6A the university daily kansan news wednesday, october 29, 2003 Chiropractic... The Choice For Me Jason Kucma is a Third-Year student from Medford, NJ. He graduated from thaca College with a Bachelor's Degree in Exercise Physiology concentrating in Cardiac Rehabilitation. "The only thing that has ever captured my attention was studying the human body. The more I learned in school, the more I needed to know. The most logical step for me was to become a Doctor of Chiropractic so I could truly help people". Before making his decision to attend Logan, Jason visited nearly half of the chiropractic colleges in the United States. "Logan is in the perfect location in a safe, residential area. The Admissions staff are very friendly and helpful and the faculty are excellent." Logan College offers students an incredible learning environment blending a rigorous chiropractic program with diverse and active student population. If you are looking for a healthcare career that offers tremendous personal satisfaction, professional success and income commensurate with your position as a Doctor of Chiropractic, contact Logan College of Chiropractic today and explore your future. THANK YOU DAYS SALE Take advantage of discounts all across Lawrence on November 1st and 2nd. - Look for discount signs in the windows of stores. - Present your KU ID. - And save 10-50% off of your entire purchase. It's how we say "Thank You" to our readers! BROUGHT TO YOU BY: THE UNIVERSITY DAILY --more in control of my treatment," Perkins-McGuinness said, "And when I'm seeking an approach to an alment that incorporates my mind, body and spirit." Environmental Career Symposium October 30,2003 4:00-6:30PM Burge Union Employer Panel: 4-5pm: Gridiron Room Information Fair 5-6:30pm: Courtside Room - Targeted to ALL MAJORS - Career Advice - internships - Full-Time Positions Sponsored by: University Career and Employment Services Coca-Cola Environmental Studies Program Environmental Protection Agency Environmental Studies Students Association - Volunteer Opportunities For more information, please contact University Career & Employment Services at 864-3624 Alternative medicine use increases in acceptance Number of patients rising, effectiveness not guaranteed By Jodie Krafft editor@kansan.com Special to the Kansan Whether it's acupuncture, massage therapy or chiropractic treatment, alternative medicine practitioners have come to Lawrence and flourished, and more patients are seeking out their services. The number of people who choose alternative care over traditional measures increased in the early '90s, and a 2000 survey by American Specialty Care reported that two-thirds of households have tried some form of alternative medicine. Peter Kimble is a naturopathic doctor who treats patients through non-invasive methods. He said he had seen an increase in the number of patients coming to his private practice during the four years he had been in Lawrence. Traditional doctors aren't trained in different options of alternative medicine, and Kimble said some of them prove effective. Kimble said some of the more common forms of treatment available to his patients are diet, lifestyle and supplements, as well as botanical, homeopathic, physical and Chinese treatments. Kimble said he would treat any medical condition, but would not do surgery or obstetrics, which deals with women, pregnancy and childbirth. Sara Brandt, director of rehabilitation services at the University of Kansas Medical Center, said some aspects of alternative medicine had value. "I think people are becoming more educated about all aspects of medicine and are willing to try new approaches in addition to or instead of the traditional ones in some cases," Brandt said. Farhang Khosh; naturopathic doctor at Khosh ND Natural Medical Care, 2601 W. Sixth St., said increased knowledge about the nature of alternative medicine contributed to its popularity. "Preventative measurement is the best way of treating conditions." Khosh said. Margaret Perkins-McGuinness, Lawrence senior, said she tried several forms of alternative medicine, such as acupuncture, meditation, massage, and herbal and holistic medicine. "I generally utilize alternative medicines when I want to feel "I think people are becoming more educated about all aspects of medicine and are willing to try new approaches in addition to or instead of the traditional ones in some cases." Sara Brandt Director of Rehabilitation Services at the University of Kansas Medical Center Rob Jones, a chiropractor at Peak Performance, 1305 Wakarusa Drive, said research influenced whether a particular treatment was considered alternative and to what extent. "The more that research supports something, the less alternative it becomes." Jones said. He said this was especially true with chiropractic treatment. "It's becoming pretty mainstream. Most insurance companies carry coverage for chiropractic treatment," Jones said. "But there are the older-minded medical people who think it's more alternative." Myra Strother, chief of staff at Watkins Memorial Health Center, said physicians generally support treatments that helped patients, including alternative methods. "We're pretty supportive of what works," Strother said. Strother said alternative treatments for problems such as diabetes or cancer didn't always work. "It may not be as effective as traditional medicine, and then patients are coming in for care when it's too late," Strother said. Kimble said the more traditional and riskier methods of treating cancer, such as chemotherapy and radiation, could also pose problems for patients. Strother said she would like to see more forms of alternative medicine tested for effectiveness, especially herbal treatments and acupuncture. In the meantime, physicians continue COMMON ALTERNATIVE THERAPIES Acupuncture — Needles are inserted under the skin to stimulate peripheral nerves, which is thought to relieve pain. Massage therapy — Massage can eliminate tension in the body and relieve stress. Chiropractic Adjustments — Chiropractors do hands-on adjustments and other physical therapies to relieve joint and muscle pain. Source: WebMD.com to prescribe treatments known to be effective. "Most physicians will recommend treatments like massage therapy or things that will calm them, such as yoga," she said. Amy Schultz, a massage therapist at Synergy Therapeutic Massage, said she had seen an increase in college students coming in for massages. "More and more people are deciding it's a good health habit," Schultz said. "At first people were a little leery of it, but now they're more receptive to it and it's more popular." Schultz said massage therapy helped to promote digestion, relieve tension and assist circulation and relaxation through direct body contact. For Michelle Rodick, Wichita junior, massage therapy was ineffective and painful. Rodick has degenerative disk disease and fibromyalgia, a condition that causes chronic pain in muscles and bones. She tried massage therapy as a last resort after traditional methods such as braces and painkillers did little to help. "Because of my conditions, it hurts to be touched all along my back," she said, "and I just couldn't handle being touched." Perkins-McGuinness said self-education was important when considering alternative medicine. "I would recommend that students research what their options are and take care of their wholeselves: mind, body and spirit," she said. Edited by Ehren Meditz THANK YOU DAYS SALE Take advantage of discounts at these Lawrence stores November 1st and 2nd. - Look for discount signs in the windows of the stores listed below. - Present your KU ID. - Save on your entire purchase.* It's how we say "Thank You" to our readers! BROUGHT TO YOU BY: Jayhawk Bookstore M2G Crescert Rd·Lawrence, Ks. 66044 ROD'S Hallmark SHOP 29 Iowa, Lawrence • 841-2160 *See store for exclusions* Cards & Gifts Discounts up to 50% off. Discounts vary by store. Restrictions apply.