6A
ENTERTAINMENT
THE UNIVERSITY DAILY KANSAN FRIDAY, AUGUST 22, 2008
Conceptis Sudoku
6 | 5 | 3 | | | | |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| | 9 | | | | | |
| 1 | | 7 | | | 3 | |
| 7 | | 5 | 8 | | 4 | |
| | 7 | 9 | | | | |
| 9 | | 6 | 3 | | 2 | |
| 6 | | 2 | | | 8 | |
| | | | | 9 | | |
| | | | 1 | 5 | 7 |
8/22
Answer to previous puzzle
Difficulty Level ★★★
ASSOCIATED PRESS
Difficulty Level ★★★★
4 7 3 2 8 1 5 6 9
6 1 8 5 4 9 7 3 2
9 5 2 6 3 7 8 1 4
8 3 1 9 5 2 4 7 6
2 4 7 8 1 6 9 5 3
5 6 9 4 7 3 2 8 1
3 8 5 1 9 4 6 2 7
1 9 6 7 2 8 3 4 5
7 2 4 3 6 5 1 9 8
Jerry Seinfeld attends the premiere of "Sex and the City" at Radio City Music Hall in New York on May 26. The Wall Street Journal reported on Thursday, Aug. 17 that Seinfeld will be a key player in a planned $300 million fall ad campaign for the software giant Microsoft.
ENTERTAINMENT
Seinfeld to endorse Microsoft
ASSOCIATED PRESS
NEW YORK — Junior Mints, Yoo-hoo, Drake's Coffee Cakes, puffy shirts; These are all things Jerry Seinfeld has endorsed — at least in his alter ego on his classic sitcom. Now, add Microsoft software.
Seinfeld will be a key pitchman in a planned $300 million fall advertising campaign for the software giant, a person familiar with the plans confirmed to The Associated Press on condition on anonymity because the deal has not been formally announced.
The Wall Street Journal first reported the plans. Citing people close to the situation, it reported the comedian will be paid $10 million for appearing in ads with Microsoft Chairman Bill Gates.
It's Microsoft's latest move to try to capture some of the cool quotient that rival Apple has appeared to win so effortlessly.
But for younger consumers especially, can Seinfeld turn the image tide for Microsoft?
sonfeld does represent sort of a challenge," says Brian Steinberg, television editor for the weekly advertising magazine Ad Age. "He's not Dane Cook. He's got a more sophisticated everyday take on things. He often comes across as a questioner of conventional wisdom but also can be kind of a crank. It's a fine line to walk when you're dealing with a younger person."
Steinberg did point out that the firm producing the spots — Crispin Porter and Bogusky — is known for creating commercials that appeal to young males, particularly in its campaigns for Burger King.
Seinfeld has shown himself to be a superior promoter in the past, particularly for American Express (which also featured Patrick Warburton as Superman) and in selling his Dreamworks animated film "Bee Movie" last summer.
For "Bee Movie," which Steinfeld co-wrote, co-produced and voiced, he also created 20 "TV juniors";
which seemed less like commercials than one-minute bite-sized bits of comedy. The extensive promotion of the film began with him dressing up as a giant bee at the Cannes Film Festival.
able with that aspect. I don't feel like it's beneath me to sell what I did."
But Seinfeld's greatest triumph — the nine seasons of "Seinfeld"
— ended more than 10 years ago, which means that many young computer users were still watching cartoons during his pop culture dominance.
Of course, the show is still on nightly reruns and Seinfeld has been active on the standup circuit.
He's not Dane Cook. He's got a more sophisticated everyday take on things. He often comes across as a questioner...
There have even been efforts to bring "Seinfeld" to younger demographics. Sony Pictures Television, which distributes "Seinfeld" in U.S. syndication, is holding a 26-city promotion in a
"You gotta sell it," Seinfeld told the AP last year. "I've never been uncomfort-
BRIAN STEINBERG TV editor, Ad Age
ager went unreturned Thursday.
Vista, Microsoft's latest operating system that launched with the slogan "The Wow starts now," has received mostly negative publicity since its release last year. But sales have been strong, since more than 90 percent of PCs sold worldwide run Windows.
cross-country bus tour of colleges.
Calls to Seinfeld's agent and man-
Steinberg said this latest campaign by Microsoft shows that the rivalry between the software company and Apple is reaching the intensity of Coke and Pepsi's cola wars of years ago.
