6A THE UNIVERSITY DAILY KANSAN ENTERTAINMENT By Dave Green Conceptis SudoKu 3 9 1 4 8 4 3 8 4 1 6 6 3 7 9 3 8 2 1 4 3 7 4 9 3 8 5 MONDAY, SEPTEMBER 8, 2008 9/08 Answer to previous puzzle Difficulty Level ★ Answer to previous puzzle 9 5 1 3 6 2 4 7 8 4 6 8 9 1 7 3 2 5 7 3 2 4 8 5 1 9 6 5 1 6 2 7 4 9 8 3 2 7 3 6 9 8 5 1 4 8 9 4 5 3 1 2 6 7 6 4 7 1 2 3 8 5 9 3 2 9 8 5 6 7 4 1 1 8 5 7 4 9 6 3 2 Charlie Hoogner SEARCH FOR THE AGRO CRAG Nick McMullen CHICKEN STRIP NUCLEAR FOREHEAD Jacob Burghart ADVERTISING Critics pan Seinfeld's new Microsoft ad ASSOCIATED PRESS NEW YORK - No soup for Microsoft? The software giant's new ad starring Jerry Seinfeld has drawn largely negative reviews online after premiering Thursday night during NBC's broadcast of the National Football League's season kickoff game. The ad was the start of a highly anticipated $300 million advertising campaign that Microsoft is launching in attempt to rebuff Apple's popular TV commercials, which have portrayed Microsoft and PCs as uncool. In the commercial — which can be found at Microsoft.com and on video sharing sites — Seinfeld is walking through a mall when he spots Microsoft Chairman Bill Gates at a "Shoe Circus" store. The comedian then helps Gates pick out a new pair of shoes while the jokes come quick: showering with clothes on, Gates being a "10," platinum credit cards for a fictional shoe store. ASSOCIATED PRESS It's a zany ad that packs a lot of quirkiness into 90 seconds. With no direct mention of Microsoft or its operating system, Vista, the commercial concludes with the slogan: "The future, delicious." Comedian Jerry Seinfeld appeared in the first of Microsoft's $300 million campaign ads. The ad also featured Bill Gates. The ad was created by Crispin Porter & Bogusky — a firm with a reputation for oddness. Many technology and advertising blogs have 10 is the easiest day, 0 the most challenging. Aries (March 21-April 19) Today is a 7 HOROSCOPES The almost miraculous turn of events occurs in the nick of time. You're gaining confidence in your abilities, too. That will come in handy later. Keep the faith. Taurus (April 20-May 20) Today is an 8 No need to share news of a recent windfall with your friends and co-workers. Savor the knowledge in secret and get yourself a special treat. Gemini (May 21-June 21) Gemini (May 21-June 21) Today is a 7 Once you've decided upon your objectives, it's time to go shopping. Put your resources together with somebody else's, so you can get the best. Cancer (June 22-July 22) Today is a 7 By now you should be ready for a break. How can you give yourself one? By asking someone to do a noxious chore for you, that's how. Pay, if you must. Leo (July 23-Aug. 22) Today is a 6 Make sure you understand the objective before you begin the job. An itty-bitty mistake could grow all out of proportion quickly. Take care. After a little preparation, you'll be ready to relax. Invite a favorite person to join you. You've earned a mini-holiday. Libra (Sept. 23-Oct. 22) day is a 7 Virgo (Aug. 23-Sept. 22) Today is a 7 You're generally able to keep your temper well under control. Usually there's no reason to raise your voice. That's harder to remember now. Wind up your shopping now, while you have a slight advantage. You could also sell at a profit, if you have a mind to do that. As usual, your own good sense is still required. Scorpio (Oct. 23-Nov. 21) Today is a 7 You have to be telling the truth, but you don't always have to be telling it. That's an old Irish saying that applies in this situation. Discretion is advised. Capricorn (Dec. 21-Jan. 19) Sagittarius (Nov. 22-Dec. 21) Today is an 8 Capricorn (Dec. 22-Jan. 19) Today is an 8 You're the lucky one, and getting luckier all the time. Make a suggestion that helps your company increase profits. You're getting smarter, too. Luck isn't everything. Aquarius (Jan. 20-Feb.18) Today is a 6 Get into that stack of stuff that's been piling up. There's something in there that can't be put off any longer. There's also something that will bring in cash. Keep quiet about your finances, even to your friends. You're making personal decisions and don't need their input. Or maybe you do? If so, choose your advisors carefully. Pisces (Feb. 19-March 20) Today is a 7 ACROSS 1 Shock partner 4 Perjurers 9 “Mayday!” 12 That woman 13 Bother 14 Choose 15 Ego-centric’s problem 17 Meadow 18 Vegas-based TV series 19 Receding 21 With face hidden 24 Kind 25 Yoko of music 26 Att. state 28 Dog walker’s tether 36 Marble cake pattern 38 Tie up the phone 40 U.K. fliers 41 Pool hall supply 43 Powerful 45 Church VIP 47 Brazilian resort city 48 Deteriorate 49 “To be or not to be,” e.g. 54 Tokyo’s old name 55 Reserved or preserved 56 Swiss canton 57 Apiece 58 Actress Winona 59 Quaint stopover DOWN 1 Donkey 2 Personal question? 3 Moray 4 Expired, as a subscription 5 Loop member? 6 Black-bird 7 “— are red ...” Solution time: 24 mins. P E W U P S D A V I S R N A S U M A L A C K I N N A L E X H A L E Y S U E F L A I L M I S S U R N B E E F C A P G E O R G E E D G A R G O R G E B A I L E Y S O B B Y T E O I L Y O K E O G L E D P O I D A N D A I L E Y E R G U B O A T E V E R A H N O R T H R E D A N T 10 Lewwwi 20 Make tea 21 Cuts the grass 22 From the beginning 23 Lawyer in London 27 Journal 29 Bridge 30 Weight 32 Verifiable 34 Whim 37 Landlord 39 Hot-water heater 42 Un-emotion 44 Also 45 Get re for short 46 Took the bus 50 Cover 51 On the — vive 52 Samovar 53 Yang counter- Friday's answers Friday's Cryptoquip: SINCE NOVELIST PHILIP HAD SUCH A LUXURIOUS EXISTENCE, I WOULD SAY HE LIVED THE LIFE OF WYLIE. Today's Cryptoquip Clue: Q equals S turned to Seinfeld's trademark comedy description — "nothing" — to describe the ad. "Huh?" wrote Abbey Klaassen for Ad Age. "You could be forgiven for not knowing what the heck Microsoft's new TV ad ... was about." Dan Frommer, writing for the Silicon Alley Insider, pronounced the ad "not funny" and added that the mall shoe store setting "is not going to help Microsoft look any cooler" For the blog Techerunch.com, Michael Arrington noted that the "tech and geek crowd is a little underwelmed" by the ad, which he said is "a far cry from the brilliant Microsoft . Mac ads." Brad Brooks, vice president of windows consumer product mar keting, said in a video posted on the Windows press Web site, that the ad is a "teaser" meant to "engage customers in a conversation ... to get the conversation going again about what Windows means in people's everyday lives." Even if the reaction was mostly negative, Microsoft's ad has clearly succeeded in getting people talking.