Section B·Page 6 The University Daily Kansan Wednesday, August 27, 1997 KU TAE KWON DO CLUB Regular practice Mondays and Wednesdays 5:30 to 7:00 p.m. and Fridays 4:30 to 6:30 p.m. Contact: Adam Capron 842-9112 or atc@eagle.cc.ukans.edu or Shawn Boyd at Sboyd6519@aol.com Rock Chalk Revue Advisory Board Applications are available in OAC for the following positions: - Member at large ♦ Advertising Layout (for Program) Business Committee ♥ Program Layout & Design ♥ Promotions Committee - Applications are due by September 5 at 5 p.m. - An informational meeting will be held 'TONIGHT at 7 p.m. in Alderson Auditorium in the Kansas Union - Questions? Call the RCR Office at 864-4033 http://www.ukans.edu~rcr R·E·V·U·E DOMINO'S 841-8002 Offers exp : 9/30/97 832 IOWA ST. NER OF 9TH & IOWA - Any pizza, Any size, Any way you like it $899 - 1 Medium Pizza W/ 2 toppings, 1 order of breadsticks OR $1099 cheesy bread AND 2 20-oz drinks - 2 large 1-topping pizzas $1299 - 5 Large Pizzas w/ 1 topping on each $2499 - CARRY-OUT ONLY * Large pizza with one topping $599 Store hours: Sun-Thrs 4pm-1am Fri & Sat 4pm-2am Join the Student Alumni Association! Be A KU Tradition Keeper! Join one of the most fun, dedicated, friendly groups on campus...the Student Alumni Association! Our first meeting is Wednesday, August 27,1997 at 7 pm at the Adams Alumni Center. Please bring a friend and your calendar. We look forward to seeing you there. ROCK CHALK JAYHAWK! Questions? Call the SAAhotline at 864-9779 or e-mail us at saagurus@falcon.cc.ukans.edu! Golf cashes in on Tiger's roar Interest in game has skyrocketed By Ron Sirak The Associated Press NEW YORK — In the year since he flashed his trademark smile and announced his professional career with a confident "Hello, world," Tiger Woods has unleashed a tidal wave of more than $650 million into the golf world. Ticket sales shot up, TV ratings jumped, interest in the game increased, sales for his main sponsor took off and the spirits of tournament directors soared as they anticipated a spillover boom to events in which Woods does not play. While golf was on a roil even before Woods announced in a faxed statement on Aug. 27, 1996, that he was turning pro, the difference now is that non-golfers are paying attention. The new money brought to golf includes increases in TV contracts and sharp rises in ticket and merchandise sales, as well as Woods' record-setting endorsement deals. This influx of new money conservatively totaled $653.5 million, according to tournament officials, TV and corporate executives and analysts interviewed by The Associated Press. And that is not adding in increases in print and TV advertising, the effect of which will be felt down the road. "He got them into the tent," said CBS Sports vice president for programming Rob Correia, whose network's golf ratings were up 24 percent this year. "Now, he doesn't have to be in contention. He has gotten them to sample the sport and they like what they see." Clearly, Woods' youthful enthusiasm, intelligent charm, immediate success and ethnic background in an overwhelmingly white professional sport helped push golf from the corner of the sports stage into the spotlight. At tournament after tournament this year, it was clear that many spectators were people who not only had never been to a tournament At the PGA Championship this month, a college-age spectator wearing a Columbia University shirt said: "I'm in a pool. Can you tell me the names of four players beside Tiger I should pick?" At Pebble Beach, a spectator asked a reporter "what the 'negative 13' next to Woods' name means." before but also had never been on a golf course. "I don't see it stopping," Correa said. "I don't think your ratings go up 24 percent in one year by getting golfers who in one year watching last year. The increase means people who aren't playing the game are watching." That has long been the main limiting factor to golf audiences. Only those who played the game watched the game. In the United States, there are 25 million golfers, but only about 5 million avid golfers. "Tiger has introduced golf to a new audience," said Dede Patterson, tournament director of the Buick Classic in suburban New York where advance ticket sales were up 35 percent this year because Woods was playing. Woods has taken golf into uncharted monetary areas. "I think that one of the things that was unique with Tiger, while he was long in coming, it was very fast in terms of what happened," said Alastair Johnston, head of the