12 Friday, September 11, 1992 UNIVERSITY DAILY KANSAN irene Lanier / KANSAN A perfect fit Bett Viehland, left, a sales representative for ArcTacved College Jewelry, shows KU class rings to Marielle Jones, Prairie Village senior, and her mother, lise. The tables were set up on the second floor of the Kansas Union yesterday. Students can order rings at the Union until Sept. 11. Professor says University weak in research and development By Stacy Morford Kansan staff writer The University of Kansas should improve its science and technology development and make more attempts to interact with outside industry, a KU professor told state legislators Wednesday. Anthony Redwood, director of KU's Institute for Public Policy and Business Research, said basic research, technology development and innovation support were the weakest areas at the University. But technology, he said, is one of the seven foundations of economic development in Kansas Redwood addressed the Kansas Legislature's Economic Development Committee during a Statehouse hearing. "We're on the right track. We seem to have the main elements in place. But we need to be better," Redwood said. Redwood listed several basic shortfalls in science and technology development at KU. First, the interaction between industry and the University is concentrated in only a few areas within the University's science and technology department. To solve this, the University needs to develop a broader network of cooperation with area manufacturers, industries and businesses. Second, small-and medium-size firms, the backbone of Kansas industry, are in peril in today's business environment. They are slow to adapt to new technologies. "We need a better understanding of the technology basis and future needs of Kansas industry, and the barriers to that industry and firm level," he said. Finally, to create solutions to these and future problems, KU needs to establish a technology-oriented think tank. In Kansas, only the Kansas Technology Enterprise Corporation employs such a comprehensive set of research and technology transfer programs. Redwood based his evaluations on a six-month field study he conducted in Germany and Great Britain in 1990. Kansas lags behind Europe in research and development by more than a decade but is still a leader nationally. he said. In Germany, he studied an eight-state network of 35 technology assistance centers, all associated with universities. The state of Baden-Wuerttemberg also sponsored a statewide network linking 100 technology transfer centers and technical consulting services. In Britain, each university had an industrial liaison office to link university research centers to industrial companies. Bob Zerwekh, KU's assistant vice chancellor of research, graduate studies and public service, also functions as an industrial liaison for the University by referring people with technical questions to professors who are experts in those areas. "We do have a good history of working with the private sector," Zwerekwil But Redwood thinks relations could and should be better. "A key to successful innovation and competitiveness would seem to be a comprehensive approach that covers from basic research to applied research and development to technical assistance," Redwood said. KIEF'S - THE LOWEST CD PRICES - KIEF'S JOIN THE JAYTALK MEETING NETWORK CALL NOW TO PLACE AND RECORD YOUR MESSAGE STARTSSEPT.21 It's a new, smart, and easy, way to meet people. It's sophisticated, safe, and confidential. The Jaytalk Meeting Network can help you find the kind of person you like to spend time with. Contact the Kansantoday to take advantage of our introductory offer- You can place your ad by phone and charge it to your MasterCard or Visa. 10 lines, 10 days, $10 HERE'S HOW IT WORKS 2. You*J*趴住ad in the Jaitak network section of the Kansarand call a free 800-number to record a voice message for people who respond to your ad. To place an ad 1. Call or come into the Kansan 1191 Staffer- Flint Halt B44-8358 3. After your ad runs in the Kansan, you call a free 800-number to listen to the messages people leave for you. 4. You choose the people you want to meet and call them to set up a time and place. To check out an ad 1. Read the ads in the Jayaik Meeting Network on the back page of the Kansan "Just finding someone who can be a good listener is what interests me. And it's a plus if they're into Strauss or Vivaldi." 2. Call a 900-number (you need a touch-tone phone), enter the mailbox number from the ad, and listen to the message. You'll be charged $1.95 per minute. 3. If you like what you hear, leave a message of your own. Most people include a phone number so they can meet first by phone, and then decide whether to get together.