Section B·Page 6
The University Daily Kansan
Wednesday, September 9, 1998
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Commentary
Manchester United sells more merchandise than any sports franchise in the world, save the Chicago Bulls. Furthermore, they have a huge built-in television base, namely their millions of fans in Asia, plus their millions of fans in England who can't get tickets to their games.
Murdock is the world's largest media magnate, and he is expanding his sports empire to the richest plum of them all, having decided that his purchase of the Dodgers a few months ago wasn't enough.
In what same would say is a match made in heaven (or at least in hell), Fox/News Corporation owner Rupert Murdoch has made a $300 million bid to buy Manchester United, the richest soccer club on Earth.
Another week passes and more news that soccer is becoming increasingly intertwined with television.
Soccer, TV relationship grows
I say that they deserve Murdoch, because for years they have cultivated a commercial, made-for-TV approach. This week, they are even kicking off their TV station, MUTV, which eventually will available via satellite all around the world ... on Murdoch's satellites.
What makes this situation especially troubling is that Murdoch's
I hope that their fans realize that the day will come when they have to pay for their Faustian bargain and that Murdoch will take them for all they are worth in the long run. May the soccer gods have
BSkyB (British Sky Broadcasting) already has English Premier League broadcasting rights.
mercy on their souls.
Sam
Pierron
There is some happier news on this side of the Atlantic: The Wizards won 5-1 Saturday night, improving their chances at a playoff spot. Midfielder Preki put on a
remarkable show, scoring a hat trick and adding two assists.
The team has only one regular season game remaining, and that Sept. 19 game could decide whether the team makes the playoffs.
If you've never been to a game,
this will be a good one to attend.
This will be a good opportunity.
Now, on to some more analyses in brief of major soccer competitions for this season.
Serie A (Italy): Defending cham-
will be midfield power and organization that wins the day, and Juventus will raise the Scudetto (the award given to the Italian champion) once again.
pion Juventus (Turin) face some formidable challengers. Lazio (Rome) has spent huge amounts of money in the off-season, including the purchase of striker Marcelo Salas of Chile and Italy's top scorer at the World Cup, Christian Vieri.
The Salas-Vierti partnership, with Croatian Alen Bokic running behind the front two, will make for perhaps the most potent attacking combo in the world, one that can only be rivaled by fellow challenger to the Serie A throne Internazionale (Milan).
Bundesliga (Germany): The German championship saw something truly remarkable last year. Kaiserslautern rose from the dreeck of the Zueite Bundesliga (second division) to the dizzying heights of Bundesliga champion in the space of one season — a feat that had not been accomplished in a major European league for years.
However, I do not believe that it will be able to hold onto the title. Bayern Munich, runner-up last year, has strengthened even further, a feat thought nearly impossible. To its efficient machine, it added the artistic play of midfielder Stefan Effenberg, the type of player who can change a game with one touch of the ball.
Inter has the enviable problem of working 1996 & 1997 FIFA World Player of the Year Ronaldo, Chilean star Ivan Zamorano, French supporting forward Youri Djorkejaff and off-season acquisition Roberto Baggio, perhaps the greatest Italian attacking player of the past 20 years, into their lineup.
Neither Kaiserslautern nor 1997 European champion Borussia Dortmund will be able to hold off the Bayern colossus this time around.
next time: Soccer and Lawrence television, European competitions and a preview of the Wizards' final home game.
Can an four We shall see
Once-great AC Milan has continued its shopping spree; the main purchase of the summer was German striker Oliver Bierhoff, a gentleman, a hard worker and definitely a threat in the air. However, it won't be enough.
The midfield that once powered the team to several European championships is now toothless and disorganized. In the end, it
Pierron is an Olathe senior in political science.
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