golf division at International Management Group, Woods' agents. "Just the thought of Tiger boosts ticket sales." Patterson said. "Spectators, media, sponsors were so fascinated with him," Johnston said. "Even with Palmer and Nicklaus, it was an evolutionary thing." In 12 months as a pro, Woods has won more than $2.91 million worldwide and his $2.71 million on the PGA Tour is already in the top 90 on the career money list. He's made an another $1.2 million in appearance fees for events from Thailand and Australia to Pennsylvania, with Japan next in November. A series of five-year endorsement deals with Nike, Titleist, American Express and Rolex are worth $95.2 million, according to various sources contacted by the AP. A part ownership situation with The Official All-Star Cafe makes Woods easily the $100 million man. He also has financial ties to Golf Digest and Sportsline, and a $2.2 million book deal with Warner Books. Ticket sales this year at tournaments in which Woods played were up as much as 35 percent, according to tournament directors, and concession and souvenir sales increased as much as 28 percent. Woods: Has increased golf's popularity Based on an average ticket price of $22.50, an average concession expenditure of $9 per person and a $15 souvenir purchase, Woods conservatively has had a $1.13 million effect on the 10 tournaments he impacted the most. Six of his events — the four major championships, the Players Championship and Phoenix — already were at or near capacity and not affected significantly. "It's hard to attribute all of it to Tiger—golf is on an upswing way and he did play with Kevin Coster—but he did contribute to that." And then there was television. Russo, who is also chairman of the television committee and a member of the board of directors for the PGA Tour Tournament Association — an organization of tournament directors — said: "All the tournaments that had Tiger in them were up anywhere from 18 to 30 percent." Last year, 19.4 million homes watched the final round of the four major championships. This year, the figure was 30.3 million — a 56 percent increase. And Woods was on the Sunday leaderboard only in the Masters, supporting Correna's theory that he has created new fans who watch even when he is not in contention. Weekend television ratings for all golf — PGA Tour, Senior Tour and LPGA — were up 16.6 percent this year through the week of the PGA Championship, showing the broad overall impact Woods has had. "For advertisers, they have to look at a lot of those new people as potential customers," said CBS' Correa. "It means a lot of happy advertisers." "Getting people to sample the product is what promotion does," he said. "Getting people to stay is what the quality of the product does." While the increasing popularity of golf would no doubt have meant an increase in rights fees anyway, Woods' spectacular Masters performance put the tour in a great bargaining position. The final deal was worth $650 million, about $325 million more than the deal that expires after next season. A mere month after Woods won the Masters in record fashion and drew nearly 40 million viewers for the final round, the PGA Tour had the good fortune of negotiating a new four-year TV deal that starts in 1999. PGA Tour commissioner Tim Finchem said that as a result of the increased TV revenue, the average tournament purse of $1.7 million this year will be "north of $3 million" in the year 2000 and average $3.5 million by the time the agreements expire at the end of 2002. That would put the total prize money at $158.5 million in 2002, compared with $75.2 million this year. The PGA also took advantage of the climate to extend its deal with CBS to televise the PGA Championship through 2005 for $36.4 million, more than doubling the annual payment of the previous deal. As staggering as Woods' endorsement deals are, it oks as his backers got a bargain. "I think when you consider Nike and Titleist, who are the only ones who have been associated with Tiger for the full year. I think they are delighted with the exposure and the profile," IMG's Johnston said. "Tiger has delivered on and off the course as well. They are in a fortune position. I think he has got the personality, commitment and the dedication for the long run." Nike, whose golf division was a mere afterthought until it signed Woods to a five-year, $40 million deal, gained the most. Sales of its apparel increased 100 percent to $120 million in the fiscal year that ended May 31. The