THE UNIVERSITY DAILY KANSAN
entertainment
HOROSCOPES
Because the stars know things we don't.
Aries (March 21-April 19)
Today is a 7
Pace yourself with all this action and activity. Take care of your health. Balance motion with rest and good food. Counter stress with peace. A quiet evening refreshes.
Taurus (April 20-May 20)
Today is an 8
Try something new. You've got your sights set on moving up the career ladder, which has seemed a bit shaky. Take inventory of those skills. There's an appreciative audience.
Gemini (May 21-June 21)
Today is a 7
Today is a 7
Something may not work as intended. Follow directions exactly. Consider external factors. Go outside to clear your head, and get back at it later.
PAGE 4
Cancer (June 22-July 22)
Today is an 8
Figure out the costs of a promising plan. Research the pros and cons, and consider purchases that might be required. Two minds are better than one here.
Leo (July 23-Aug. 22)
Today in a F
Don't always trust the voices in your head, especially if they're trying to put you down. Tell your fears to take a long walk and focus on what needs to be done.
Virgo (Aug. 23-Sept. 22)
Today is a 7
Schedule time for relaxation,
but don't overspend. Act
consistently with what's most
important to you, even in difficult situations. Don't just go along with the crowd.
All the world's a stage, and you,
a player. Your role is "peace-
maker." Give it your best effort,
for huge applause and flowers
from loved ones.
Libra (Sept. 23-Oct. 22)
Today is a 7
Scorpio (Oct. 23-Nov. 21)
Today is a 6
Your mind wants to travel, but it's best to stay close to home now. If you have to go, expect delays or some type of challenge. Home is where the heart is.
Sagittarius (Nov. 22-Dec. 21)
Today is an 8
Use your wits and imagination to create money, regardless of what others might say is possible. Stay true to your values and integrity. What goes around comes around.
Capricorn (Dec. 22-Jan. 19)
Today is a 9
Start getting practical. The next two days could prove quite lucrative. Figure out the finances first, and then make your move. Think it through, and prep your materials in advance.
Aquarius (Jan. 20-Feb. 18)
Today is a 6
Today is a 6
You're building something of value. Stash profits, and keep to it. If roadblocks develop, find alternate routes. Cold persistence pays. It eases tomorrow.
Pisces (Feb. 19-March 20)
Today is a 7
Quiet work behind the scenes goes far. Conserve resources, and reward yourself for finding clever ways. Review priorities. Fine tune structures of support
CROSSWORD
1 Cambridge sch.
4 Tweak the Constitution
9 Letterman's network
12 Fuss
13 Alamo hero with a knife named for him
14 Feedbag morsel
15 Part
17 Biz deg.
18 Commer-cials
19 Quartz variety
21 Baked potato's skin
24 Liniment target
25 Swelled head
26 Stitch
28 Esteem
31 Simple arithmetic
33 Sinbad's bird
35 — St. Vincent Millav
MONDAY, NOVEMBER 28, 2011
36 Come to a point
38 Bankroll
40 Charged bit
41 Brewery products
43 New Jersey airport
45 OK for dieters
47 Parisian pal
48 Boxer Muhammad
49 ENIAC and its successors
54 Life story, for short
55 Judge, at times
56 Caustic solution
**DOWN**
1 Buddy
2 Altar affirmative
3 Cruise or Selleck
4 Homes
5 Dr. Frank enstein's creation
6 Female sheep
7 Martial arts mercenary
8 Remove (from)
9 Digests of a sort
57 Male
offspring
58 Logic
59 Doctor's
due
10 Movie pig
11 Celebrity
16 Neighbor of Afgh.
20 Oxford, e.g.
21 Make jokes
22 Water (Sp.)
23 Chum
27 "Holy moley!"
29 — about (approximately)
30 Hierarchy level
32 Narcissist's love
34 Finger food
37 Does a double-take
39 Coy
42 Empori-um
44 Humor
45 Apprehends
46 Hodge-podge
50 60 sec.
51 Sprite
52 "Catcher in the —"
53 Witness
| | 9 | | 8 | | | 2 | 6 |
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| 3 | | | | | 9 | | 5 |
| | | | | 6 | | 7 | 4 |
| | | | | 5 | 7 | 8 | |
| :--- | :--- | :--- | :--- | 3 | 1 | | |
| | | 2 | 6 | 4 | | | 1 |
| 7 | 8 | | 5 | | | | |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 | | 4 | | | | | 8 |
| | 6 | 9 | | 3 | | 4 | |
Conceptis Sudoku
SUDOKU
11/28
Difficulty Level ★
By Dave Green
CRYPTOQUIP
CRYPTOQUIP
GZOF  EZHDYKZE  LSOBDK
HDKV  DXSCH  HNZ  BZHNSEJ  SL
BDVYAI  XZGZODIZJ  XCXXKF:
DA   DZQDHYSA  SODHYSA.
11-28
MOVIES
Segel: 'Muppets' feels like a fantasy
LOS ANGELES — Jason Segel, star of the CBS comedy "How I Met Your Mother," grew up a devoted fan of the Muppets. All he wanted was to one day have a cameo role in one of their movies.
