Section B · Page 6
The University Daily Kansan
Wednesday. September 23,1998
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Anheuser-Busch picks rookie
Dale Earnhardt Jr. signs six-year deal with beer maker
The Associated Press
MOORESVILLE, N.C. — One year ago, Dale Earnhardt Jr. was trying to raise enough money to race each week in NASCAR's bush leagues. Now he has what is being hailed as the biggest sponsorship deal in Winston Cup history.
Earnhardt and Anheuser-Busch Inc. announced an agreement Monday for the driver to carry the Budweiser colors on his Winston Cup cars beginning next year and lasting through the 2004 season. According to several sources in the sport, the total value of the package makes it worth more than $10 million per year.
"We're sitting on a 22-year-old keg of dynamite," said Don Hawk, president of Dale Earnhardt Inc., and the man who negotiated the deal.
Hawk's assessment apparently is shared by corporate America. Hawk said Anheuser-Busch is one of five major U.S. companies negotiating to become the primary Winston Cup sponsor of Earnhardt, who has yet to run an event on stock car racing's premier circuit.
Earnhardt appears a little overwhelmed by all of the financial interest in someone who last year was running late model stocks Friday and Saturday nights for relatively paltry purses at small tracks in the Carolinas.
"Yeah, and we couldn't even raise 20 grand to run." he said, shaking his head.
But Earnhardt's struggling days are finished, thanks to a rookie season on NASCAR's Grand National circuit that has established him as the hottest new driver in stock car racing.
When officials at DEI decided to put Earnhardt in a Grand National car for 1998, the goal was for him to develop into a top-five driver by the end of the year. A real bonus, they thought, would be to win a race.
"He went a little further than we thought," Hawk said.
Earnhardt began the season by flipping his car on its roof at Daytona, with within two months he had won his first race and climbed into the points lead. He has won five more times, building his lead to 97 points heading into the final five races of the year. Earnhardt also leads the series in poles, laps led and money won.
By displaying the special talent exhibited for many years by his father, seven-time
Winston Cup champion
Dale Earnhardt, the younger
Earnhardt has
emerged as one of the sport's stars in waiting. Evidence of his status came Monday when the list of attendees at the sponsorship announcement included officials from NASCAR and series sponsor R.J. Reynolds Tobacco Co., two groups that rarely are represented at such affairs.
The event was held in the main lobby of DEI's 108,000-square-foot racing complex. Earnhardt and August A. Busch IV were escorted into the building by one of Anheuser-Busch's trademark eight-horse hitches of Clivedales.
Busch climbed down, looked at the several hundred people gathered in the lobby and broke into a wide smile.
Earnhardt plans to compete in five Winston Cup events next year while running a second full season on the Grand National circuit. He plans to move to Winston Cup racing full time in 2000.
"God bless NASCAR," he said. "Anheuser-Busch has found a partner who shares our passion for excellence."
"We're not bothered in the least bit by Dale's lack of Winston Cup experience," Busch said. "This is an exciting day for us. This relationship is really priceless."
Former Royals pitcher admitted to K.C. hospital
The Associated Press
KANSA'S CITY, Mo. — Royals Hall of Fame pitcher Dan Quisenberry was admitted to a local hospital yesterday morning, where he is resting comfortably, a Royals spokesman said.
Quisenberry, 45, underwent surgery in January and June to remove grade IV tumors from his brain. Grade IV is the most severe tumor type.
It was not immediately released why he was admitted.
Quisenberry's family asked the public not send cards or flowers but said they would appreciate pravers and thoughts.
Quisenberry was formally inducted into the Royals Hall of Fame in an on-field ceremony May 30.
The three-time All-Star, who used an unorthodox submarine pitching style, recorded 238 saves with the Royals from 1979 to 1988 and was 2-2 with one save in two World Series'. He still holds a share of the team's single-season save record with 45 in 1983.
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