UNIVERSITY DAILY KANSAN
Wednesday, October 2, 1996
7A
Program markets communication
Journalism class helps professionals in working world
By Stephanie Fite
Kansan staff writer
In the real world, communication is a two-way street.
That is why the Strategic Marketing Communications, a graduate journalism study program at the KU Regents Center, was created.
The program, designed to help journalists manage and managers to communicate, will begin in the spring with more than 150 applicants and only 22 spaces available.
Tim Bengtson, associate profes
sor of journalism and one of the creators of the graduate program, said the program was initiated from an overwhelming amount of feedback from students, companies and leading institutions.
"This will be a program students will not only be able to enjoy but also apply to the working world," Bengtson said.
The 36-hour course study at the Regents Center is catered to professionals who interact with marketers in the workplace. The program will emphasize research, marketing ethics, creative problem-solving and entrepreneurships. The advanced curriculum will require professional experience.
Linda Miller is the director of the program at the Regents Center. A former graduate engineering lecturer and professional marketer at Dupont and Macy's, Miller said
the program would make use of the teaching and communication experience she gained on the job.
Linda Miller
"In the business world, when you have a company you have to sell a product. You must be able to communicate that to others," Miller said. "People in the journalism school make it their business to communicate. Although people in the business world communicate, they do not communicate in the same way."
All courses will be offered at the Regents Center and were designed to accommodate working professionals. The program
takes more than seven semesters to complete.
"This is a program designed for those who are actively working," Miller said. "The Lawrence campus is a curriculum designed for full-time students. This program is not for full-time students."
In the journalism, broadcast and advertising world, there are two types of people, Miller said. Some are tactical people who are good at writing and creating. Others are strategic and wish to manage.
"What this course study is designed to do is provide the tools for someone who is lacking strategic skills and would like to have a background in marketing," Miller said. "This course study will work to enhance that knowledge and enable professionals to work together, through communication, to become more effective."
Nude photos portray the relationship between 'idealistic' and 'realistic'
By Jeff Ruby
Kansan staff writer
Nude art is capable of much more than mere sensuality.
Sky Bergman's exhibit, The Naked and the Nude, which opened in the Art and Design Building gallery Sept. 29, alters the ways people perceive their bodies, art scholars say.
"It awakens people's feelings about the body," said Pok-Chi Lau, professor of photography. "Most magazines, the bibles of the fashion industry, like Seventeen and Cosmopolitan, have become the norm of how we judge a woman's body. When women try to live under these circumstances, they suffer greatly. This photography tried to turn that norm around."
CONTRIBUTED ART
The Naked and the Nude consists of black-and-white photographs of shadowy, nude bodies, some of which are members of Bergman's family. Others are photos of sculptures. Bergman said she juxtaposed the images to force the body to be dealt with in an entirely new set of considerations.
Maria Velasco, assistant professor of art, was integral in bringing Bergman's exhibit to the University of Kansas.
1 began exploring the relationship between photographs of the 'idealized body,' photographs of sculptures at a large scale, and the 'realistic body,' photographs of the female members of my family at a more intimate scale," Bergman said.
Velasco said the exhibit had an edge of mystery to it, because even a trained eye had to look closely to determine which nude images were real people and which were sculptures.
"She's not trying to be controversial," Velasco said of Bergman's nude photographs. "The body is the common denominator for all human beings. The way she sees the body is both human and erotic, but not pornographic."
Mark Van de Walle, an art essayist, praised the realism and desire in Bergman's art.
"Sky Bergman's work is — simply — beautiful," he said. "Its passion is
The Naked and the Nude opened in the Art and Design Building gallery on Sept. 29.
reserved for beauty, for the desire that comes through the eye and goes straight for the heart.
"Sky Bergman finds the places where sculpted bodies are at their most vulnerable, their most human," Van de Walle said. "Fingers reach, lips meet, a baby suckles, and a hand caresses. And in close-up, they all look alive, and you imagine the statues making love in the museum after it closes and the guards have all gone home. It's smart and beautiful, and sexy beyond belief, carrying a potent erotic image."
"She's sharp in conveying what she wants to in dealing with the nude and the naked," he said. "The images are intriguing, in itself. Just one on a wall would hold your attention."
