University Daily Kansan / Thursday, October 29, 1987
11
State/Local
State to have $449,000 lottery advertising campaign
The Associated Press
TOPEKA — Lottery officials yesterday unveiled the cornerstones of a $449,000 advertising campaign designed to encourage state residents to play the first state-run gambling game in Kansas' history.
The lottery agency presented two television commercials and three radio commercials that will be used to promote the lottery before and after tickets on sale for the first time Nov. 12. The advertisements will begin running statewide Thursday, Director Larry Montgomery said.
Montgomery said that kickoff celebrations were planned in 17 cities across the state, including Topeka, Belfort, Pittsburg, Liberation, Kansas City and El Paso. Sales would begin in about 2,000 retail stores.
"Lotteries fell into two categories," Montgomery said during a news conference at the lottery's Topaime headquarters, "those that had a kaum commercial and those that had a big commercial."
The campaign for the first game, "Up and Away," will actually feature two sets of ads. The game will feature $1 tickets with latex patches that buyers scratch off to see whether they have won a prize, which can range from a free lottery ticket to $5,000.
In addition, the first game will end in January with a $100,000 jackpot drawing that contestants enter by sending the lottery agency five used, non-winning tickets. Montgomery says plans called for one contestant to be picked during each week the game.
The first ads, which will run before Nov. 12.
feature only the agency's "Scratch It Rich"
jingle, an adaptation of the 1964 Isley
Brothers rock 'n roll classic, "Shout."
The television spots feature scenes of ordinary people playing the lottery in various settings. They will air on all network affiliate stations in Wichita, Hitchinson, Topeka, the Kansas City area and in the Pittsburg-Joplin, Mo. area, said Vaughn Sink, a partner in Sullivan, Higdon and Sink, the advertising and public relations firm hired by the lottery.
"It's to build excitement, to build awareness for the lottery," Montgomery said.
Sink said that the lottery agencies also, would take out ads in newspapers and use billboards in areas that the television stations would be. The $123,000 of the campaign would cost the state $132,000.
The second set of ads feature two elderly women. In the television spots, they are sitting on a front porch as one explains how to play the game. The second part of the campaign will cost the state $317,000. Montgomery said.
"We think they will wear well in a six-to-eight week campaign," Sink said of the characters in the advertisements.
Lottery officials said that the campaign was aimed at people between the ages of 25 and 55 and who make between $20,000 and $40,000 a year.
However, the leader of a group planning an anti-lottery campaign criticized the advertisement.
The Rev. Richard Taylor, president of Kansans for Life at its Best!, said that his
group's campaign probably won't begin until after the first game starts. The group hopes to get retailers who don't sell tickets to display anti-lottery stickers and to convince people to shop at those stores.
Taylor and his group object to the lottery because, they say, people with low incomes are encouraged to buy large numbers of tickets when they really can't afford them. Taylor said that he thought lottery officials knew that many poor people would buy tickets even though the lottery ads were designed to get people with higher incomes to play.
"If they're doing that, all lottery outlets should be in country clubs," Taylor said. "They have a tremendous guilt complex."
State high court hears DUI ticket case
The Associated Press
TOPEKA — Issuing traffic citations to prosecute people who are arrested for driving under the influence of alcohol is a violation of the Fourth Amendment, the Kansas Supreme Court was told yesterday.
Topeka attorney John Humpage told the Court that formal complaints, rather than the traffic complaints, must be issued to bring a DUI suspect into district court. Unlike Humpage said, a citation is not filed under oath and cannot be the basis for criminal prosecution.
The case arose in Osage County when a man was convicted of DUI after being issued a traffic citation. The state Court of Appeals reversed his conviction on July 9 on the grounds that state law requires county prosecutors to lodge formal complaints when the arresting officers
are sheriff's deputies or Highway Patrol officers.
Police arrests come under a different statistic and were not affected by the shooting.
Attorney General Robert T. Stephan sought a ruling by the Supreme Court because he was concerned that retracontoxically to previous cases.
"How is it possible to hold a defendant answerable to a crime absent an arrest warrant or a summons?" Humpage asked the Supreme Court.
"This is not a Constitutional
Attorney General John Bork
He told the court that traffic tickets are frequently issued in DUI cases in Kansas. Even when the officers use traffic tickets, rather than formal complaints, he said, persons stopped for DUI are always taken into custody under state law.
"There is no magic formula for a complaint," Bork said. "In interpreting these statutes, you can't ignore the practical aspects."
Bork said that the traffic ticket contained more information about the suspect and the offense than the formal complaint did. "The only defect is that it is not filed under oath." he said.
The case could have widespread consequences in Kansas, Bork said.
The Court of Appeal's decision appears to have affected Sedgwick County the most. Sedgwick County Attorney Clark Owens has not been using the formal long forms in Patrol and sheriff DUI cases. He has asked that as many as 1,000 cases be dismissed by judges there because they were not based on the formal complaints. However, Owens refiled the cases using the long forms to preserve them.
Generally, DUI arrests are treated as criminal offenses, although a section of state law also makes it a traffic offense.
Bork said that the Legislature assumed that arresting officers could use the citations to bring a person charged with DUI into district court.
Humpage said the state was underdining due process in its arguments. "I don't think inconvenience or prosecutorial expense or police inconvenience should justify subversion of the Fourth Amendment," he said. The Fourth Amendment relates to probable cause.
"If there has been any ambiguity in these statutes, it's been cleared up by judicial history." Bork said.
Stephan earlier said the Legislature must rework the law in the 1988 session to make it clear if traffic citations can be used in DUI cases or if formal complaints must be filed.
Stephan to take tour of Central America
The Associated Press
TOPEKA- Attorney General Robert T. Stephan leaves Kansas tomorrow for a fact-finding tour of the country, including Salvador, Honduras and Nicaragua.
Stephan is one of five state attorneys general who will be visiting the Latin American countries on the tour sponsored by the Commission on United States-Latin American Relations in Washington, D.C., which is paying for all expenses. He will return to the United States Nov. 9.
Attorneys general from Kentucky, Texas, New Mexico and Colorado also will go on the tour.
release. "We feel it is essential that high-level officials in the United States get a first-hand view of the impact of our policy in the region."
The attorneys general will be visiting the region as the provisions of the Arize Peace Plan, signed in September 2015, will allow American presidents, begin to take effect.
“Besides examining the status of the Central American peace accord, the delegation will look at the administration of justice.” DelLashmutt said.
"The impact of U.S. policy in the region will be the underlying theme of the trip." Melinda DeLashmutt, director of the commission, said in a
The delegation will meet with high-level government and military officials, U.S. Embassy representatives, in addition to spokesmen for human rights groups, labor and the Catholic Church.
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