Section B · Page 6
The University Daily Kansan
Wednesday, September 24, 1997
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By Skip Wollenberg The Associated Press
Grant Hill extends sneaker deal to 2004
Detroit star tries on Fila
NEW YORK — Fila USA, the third-place player in the U.S. sneaker market, announced yesterday that it had cemented ties to its best-known endorser, Grant Hill. The Detroit Pistons' basketball star has signed an $80 million, seven-year contract.
Hill also is expected to help promote Fila sales overseas
Under the contract, Fila designated Hill as chairman of a committee that will advise the sneaker and sports-apparel marker on selecting other athletes for endorsement contracts and on potential licensing deals.
contract with Fila in late 1994 after he graduated from Duke University. His
Hill originally signed a five-year
new contract goes through 2004.
new contract goes through 2004. Howe Burch, the top advertising and sports marketing executive at Fila USA, said Hill helped Fila become the third biggest shoe marketer in the United States last year from seventh large.' in 1994.
He said Fila began renegotiating Hill's contract in October.
"We wanted to assure he would be part of the Fila family for the long term." he said.
The new contract includes a base payment, royalties on sales of the Grant Hill-model shoes and other Fila shoes, bonuses based on his performance in the NBA
and stock options. Burch said
The negotiations were conducted against a backdrop of slower U.S. sales growth for Fila after several years of rapid growth that left it trailing only Nike and Reebok.
But John Horan, publisher of the newsletter "Sporting Goods Intelligence," said Fila will probably fall to fourth in the U.S. sneaker market this year behind Adidas.
Burch said Fila and its parent, Fila Holding SpA of Italy, see Grant as the cornerstone of their whole performance foundation.
Hill also appears for Coca-Cola Co.'s Sprite soft drinks, GMC trucks and McDonald's restaurants and has a candy bar named after him.
The Sports Marketing Letter estimated this past summer that he stood to make $15.5 million this year from endorsements, making him the seventh-highest paid athlete endorser.
Griffey swings at home-run record
The Associated Press
OAKLAND, Calif. — It's a long shot, but Ken Griffey Jr. has something going for him as he chases the home-run record during his final five games: The Anaheim and Oakland pitchers he will face have allowed the most homers in baseball.
"I've seen him in a lot of good stretches," Mariners teammate Edgar Martínez said. "If he gets in one of those, he could do it. He can hit a bunch of them in a few days. Hopefully, he can get hot."
He already is. Griffey had five homers in his last seven games through Monday, and Athletics manager Art Howe likes Griffey's chances.
"Sixty-one?" Howe said. "Yeah, why not? He's swinging the bat great. Every time he swings the bat, he has a chance."
On Monday night, Griffey hit two home runs. No. 54 was a shot down the right-field line that may have been foul. There was no doubt about No. 55.
set in 1961. Entering last night's home game against Anaheim, Griffey had five games left — all at Seattle's Kingdome.
That pulled him within six homers of the record Roger Maris
"We'll pitch to him as much as we possibly can." Howe said, "No one wants someone to set a record against you, but we're not going to avoid him. We're going to go against him with our best stuff and see what happens. We're not going to make a farce of anything."
Griffey's 54th homer was a line drive into the right-field corner. Howe argued with the umpires for several minutes that the ball landed foul and insisted after the game it was foul. TV replays were inconclusive. The 55th was a blast over the center-field fence estimated at 425 feet.
Monday's performance was Griffey's eighth multi-homer game of the season — and his fourth this month.
Seattle manager Lou Piniella said Griffey's chances of catching Maris were neither enhanced nor hurt by the Mariners finishing the season at home.
"He's getting within range now."
Piniella said. "I t h i n k Junior can hit them anywhere if he's got his swing going the right way
I don't think the ballpark makes any difference to him."
Griffey has the seventh-highest homer total in major league history, trailing only Maris, Babe Ruth (60 in 1927), Ruth (59 in 1921), Jimmie Foxx (58 in 1932), Hank Greenberg (58 in 1938) and Hack Wilson (56 in 1930).
Other than Maris, no one has hit more homers than Griffey since 1988.
Griffey said it was hard to believe no one has hit that many in 36 years.
"Yeah, especially with (Jose) Canseco and (Mark) McGwire and Cecil (Fielder) and Albert (Belle) and Frank (Thomas)," he said. "You notice I'm the little guy in that group — by at least 20 pounds."
"Why mess with Mass. when Johnny's has it all."
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