The Naked and the Nude will be on exhibit until Oct. 11.
Graphics student Adam Morehead, Carpentersville, Ill., junior, said that he thought Bergman's art was powerful.
KU vending machines not a dieter's delight
By Cameron Heeg Kansan staff writer
Standing in front of a glass-faced machine with glazed eyes is common for many students at the University of Kansas.
"There is really nothing good to eat in these vending machines," said Carmody Alston, Tulsa, Okla, sophomore. "Everything is so fatty and gross. You could get enough fat in one snack for the whole day."
Alston is one of many students who complain about the high-fat foods in vending machines, said Ann Chapman, dietitian at Watkins Memorial Health Center.
According to a national study released by Vending Times, sales of candy and other high-fat snacks in vending machines has dropped 20 percent since 1974, from 54 percent to 34 percent of total sales.
KU concessions personnel began to realize two years ago that students, faculty and staff wanted healthier snack choices than the typical vending machine provided, said Anne Munsterman, assistant manager of KU Concessions.
"We have noticed and tried to respond to the increase in the popularity of healthier vending snacks," Munsterman said. "More and more, you are going to find fat-free or reduced-fat snacks, and I don't see it stopping any time soon."
"I never really noticed the dots because there aren't enough of them," said Josh McKenna, Overland Park sophomore. "I would eat more if there was more stuff like fat-free Doritos or light Lay's chips."
Last year KU Concessions placed blue dots in campus vending machines to indicate what foods were fat-free or reduced-fat products. The blue dot system is still in place, but some students don't think it is enough.
Most of the about 100 snack vending machines have 45 slots for candy, cookies, mints, gum and chips with only four or five blue-dotted snacks.
Some of the non-fat or low-fat choices in campus vending machines include animal crackers, pretzels, Snack Wells products, Farley's Fruit snacks and Quaker corn cakes.
Munsterman said there were a couple of cold vending machines, such as those in Strong Hall, that sold fruit and sandwiches.
"We are willing to try out almost any new product, but there will always be a demand for the less healthy snacks," Munsterman said.
People who eat vending machine food should look for healthier products like the Snack Wells product line and pretzels because they're baked and not fried, Chapman said.
Units sold since 1995 in vending machines at the University:
Gum and mints: 36,262
Chips:156,448
Chips: 156,448
Candy bars: 470,550
Candy bars: 470,550
Snack crackers:148,285
Total sales, including sales tax: $323,000
Winter and Spring Newly Redecorated Units Air Conditioning & Pool
Wake Up To CEDARWOOD APTS. Now Leasing For
1 Block from KU Bus route Studios
1 & 2 Bedroom Apts.
Duplexes (3 & 4 Bedroom)
Call Pat today 843-1116
2411 Cedarwood Ave.
The Noon Network Women Focusing on the Total You
Monday, 7th Assertiveness and Empowerment Alcove C, Kansas Union, 12-1 pm
Monday, 14th Stress Eliminators Alcove C, Kansas Union, 12-1 pm
Monday, 28th Jump Start Your Dreams International Room, Kansas Union,12-1 pm
Monday, 21st 3pm-6:30pm Selestele Alcove C, Kansas Union, 12-1 pm
Bring your lunch and join us for this exciting new series of topics by women and about women.
Sponsored by the Emily Taylor Women's Resource Center, 115 Strong Hall, University of Kansas. For more information contact Rachel Baum 864-3352.
- An informal way to meet women in the Greek community
- An opportunity to see what sororities have to offer in an informal setting
815 New Hampshire • 841-7286
- A chance to learn more about the Greek community
If interested, please call the Panhellenic office at: 864-4643
Thursdays: Lonnie Ray's Blues Band (Come Rain or Shine)
Fridays: Chris & Steph Sieggen (Acoustic Vocals)
Saturdays: Disco music & dance from 10pm-2am
Audio/Video/Car Stereo/CDs KIEF'S
A/V 913-842-1811 CAR 913-842-1438 CDs 913-842-1544
http://www.idir.net/~kiefsav/
24th & Iowa St., Lawrence, KS 66046
"Hey! Want a lot of pizza for a little dough? Come to my joint for these great deals!"