Section B·Page 6
The University Daily Kansan
Thursday, October 23, 1997
Pulitzer Prize winner
Leon Dash
of The Washington Post
will speak at the Multicultural Resource Center auditorium, on Oct. 27th at 4 p.m. Mr.Dash will be speaking about his 1994 series of articles called "Rosa Lee's Story".
On Oct. 28th at 12:30 p.m. he will speak in 107 Green Hall, KU Law School.
Sponsored by the School of Law, the Office of Minority Affairs Black Law Student Association,and the Black Student Union. Any inquiries, please call 864-4550 or 864-4351.
Cleveland clobbers Miami in record cold
Marlins out of water in the snow
CLEVELAND — This World Series game had all the elements: snow, wind, record cold
The Associated Press
and another big night for Sandy Alomar.
Sandy Alomar.
On an evening when snow flurries fell at Jacobs Field,
only Cleveland runs accumulated.
M. a. n. p. l.
Ramirez and Matt Williams hit home runs as the Indians defeated the Florida Marlins 10-3, evening the Series at two wins each.
It surely will be warmer at Pro Player Stadium. The 38 degrees at the start of last night's game
Alomar had three of the Indians' 15 hits and drove in three runs, ensuring the Series will return to Miami this weekend.
made it the coldest since World Series temperatures began being recorded in 1975. And snow fell for the first time in the fall classic since Game 1 in 1979 at Baltimore.
The weather, though, had little impact on the game.
The Indians took a 6-0 lead after three innings and were never threatened. Jaret Wright outpitched Tony Saunders in a matchup of rookie starters as the Indians won before a crowd of 44,877.
Wright, 21, improved to 3-0 in the postseason. He gave up three runs and five hits in six innings and is 9-0 when pitching after an Indians' loss.
The unusual weather was the focus before the game. The Indians took batting practice in snow showers as the stadium sound system played "Winter Wonderland" and "Jingle Bell Rock."
But the snow did not seem to affect play, unlike Game 3 when blustery conditions contributed to 17 walks and six errors in Florida's wacky 14-11 victory.
The Indians scored in the first
Saturday Florida 7, Cleveland 4
Sunday
Cleveland 6, Florida 1
Tuesday
Florida 14, Cleveland 11, Florida leads series 2-1
Yesterday
Today
Cleveland 10, Florida 3, Series tied 2-2
Florida (Hernandez 12-3) at Cleveland (Hersiser 14-7), 7:20 p.m. (NBC)
inning for the fourth straight game. Saunders struck out leadoff batter Bip Roberts, but it was all downhill for the young lefty after that.
Omar Vizquel singled and Ramirez followed by going the opposite way for his fourth home run of the postseason.
The crowd got another chance to let loose moments later when Matt Williams singled with two outs and scored on Alomar's double.
World Series not 'Must See TV' for NBC
The Associated Press
NEW YORK — One NBC executive wanted a sweep, but it's not going to happen.
So the network will have to send "ER" and "Seinfeld" to the bench and settle for "Livan" and "Orel."
"We're looking for four and out," Don Ohlmeyer, president of NBC West Coast, said last week. "Either way, that's what we want. The faster it's over with, the better it is."
NBC Sports president Dick Ebersol has since apologized to baseball on Ohlmeyer's behalf. But the comments are ringing more true as this year's series is on pace to be the lowest rated to date.
Without a big media market such as New York or Los Angeles, or a team with a national following such as the Atlanta Braves, this year's series has a 14.0 rating through three games, the lowest three-game rating ever.
Ohlmeyer said pre-empting "Must See TV"—NBC's highly rated Thursday night shows—hurt continuity at the network. But what he failed to point out was that even without the World Series last year, NBC did not show "Seinfeld" and showed a repeat of "ER."
What Ohlmeyer also failed to mention is that the World Series has fared well the past two years against NBC's Thursday night lineup. Fox's Game 5 of the Yankees-Braves World Series drew 4 million more viewers than "ER," and the highest rated game in the 1995 series was also played on a Thursday night.
Despite those numbers, there is some validity to what Ohlmeyer said, mostly because it costs so little to air a repeat.
Steve Grubbs, BBDO ad agency,
said, "NBC gets more money for
ads on an 'ER' repeat than it does
for a World Series."
In any event, the World Series is no longer the ratings behemoth it once was. An event that drew 56 percent of the viewing audience as recently as 1980 is drawing 25 percent this year.
"Baseball lacks a strong appeal to the younger demographic," Grubbs said. "Baseball's core audience is dying, and they are not regenerating it with younger fans."
One reason baseball has trouble attracting young fans is that games drag on.
"Basketball and football are quickly paced games," Grubbs said. "Baseball is a slow game that has gotten slower."
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