10
Thursday, November 4, 1976
University Daily Kansan
University Relations a 'know-it-all'
By RICK THAEMERT
Staff Writer
There's a know-it-all on campus. It's the Office of University Relations, and as a public relations agency for the University of Kentucky, I know all about KU and report that information.
University Relations is responsible for churning out almost all KU publications: University catalogues, athletic and fine arts programs, departmental brochures, parent events, campus calendars, calendar of events, press releases and radio and television broadcasts.
Larry Krupp, director of the division of information, said recently that his division was responsible for any information used in those publications. Consequently, it has to be an all-knowing, up-to-date clearing house for KU facts, he said.
**IF PEOPLE from time to Newsweek**
*want to know something about KU, they call us*
*and they call me*
"The division of information runs just like a newspaper newsroom."
He said his division used a modified news-beat system that relied on contacts, such as deans and heads or departments, for its information.
Because University Relations employs only 18 full-time workers and 12 part-time students, Knapp said, it's difficult to cover all university events. For that reason, the information relies on other sources to submit news whenever possible, Knapp said.
"IT'S A TWO-WAY street," Uml Collier, director of University Relations, said. "We rely on others to communicate news to us, and we, in turn, communicate that news to them."
He also said that the office occasionally bought photographs and drawings from other artists.
Marla Gleason, writer in the information division, said, "We ask people to submit information to us 10 days in advance when the information is available."
Collier said his office offered clients anything from advice on public relations problems to complete work on public relations programs.
A COMPLETE job would include concept, news-gathering, copy, artwork, layout, production and distribution. The only cost, however, is for the materials. He said.
B. J. Leiker, information office manager, said the amount of materials used
She said envelopes posed a particular problem because they had to be hand-stuffed. Most folding and stuffing machines can't handle six to eight pages, the average size of University Relations press releases, she said.
"THAT'S ONE flew, because when we're running late we have to call in the whole University Relations staff, from all corners of campus," said Mrs. Ussold and stuff envelopes," Lecker said.
She said, however, that the production division, with only three part-time students, managed to work rapidly and stay on schedule.
This year, University Relations was allotted $85,000 by the University. Leiker said that $14,000 of the budget went for postage and $1,500 went for envelopes.
was staggering. She said their Xerox machine ran at least five hours out of each eight-hour day, using 12-15 reams of paper a week.
"They type, reproduce, fold and stuff envelopes," she said. "It's incredible how fast they are. They have it down to a fine science.
"It's only because we've got the mailing lists down to a fine art that we are able to do it."
Plants can survive winter with a little extra attention
The art of growing house plants isn't restricted to the warm weather months. Any plant may be kept healthy in it, although extra care may be necessary.
Ferns are among the plants that require high humidity not present in dry, heated
Jim Freeman, manager of the Garden Center, 15th and New York streets, said recently that plants should be moved away from extreme temperatures around heating ducts and frequently opened doors. Plants should be set back at least one foot from single-pane windows, which become too cold, Freeman said.
"Misting a plant once a day is almost like planting a flower," the woman said. "Several times it is better."
The best way to provide adequate humidity in winter is to put plants in a humidity tray, he said. A saucer or pie tin with a layer of crushed rock in the bottom, covered with water also will work, he added.
Light direction and intensity varies with
Dykes, Shankel to talk at forum
Students will have a chance to talk with up KU administrators tomorrow as part of the workshop.
Chancellor Archie Dykes and Del Shankel, executive vice chancellor, will meet with students in an open discussion about the role of education at Meadowlark rooms of the Kansas Union.
Dykes said yesterday that the event would give students a chance to express their opinions.
Shankel said that there were talks between students and administrators twice a semester, but that this was the first of the talks without a set format.
the season. In the winter, plants that
night should be placed near a
south window.
Motzie Gilland of Gardenland, Inc., 91-91, W.23rd St., said that although plants needed frequent misting in the winter, they need water and food isn't necessary in the winter, she said.
"Winter is the resting period for most plants, when they build up bads for the spring. Gilhann said "Plant owners don't grow until winter." Plants show little or no growth in the winter."
ALTHOUGH THE jobs are mechanical,
there can't be any mistakes or backtracks.
"Typographical errors are the most time consuming to correct when we pressed for time," she said, "but they're the one thing we have to make time for."
The hard work pays off, though. According to a survey of all Big Eight universities by Mary Am Beahon, editor of the Oread, a newspaper for KU employees, KU's public relations department is among the best.
Beahon conducted the survey for her master's thesis. She found that the division of information was especially competent because all the writers on the staff were experienced. She also said that only KU and one other Big Eight university had a copy
editor to insure accuracy of the information sent out.
★ BE A PART OF IT ALL ★
GLEASON ASD the division subscribed to a state and national newspaper-clipping service, which allowed it to see how the KU staff responded. He also said the division kept in touch with newspapers and radio stations to find out what kind of press releases they liked to use.
The Student Senate has a new program called Statewide Activities
We need volunteers to do the following things:
Because of that communication, the features and press releases from KU are of exceptional quality and are interesting, Beahon said.
"It doesn't do any good to send a news release if no one reads it," she said.
1. Lead campus tours for visitors
2. Talk with high school students while home for vacation
She said many of the press releases were about KU people and are sent to the media.
3. House visitors overnight
4. Assist the Admissions Department in their efforts
If you are willing to help, come by the Student Senate Office for an application.
We could really use your help — Thanks!
KU DOES, by far, the best job of
pursuing all of big Eight universities,
"
An Evening Of The Best BLUEGRASS RED WHITE & BLUE (grass)
★ Partially funded by Student Activity Fee ★
Collier said he hoped that programs like hometowning would increase enrollment.
- This man makes more music with the autohrp than you can imagine. — The Washington Times
Knapp said the public relations $p_{m,n}$ were so effective that it had been in the past.
- Voted most promising vocal group--Record World
- The distinctive style of this group makes them very saleable to both Bluegrass devotees and to the college set—Billboard
- Voted 3rd best vocal group in the nation.-Cashbox
BRYAN BOWERS
- The band's instrumentation is almost uniform first-rate.
  - Zoo-World - The Music Magazine
- A more than interesting, and very unique performer.
  —The Village Voice
- Smash hit at Cambridge, England Festival in 1975 and 1976!
- Most popular performer at the Walnut Valley Spring Thing Festival - May 1973.
Available at Norwegian Wood
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842-3602
Tickets
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"A lot of the bad impressions people gained about KU during the late '60s were because there wasn't an adequate press relations operation," he said.
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