Thursday, August 28, 1997 The University Daily Kansan Section A · Page 5 Survey to help area businesses KU program targets downtown shoppers By Ann Premer Kansas staff writer A University of Kansas outreach program is helping downtown merchants find their market. The KU Small Business Development Center is conducting a consumer survey of downtown businesses. The results are to be finished by the end of September. Retail stores that are members of Downtown Lawrence Inc., an organization of downtown businesses, are participating in the instore survey that began Aug. 20 and will end Saturday. Lisa Blair, Downtown Lawrence Inc. administrator, said Downtown Lawrence Inc. decided to conduct the survey to pinpoint the consumer market. "We are allocating more money to advertising so I wanted to make sure that we were looking to the right market," Blair said. She said that 4,000 questionnaires were distributed to the businesses and that employees asked patrons to complete the forms. Randee Brady, center director, said the survey was modeled after others surveys developed to show consumer patterns. Brady decided to conduct the survey in the last week of August, a busy period for back-to-school shopping. Brady said the center would evaluate the surveys during September and would present the results to Downtown Lawrence Inc. at the end of the month. Brady said they hoped to deduce marketing strategies from the data for the businesses. These strategies will help businesses decide when to run instore promotions as well as where and when to advertise. "We will provide very practical information that they can use to continue to market their customers and their potential customers." Brady said. After the survey results are available, Blair said that market- strategy workshops would be held to help downtown merchants. Besides the consensus of the downtown survey results, each business will get a confidential consumer report about that store, Brady said. Survey questions included the patron's zip code, length of residence, age group and frequency of patronage in downtown Lawrence. "We've been in business for a long time so we know who our clientele are, but it would be nice to see who is coming from out of town," said Marci Shalz, manager of The Etc. Shop, 928 Mass. St. "I hope we are an idea of how many people we are coming back," said Dick Wilson, sales associate of sneakers, 914 Mass. St. "There is a lot of information that we can get from this." Hypertension affects students, too By Sarah Chadwick Kansan staff writer The college years are not too early to start worrying about high blood pressure. Hypertension, a disease that usually affects people later in life, can be triggered in college students by stress, lack of exercise or poor eating habits, said Candyce Waitley, coordinator of Health Promotion and Education at Watkins Memorial Health Center. Barbara Schnitker, director of nurses at the Lawrence-Douglas County Health Department, said 7 percent of males and 12 percent of females between the ages of 18 and 24 had been diagnosed with high blood pressure. If caught early, hypertension can be reduced by eating a healthier diet, getting regular exercise or taking medicine. "We encourage people to come in and talk to us about it," Waitley said. "We'll talk about a healthy diet and exercise. It all has to do with a healthy lifestyle. That's our goal." Heredity, obesity, smoking and taking birth-control pills also may contribute to hypertension, which can result in more serious health problems. "Often there aren't any symptoms," Schnitker said. "If it goes untreated, over time it could damage your heart and blood vessels, or it could even cause a stroke." Blood pressure should be checked every year, Schnitker said. Watkins offers free blood-pressure screenings year-round at the center and will be taking its services to other campus locations. "We'll be visiting the different living halls, the Union, the Health Fair in October and in the spring, we will be at Wescoe Beach," Waitley said. The health department offers free screenings as well and schedules monthly checks at locations Blood pressure High blood pressure, or hypertension, can be caused by smoking, bad eating habits, stress, obesity, heredity or taking birth control About 12 percent of females and 7 percent of males ages 18-24 have been diagnosed with high blood pressure. High blood pressure can be reduced by healthy eating, regular exercise and low stress. - Watkins offers free screenings. Call 864-9570 for more information. Lawrence-Douglas County Health Department also offers free blood pressure checks. Call 843-0721 for more information. throughout the county. It will be screening close to campus in September. The location has not been determined. Hollywood Theaters BEFORE 6 P.M. ADULTS $3.75 SENIORS $3.50 HEARING IMPaired SOUTHWIND12 3413 JOWA 812-0860 1 How To Be A Player **S** 2.20 4.50, 7.20 Daily 9.35 2 Out To Sea **P*13** 2.10 4.40, 7.10 Daily 9.35 3 187 **T** 2.10 4.35, 7.10 Daily 9.35 4 Nothing to Lose **B** 2.00 4.30, 7.00 Daily 9.35 5 Good Burger **P** 2.15 4.45, 7.15 Daily 9.20 1 Contact PC96 2 Picture Perfect PC13 3 Dream with the Fishes 8 4 Event Horizon "DTS" 9 5 Air Force One "DTS" 10 6 G.I. Jane "Dolly" 10 7 Mimiic "$ODS" 10 8 Money Talks "Dolly" 10 9 Leave it to Beaver "DTS" 10 10 Men in Black PC13 11 Air Bed PC13 12 Steel PC13 Air Force One PC13 Cunning Soon: "Excess Baggage" 8/29 1:50 4:45 7:45 2:25 4:30 7:00 9:30 2:15 4:25 6:30 9:10 2:10 4:15 6:30 9:31 2:35 6:20 9:10 1:50 4:20 7:00 9:55 2:00 4:15 6:40 9:15 2:30 4:30 6:40 9:55 2:95 4:20 7:00 9:05 1:55 4:20 7:15 9:20 2:50 5:00 7:15 9:20 2:20 4:45 7:30 8/29 VARSITY 1015 MASSACHUSETTS 841-5191 711 W.23rd The Malls Shopping Center 865-0777 The Image Works Hours: 9-6 Mon-Sat·9-8 on Thurs On KU Bus Route "You Name It, We Got It!!!!" Kodak 400 ASA 4pk [3-24, 1-12] for $11.95 Photographic Services: - One Hour Processing - Black & White Services Photographic Supplies: - Print from Slides - Largerst selection of cameras in Lawrence!!! - Prints from Prints - Computer files to Slide or Negatives - Darkroom Supplies - Prints from computer files - Costom slide Imaging. - Photo Albums - Scanning to computer files - All School Supplies in Stock Now! - Poster Prints - Video Accesories - Telescopes - Film - Books - Copy Work - Slide Duplicating Expert Staff can help you with any question or problems you may have. EXCLUSIVE APS Film Processing coupon Film Processing C41 Color Print film 35mm, APS, 110 36 exp 3.00 off 24 exp 2.00 off 12exp 1.00 off expires 8/31/97 --coupon Park opens at 10 AM • Gates open at 11 AM Showtime begins 11:30 AM until Dusk • Tickets at all TicketsMaster outlets, SUA Box Office, Granada, and Bottleneck in Lawrence MERCANTILE BANK TICKETS ONLY cash only at 913.545.4545 www.ticketmaster.com Videos Took in Tepeque, Music-4-Lakes, Music-4-Lakes, Live Performance in Wichita Bristolte Records in Manhattan and Vida in Lima online @ticketmaster.com CELLULAR ONE Get more info @ www.pipolineproductions.com TERRAPLANE BICYCLE & DOODS INC. MN.