Cheery School Spirit Greets local, Campus Phone Callers "Beat K-State. May I help you?" KU students and Lawrence residents answer their phones with "Beat K-State" beginning today. The "Beat K-State" campaign is sponsored by the Lawrence Quarterback Club and continues until the Homecoming game with Kansas State University Saturday. Purpose of the campaign, Bob Payne, president of the club said, is to boost the morale of Jayhawks and to keep spirits high for Saturday's contest. THE PROJECT REQUIRES all participating merchants to make at least three phone calls a day to Lawrence and Hill residents. If the person answers the phone with "Beat K-State" instead of the customary "Hello" or "Good Evening, Pki Kappa Theta, may I help you?" he will receive a gift from the local businessman making the call. "The merchant is not limited to making three calls." Payne said. "We just ask him to make at least three." The Jayhawks talked about the club's campaign yesterday afternoon while they watched films of the Oklahoma State game. "WE WANT to beat K-State worse than anybody," Bill Fenton, Kansas City junior said, "because the game is a big rivalry." K-State will consider it a successful season if they just beat us and lose their other nine games, he said. "They haven't even scored against us in seven years," the quarterback said. Payne said he expects full-scale support from area residents. He contacted the Interfraternity Council and the Panhellenic Association and said he was assured fraternities and sororites on the Hill would answer the phones with "Beat K-State." A similar campaign was used several years ago, Payne said, for a University of Missouri contest Most of the Lawrence merchants have been contacted about the campaign and are anxious to participate. Football Ratings NEW YORK — (UPI) — The United Press International college football ratings place Michigan State in first place with Nebraska second. Bruce Peterson, Shawnee Mission sophomore, is the seventh KU football player to be nominated for the all-Conference academic team. Sports Directors Nominate Peterson Peterson's name was announced Intramurals Slate Seven for Football Seven intramural touch football contests get underway at 4 p.m. today on the intramural fields. In fraternity "A" ball Lambda Chi Alpha meets Sigma Alpha Epsilon on field one; Sigma Chi hosts Phi Delta Theta on two and Phi Kappa Psi plays Delta Upsilon on three. Tuesday, October 26, 1965 5 Daily Kansan last week by Phil Dynam, athletic publicity director. A sophomore in chemical engineering, Peterson maintains a 2.53 grade point average and was on the Dean's Honor Roll both semesters his freshman year. He ranks 11th in a class of 410 students in the School of Engineering. PARTY! Watch Entertainment Page Thursday For Information Features Supplementary Textbook Reading Material Paperbacks Books, Magazines, Newspapers Greeting Cards, Gifts Hours: 8:30 a.m.-10:00 p.m. DAILY—Including Sunday 912 Mass. IMPORT CLOTHIERS, INC. (A Kansas Corporation) presents for two days only Their first showing in Lawrence of imported and domestic fabrics for custom-tailored fine clothes for men. Suits, Topcoats, Sportcoats, Slacks and Carcoats measured to the style of your choice from over 200 fabric samples. Prices start at $77.50 Materials On Display For Your Selection at at The Holiday Inn Tuesday and Wednesday, Oct. 26-27 9:00 a.m. to 10:00 p.m. It's Antifreeze Time Let "Shorty" WINTERIZE Your Car NOW LEONARD'S STANDARD SERVICE STATION 706 W.9th VI 3-9830 THERE'S MAGIC IN With typical wizardry T&C conjures up enchanting beauty and marvelous fit. Vyrene spandex lets these late-day lovelies stretch with your every footstep and return at once to their original shapeliness. You're sure to be charmed by the beauty and spellbound by the feel of these fabulous Town & Country shoes. Town Town & Country Shoes New Wishbone $12.00 Both styles available in white Vyrene for tinting to match Royal College Shop 837 Mass. VI 3-4255