Associated Press Hingis advances against pregnant opponent NEW YORK — Cruel or not, Martina Hingis couldn't resist flicking drop shots against her pregnant fee. Hingis didn't get to be No.1 by extending sympathy toward other players, so it was not surprising yesterday at the U.S. Open to see her pull out all her tricks against a 15-week pregnant Tami Jones in a 60-61 rout. "When I read she was pregnant, I said, 'Well, OK, I'm going to face two opponents at one time.' Hingis said with a laugh. "It was weird playing someone who is pregnant. It's different. water as she could hold. "I only did two or three (drop shots)," she said. "I wasn't really sure if I wanted to do more. But she got some of them." Jones — formerly Whitlinger- Jones — had a little more roundness to her belly, was slower than usual and more out of breath. Her doctor told her it was safe to play as long as she drank lots of fluids to avoid dehydration, and on a warm, muggy day at the Open, Jones guzzled as much "It was quite an experience," said Jones, who lost the first set in 16 minutes. "It was a bit intimidating concerning my condition, but my husband thought what a great way to go out, playing in the new Arthur Ashe Stadium, playing Martina Hingis. It's a good story for our child." The 42-minute match was the last in singles for the 28-year-old Jones, who will play once more in doubles in her home state of Wisconsin before concentrating on motherhood and settling down in Cincinnati. With her whole family in the stands, Jones went out with the idea of simply enjoying her last match, no matter the score. "I kind of look at this as the end of this chapter in my life, and on to the next," Jones said. "I've been looking forward to having a family, so I see this as a nice way to probably end my career." "I kind of joked with the baby and said, 'This is our debut,' and talked about how exciting it would be," Jones said. "It's definitely something to remember." It was a day to forget for one of the former stars of the women's tour, Jennifer Capriati, who fell 6-1, 6-2 to No. 7 Conchita Martinez. As in so many other matches in her attempted comeback, Capriati lacked control and quickness as she sprayed 45 unforced errors — nearly twice as many as Martinez. Capriati spoke again about her need to find a new coach in order to refine her game. "I've just been waiting for the right person, someone I feel comfortable with," she said. "That person hasn't come along yet." In other women's matches, No. 3 Jana Novotna, No. 4 Iva Majoli, No. 5 Amanda Coetzer, No. 9 Mary Pierce and No. 12 Mary Joe Fernandez all won in straight sets. Aubrie Rippner, a 17-year-old Californian making her pro debut, beat Natalia Medvedeva 6.2-6.2. Most of the top men's players in action, including No.2 Michael Chang, No.3 Yevgeny Kafelnikov, and former Wimbledon champion Richard Krajicek, also advanced in straight sets, Arnaud Boechsch of Sixth-seeded Alex Corretja 0, Spain, who nearly knocked off Pete Sampras in a magnificent four-hour quarterfinal match last year in the old stadium, needed four sets to beat Marc Rosset. "The first memories of the (Sampras match) was when I went to practice this morning," Corretja said. "I tried to practice on that court because it's so much different than the other ones. I remember match point, just when I fell down at the end of the match. It was kind of a tough situation. But it was funny. One year later, my tennis just improved a lot, so I have to go farther." France beat No. 16 Albert Costa of Spain in straight sets. Corretja said that after he lost that match most people thought he would never get another chance to prove himself as a top player. "But I just turned it to the other face and said, 'OK, if I could stay here four hours playing with him at this level, why can I not be a good player?' " he said. "That helped me to see that my game was improving a lot, even on hardcourt." Pom-Pon Clinic: Tues., Sept. 2 @ 6:30 pm Tryouts: Wed., Sept. 3 @ 6:30 pm All activities at Allen Field House Cost $5 Cheerleading Clinic: Tues., Sept. 2 @ 6:30 pm Tryouts: Wed., Sept. 3 @ 6:30 pm All activities at Anschutz Sportz Pavilion Pick Up Times: Last Name A-I * Monday, Aug. 25th * Allen Fieldhouse * 9 am - 4 pm J-Q * Tuesday, Aug. 26 $ ^{th} $ * Allen Fieldhouse * 9 am - 4 pm R-Z * Wednesday, Aug. 27 $ ^{th} $ * Allen Fieldhouse * 9 am - 4 pm All Students * Game Day * Thursday, Aug. 28th 9 am - 12 pm * Allen Fieldhouse After 3 pm * Gate 20 Ticket Window at Memorial Stadium BRING YOUR KUID