-
THE STUDENT VOICE SINCE 1904
Kansan debuts new weekly sports magazine: The Wave
jleverett@kansan.com
BY JUSTIN LEVERETT
The University Daily Kansan will introduce a new sports magazine tomorrow called The Wave in anticipation of Saturday's football game against Northern Colorado. The magazine, which will come out every Friday school is in session, features sports columns, statistics and predictions and will wrap around Friday's edition of The Kansan.
The Wave gets its name from the Jayhawk tradition of waving the wheat any time the team scores.
Scott Toland, Iola senior in journalism and political science, will serve as lead editor for The Wave. He said that the success of the football team during the last two seasons makes now a perfect time to produce the magazine.
"There've never been a better time for KU football, so this is a great
time to get The Wave going," he said.
photos taken at Jayhawk sports games by e-mail to thewave@kansan.com. These photos can be published in the next week's edition of The Wave.
Toland said that one section of the magazine, called Kick the Kansan, invites students to submit predictions of which teams will win in upcoming weeks. If their predictions are more accurate than those of Toland and other Kansan sports editors, they will win prizes.
"Basically this section is as much football coverage as you could possibly want. Sports are so big here, it just makes sense," she said.
Brenna Hawley, Salina senior and editor-in-chief of The Kansan, said The Wave came about after discussions between herself, Jon Schlitt, sales and marketing adviser, and Malcolm Gibson, faculty news adviser.
Last year's one-page Game Day section, which rated top players of each team and listed the layhawks advantages and disadvantages in every major sports game, now occupies two inside pages of The Wave.
The magazine also features columns from other Big 12 student newspapers.
Fans are also invited to submit
Here's how:
NEVER WAVED THE
WHEAT BEFORE?
1. Stand up on the bleachers
2. Start swaying back and forth
3. Wave your arms above your head!
4. Voila! You've got a stadium of blue waving the wheat
Students wave the wheat at a football game. The Wave's name is taken from this tradition.
File photo by Weston White/KANSAN
Hawley said she has been in conversations with schools such as Texas, Kansas State and Oklahoma State.
http://www.viewbook.ku.edu/
student-life.pdf
Fabian Conde, promotions manager for The Kansan, said The Wave was an innovation meant to
help the newspaper cater to both student and alumni Jayhawk sports fans.
"It's just something for the students to look forward to, and for us to give back to the students," he said.
The Wave will be a regular section this year, appearing every Friday school is in session. The magazine will also be given out for free on Saturday at the Gateway to Gameday event in the Kansas
Union. The event will have stands for advertisers and local businesses, and lasts from 3 p.m. until kickoff at 6 p.m.
- Edited by Anna Kathagnarath
CAMPUS
'Fan Cans' causing controversy
University worried promo encourages underage drinking
Anheuser-Busch launched a new promotion that uses team colors on Bud Light cans. Jim Marchiony, associate athletics director, said the University is upset by the idea because it doesn't want students thinking it is University sponsored.
It's game week, and Anheuser-Busch's red and blue Bud Light "fan cans" have arrived in some Lawrence liquor stores. According to Jim Marchiony, associate athletics director, University administrators have asked the brewer to pull the promotion, but said
BY JESSE RANGEL
jrangel@kansan.com
The beer cans, launched last month in the school colors of several campuses nationwide, might give some the impression that the University endorses underage drinking, Jack Martin, deputy director of communications, said.
"We have undertaken a number of steps to reduce excessive and underage drinking on campus," Martin said. "We just want to make it clear that this is not a University endorsed promotion that Anheuser-Busch is undertaking."
Martin worked with the athletics department in drafting a letter to Anheuser-Busch three
copyright infringement isn't their top concern.
Marchiony said the department became aware of the promotion through the Collegiate Licensing Company, which handles the University's trademark.
"This is not a trademark infringement case," Marchiony said. "Just because they use colors of particular schools does not mean there is trademark infringement. But the concern is that using the colors can confuse consumers into thinking that the school was
weeks ago asking them to pull the fan cans from distribution in Lawrence.
But Marchiony said the number one concern was the appeal to underage drinkers.
"In marketing, that's one of the things, colors really pull people away." Fankhauser said. "But I think they should be concerned if it's going to encourage drinking, and not concerned about if it's our trademark or not."
Katie Fankhauser, Topeka freshman, said administrators might have a legitimate concern.
part of this promotion."
"Several dozen schools, at last count, had requested that Anheuser-Busch not have this promotion in their community," Martin said. "We are hopeful that they would do the same here and discontinue the promotion in Lawrence."
Marchiony said the department had not received a response from Anheuser-Busch.
Ali McGee, Overland Park sophomore, said she thought underage drinkers were going to do drink anyway, regardless of can marketing.
going to go drink now," she said.
Martin said he was under the impression that Anheuser-Busch would pull the promotion in college towns if the community complained.
- Edited by Alicia Banister
Deal with athletics provides millions
The money would be generated by a proposed seating expansion on the east side of Memorial Stadium. However, the proposed plan would have to be approved by the Kansas Board of Regents at its Sept. 15 and
BY LAUREN HENDRICK
lhendrick@kansan.com
Chancellor Bernadette Gray-Little announced yesterday that she and Athletics Director Lew Perkins have teamed together to raise $40 million for academic programs at the University of Kansas.
16 meetings. If approved, revenue from the additional seating would be directed towards academic programs for the University.
Gray-Little
The proposed seating expansion, called The Gridiron Club, housed at the stadium would seat about 3,000 fans according to a University press release.
Perkins
It said the revenue from seat sales would finance the project's $34 million construction expenses and provide $40 million to academic programs. But seat pricing and additional details about the club will be announced at a later date.
The press release also said that the design would complement the west side scholarship suites. Overall, it would also enhance the appearance of the stadium from the east neighborhood.
"This development, assuming that it is going to be successful
index
SEE ATHLETICS ON PAGE 3A
Classifieds...4A
Crossword...6A
Horoscopes. 6A
Opinion...7A
Sports...1B
Sudoku...6A
All contents, unless stated otherwise, © 2009 The University Daily Kansan
ASSOCIATED PRESS
Week-long L.A. fire still burning
weather
Thousands of acres and more than 60 houses have been destroyed by flames. FIRE | 4A
TODAY
FRIDAY
72 59 T-storms
70 58 Scattered T-storms
SATURDAY
>
I
74 59 Scattered T-storms