14
Friday, September 10, 1976
University Daily Kansan
'I found it' slogan promotes Christ
By BETH SPRINGGATE
Staff Writer
"What did you find?" was a question often answered by participants in a campanella.
Bumper stickers, booklets, buttons, and radio and television commercials that promote the campaign to make people aware of Jesus Christ, said Riley Potete, coordinator of the
"I found it," he said, "means that I found new life in Jesus Christ."
The campaign started the first week of May with a "teaser week" designed to raise curiosity about "I found it" to anyone who wanted to know.
AND MANY PEOPLE were curious about "I found it," Chuck Thomas, director of the Campus Crusade for Christ, said. As he was driving on a freeway in California this summer, someone yelled from a passing car. "Hev, what'd ya find?"
"I found it" originated in Atlanta, Ga., in fall 1975. Pooted said.
The Lawrence campaign was a part of a nationwide campaign that involved 200 major cities. Potette said the Lawrence campaign could have been because it got a late start.
"We didn't have a really well-organized campaign because of the tine element," he wrote. "It was just a personal affair."
THOMAS SAID that Campus Crusade for Christ had training sessions to teach people the values of Jesus.
"I suppose anyone could get a bumper
"In Dallas, one business bought an entire hour of television time that took The Wheel of Time."
sticker or a button," Thomas said, "except if someone came up to you and wanted to know what it was that you'd found, it'd be nice if you could tell him."
the advertising campaign in New York
for $2.5 million. In Kansas City KC $0,000 was
The nationwide campaign was funded mainly by individual donations, although some donors gave more.
"The campaign isn't actively running now as it was in Mav." Potete said.
A STATEWIDE campaign is planned for the bill he said, but he couldn't reveal details about it.
Poelet said he had found wide acceptance of the "I found it" idea, but that he was aware of some people in a Kansas City school district displaying "I lost it" burner stickers.
He said, "I'm concerned for that individual who has lost it. I hope I never lose."
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