10", 21 years, smooth cheated-stupid alcoholic, hats Madonna and SSM looking for queen to treat me like cake. Must be Muslim. Must be Christian, non-smoker Call box #49002