Formals Inaugurate KU Christmas Scene Patgohize your Kansas Advertisers
Christmas themes for this weekend's formal dances vary from "Strawberries and Roses." to "Crystal Palace" to "Let it Snow."
Topiary trees of red net and
Renown-
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technology it cannot indefinitely survive in a competitive free economy."
The first requisite to a long life in the newspaper field is a sound economic and technological base. Catledge said.
"It can be conservatively predicted that unless newspapers . . . can intelligently and swiftly resolve the conflicts which are holding off the introduction into general newspaper use of the brilliant achievements of modern automation."
"Our present fat can well turn out to be a deadly collection of cholesterol. It is much easier to describe this technological ailment than to grasp it. Eut grasp it we must and grasp it swiftly."
TO DO THIS, he said, newspapers must settle the conflicts which bar the installation of modern automation, else the newspaper would decline in importance.
The most important single factor among these changes is the "knowledge explosion," he said.
"THE KNOWLEDGE explosion is often mentioned in newspapers, but I'm afraid few editors understand how it may be affecting them and their product. Let us take one startling aspect of this revolutionary change. If we add up all the scientists, scholars and research assistants who have lived since the dawn of man's knowledge we discover that 90 per cent of those individuals are alive and working today. This means that man's total knowledge can be expected to double and redouble within the next decade."
To meet this problem of a more sophisticated audience the newspapers must seek out specialists in the various fields to present their information, be said. The editorial function should be used more and ways of capturing the young readers are needed, Catledge said.
"THE AGE LEVEL of the population is falling rapidly under the impact of the birth rate. Within a few years it is likely that almost half the population will be under the age of 25. Newspepers if they are to stay with it, must meet the needs of the young audience."
Catledge, however, does not advocate a complete break with the past.
"I wouldn't say, and would challenge anyone else who said it, that everything we are doing now and have done over the years is wrong. In the words of one of our beer commercials in New York, 'we must be doing something right.' But one of the right things we've done in the past, even if we've done it slowly, was to meet new days with new ways."
ARE NEWSPAPERS FAT?
"Yes! Thank God we are fat. This means to me that American newspapers as a group or as an industry possess the economic resources to meet fully the demands this new era places upon them."
Are newspapers fuzzy?
CATLEDGE CLOSED HIS speech with a challenge to newspapers.
"Yes! That means to me that we understand we must, and are looking for the means to meet the changing nature of our mission."
"Let's learn to combine our intelligence and experience with the new techniques and the new tools available to us—to portray and explain for our day and for posterity a society that's literally busting out all over. That is, to my mind, the specific challenge to the American newspaper. Fat and fuzzy as we may be we should face it with determination and joy."
cloth strawberries and roses will accent the dance to be held at Grace Pearson hall.
"TENTATIVE PLANS also call for a gold Christmas tree decorated with red Christmas ornaments." Bone Curtight Louisburg, Kan., senior and social chairman of the hall, said.
Eric and the Norsemen will provide music for the holiday dance, which will be held at the hall from 9 p.m. to midnight.
Guard Armory will be transformed into a winter wonderland, for this formal which begins at 9 on Saturday evening.
Co-sponsors of the "Crystal Palace" formal are McCollum and Ellsworth Residence Halls.
INWORN RESOURCES TRANS:
THE LAWRENCE NATIONAL
Slated to provide music for this affair is the Blue Velvets dance band.
"LET IT SNOW" is the theme chosen for the Christmas formal of the Alpha Omicron Pi sorority.
Ellsworth Hall will hold an open house preceding the holiday dance from 8:15 to 9:15 p.m.
eling to Topeka's Ramada Inn for this dance Saturday from 3 p.m. to midnight.
However, sorority members really hope it doesn't snow, as they and their dates will be trav-
A snow scene of mountains and evergreens will provide a back-ground for an old-fashioned sleigh.
Santa is expected to arrive at 10 o'clock to bring Christmas stockings for the sorority members' dates.
Daily Kansan
Friday. December 3, 1965
7
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