Unfortunately for Segel, his first major acting role, in the 1999 series "Freaks and Geeks," came the same year the Muppets made their last feature film, "Muppets from Space." Since then the Muppets have done only a few TV and Internet projects.
Segel finally got tired of waiting and co-wrote, with Nick Stoller, "The Muppets," a story of getting the old gang together to save The Muppet Theater. He not only helped pen the story, but he stars alongside Kermit and Miss Piggy.
THE NEXT PANEL
"I never thought that I would be working in this capacity with the Muppets. It's thrilling and unbelievable and does feel like a fantasy sometimes," Segel says.
The Muppets have shown for 40 years that it's possible to get laughs without having to do it at anyone else's expense.
McClatchy Tribune
MUSIC
Nick Sambaluk
Rappers boost alcohol endorsements
MCCLATCHY TRIBUNE
1
LOS ANGELES — In the video to Pitbull's latest chart-topper, "Give Me Everything", he pours a glass of Voli vodka, careful to display the label; in the lyrics and video for his single, "Rain Over Me," he hails the vodka as the new "it" drink. In both clips, the bottle takes center stage as the rapper is swarmed by flashing neon lights, svelte models and crooning pop wingmen.
Name-check references to the high life of liquor or drugs is nothing new to rap — a study released just weeks ago from the University of Pittsburgh and Dartmouth University found that for every hour that American teens listen to music, they hear more than three references to brand-name alcohol in rap/R&B/hip-hop lyrics. Brand associations have long been a symbol of status for performers. But Pitbull, like his contemporaries Sean "Diddy" Combs, Ludacris, Snoop Dogg and many others, have now taken it to the next level. Instead of just making references to the products they enjoy, they're rapping about products they're selling.
Artist-identified drinks are so much a part of club culture now that they are even causing beefs.
Pitbull has transformed his latest videos into not-so-subliminal ads for Voli, in which he owns a stake. He is the latest in a string of business-savvy rappers taking the phrase "popping bottles" to the bank by aligning themselves as spokesmen for liquors, often creating their own branded vanity lines.
("Voli) gave me a great opportunity to be an owner of a brand that I really believed in," said Pitbull, born Armando Christian Perez. He became part owner of the line of low-calorie fruit and fusion flavored vodkas in March. "That's why I got involved with Voli. It's in a market where it's needed and everybody wants it."
In an online video released Oct. 1 that quickly went viral, Combs was seen cursing and throwing ice at a Grey Goose-drinking clubgoer at a packed nightclub, angry that the partyer wasn't drinking his brand, Ciroc. Combs has been an equal-share owner of Ciroc since 2007 and is a ruthless promoter. Ciroc has made appearances in his music videos and he's mentioned the liquor hundreds of times recently on Twitter, Combs even refers to himself as "Ciroc Obama" and created his own "Diddy" cocktail.
Combs, who declined to comment for this article, has since apologized on Twitter for the near-brawl captured on the video
with freshly on-parole T.I. in the background trying to stay out of the fray. But ruthless competition is part of the hip-hop hustle. Bragging rights, even survival, depend on sales, and liquor fits the aesthetic.
Diddy's aggressive campaigning has set his brand apart from competitors. He helped bolster the company from the middling 98,000 cases it sold in 2007 before he was involved — to
Similarly, these artists also align themselves with drinks with a kick: vodka, tequila, malt liquor.
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moving 795,000 cases in 2010, making it the eighth largest imported vodka brand by volume, according to current statistics from the Beverage Information Group, a Connecticut-based firm that tracks information on all segments of the alcohol beverage industry. The liquor is reportedly on track to move 1 million cases by year's end.
Multi-faceted hip-hop moguls like Diddy and Jay-Z have always combined street cred with street-meets-Madison-Avenue business savvy to sell products such as clothing and fragrance lines in a way that few genres outside of hip-hop have the power, or cache, to pull off.
Selling booze is just a natural for a music genre that's all about the party. It's easy to integrate drinks into videos and lyrics. But
Diddy has pushed the envelope, allowing Circus to become part of his daily conversation with his fans. Other rappers haven't been able to do that with their vanity lines, according to Vinokur.
Perez has already inked deals with Kodak, Dr. Pepper and Sheets energy strips, and he teamed with Bud Light for a partnership that supports his current tour. Lifesize cutouts of him clutching a cold one dotted L.A.'s Staples Center for his recent sold-out show with Enrique Iglesias. He says he's being strategic, not following a trend.
"I don't really look at it as far as rappers and what they do. We're far from that," Perez said.
"Those deals went down for the simple fact that we needed to build a brand. So how do you build a brand? You put it next to
"What we we interested in was a partner who could add value and leverage that value for the brand. We wanted a true partnership, which is also what Pitbull wanted," Kamenstein said. "But obviously, given his celebrity recognition, that's a component that wed be foolish to not take advantage of."
The Voli deal, however, is different. Voli Chief Executive Adam Kamenstein said the company didn't want a "face" to sell its liquor.
Kamenstein wouldn't disclose specific numbers of his privately owned company but said that since Perez joined the company they've seen "multiple hundred percent growths over the year before he arrived."
an established brand."
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