Apple's ad campaign "Get a Mac" pits a coat-and-tie clad older guy (John Hodgman) representing a PC, against jeans and T-shirt-wearing Justin Long, who plays the Mac. The commercials have also poked fun at Vista.
It's also possible Seinfeld seems more like a Mac guy, Steinberg said.
After all, it's a Macintosh that's seen in the background of his apartment on "Seinfeld."
10 is the easiest day, 0 the most challenging.
HOROSCOPES
Aries (March 21-April 19)
Today is a 7
You're entering a very busy phase. No worries. It's actually going to be fun, most of the time. You can also make lots of money, which certainly helps.
Taurus (April 20-May 20)
Today is a 9
You may feel like a million bucks, but you still practical. This will help you keep from falling for a silly scheme. Have high hopes, but also do the math.
Gemini (May 21-June 21) Today is a 6.
Today is a 6
You're entering a four-week domestic phase. You're not really hiding out; you're getting energized. You're not lazy, you're resting. And enjoying your home.
Cancer (June 22-July 22)
Today is a 9
Today is a 9
You can clearly see what will work and what will fail. Stick with the practical plan. Don't waste your time on unsubstantiated fantasies.
Today is a 7
Consider your responsibilities, it'll be good to bring in a little more money. Reassure your partner that you can do so without stressing the relationship.
Virgo (Aug. 23-Sept. 22)
You'll have the advantage for the next four weeks, although there will be challenges. It ought to be very interesting, actually. Make a list of what you accomplish.
Libra (Sept. 23-Oct. 22)
You can be a very practical person, if you put your mind to it. You don't have to tell anybody, though. Let them think you have fabulous wealth.
Scorpio (Oct. 23-Nov. 21)
Today is a 9
With you in the driver's seat, the goals get accomplished sooner. The whole team is happier, knowing what they're supposed to do and what is not allowed. You leave no room for doubt.
Sagittarius (Nov. 22-Dec.
21)
When you're in charge,
you have to make sure the job
gets done. You don't necessarily
have to do it. However, if
you're going to delegate, get
somebody reliable. And check up
often.
Capricorn (Dec. 22-Jan. 19)
Today is a 9
Don't worry about the costs; go ahead and splurge. Special time spent with loved ones justifies a special treat. Get the strawberry and rocky road as well as vanilla!
Aquarius (Jan. 20-Feb. 18)
Today is a 5
For the next four weeks, accuracy is required. Overlook a detail and it'll be pointed out to you. You'll even be reminded of what you said before. Keep your numbers and your stories straight
Ignore whatever it was that you've been worried about. Let somebody else handle that, for now. Concentrate on what you're doing well, and go for mastery.
Pisces (Feb. 19-March 20)
ACROSS
1 Swathe
5 Cuckoo
9 Barbie's companion
12 Morays, e.g.
13 Lotion additive
14 Anger
15 Piano style
17 Conk out
18 Reinforced
19 Urged (on)
21 The guy
22 Yuletide melody
24 Trademark symbol
27 Actor McBride
28 Leak slowly
31 Blackbird
32 Lubricate
33 By way o
34 Seeks alms
36 Literary monogram
37 Sobbed
38 Joined, as oxen
40 "Greetings!"
41 Agent 86's shoe e.g.
43 Elton John's "— and the Jets"
47 Addressee
48 Ore-Ida product
51 Skedaddle
52 Burn somewhat
53 Ancient Persian Gulf country
54 Work unit
55 Suspend
56 Characterization
3 Actress Jessica
4 Hitch-cock classic
5 Shakespeare, for one
6 Carte lead-in
7 Heavy weight
8 Passover meal
9 Using extreme care
10 Pennsylvania port
11 Gotta have
12 Whiz preceder
20 Stickum
22 TV's "French Chef"
Solution time: 25 mins.
Yesterday's answer 8-21
23 Has a bug
24 Retrieve type
25 Indivisible
26 "They Shoot Horses, Don't They?" actor
27 Heart
29 Speed along
30 Chow down
35 Bart, to Homer
37 — Springs, Fla.
39 Vessel
40 That girl
41 Combustible heap
42 Session with a shrink
43 Titanic downfall
44 — contendere
45 Slanted type (Abbr.)
46 Girl in a Salinger story
49 "Eureka!"
50 Beine
Today's Cryptoquip Clue: N equals G
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