OPINION TUESDAY, NOVEMBER 30,2004 THE UNIVERSITY DAILY KANSAN EDITORIAL BOARD www.kansan.com Bracelets don't keep original purpose Unfortunately, while the armband fundraiser is new to the University, it is not a new fundraising tactic. Recently the University of Kansas Athletics Department came out with a brilliant new way to promote Jayhawk pride while raising money for a great cause. The Williams Fund. The "Rock Chalk" armband is a blue rubber bracelet with "Rock Chalk" imprinted on it. In fact, the prototype yellow armband was promoted by cancer survivor Lance Armstrong before and during the Tour de France for Live Strong, an organization that helps cancer survivors. Since then, other charity organizations have used this successful tactic to make armbands for different causes. For instance, Choose Hope made pink armbands that say "Hope, Courage, Bravery, and Endurance" to support breast cancer patients.. With these forerunners to the "Rock Chalk" band, it is hard to see why the department would pick this method of promotion and fundraising. The Williams Fund is a good cause, but it is no charity for cancer survivors. It's a scholarship fund based on athletic ability and need for the KU athletes. It also provides money for athletes to go to national-level tournaments, and recruiting of top coaches and athletes from all around the United States, according to their Web site, kuathletics.collegesports.com/williamsfund/kan-williamsfund.html. To the credit of the Williams Fund, the KU Athletics office said that part of the proceeds from the armbands will go to Coaches vs. The emphasis of the armbands was not clearly publicized as support of cancer-related charities, and this objective should have been more widely promoted along with the Jayhawk spirit objective. Cancer. The department also sponsors a KU student cookbook, with the proceeds going to the American Cancer Society for cancer prevention research. Still, that is unlikely to generate as much money as the armbands. In addition to these charitable donations, in the defense of the department, other universities have taken similar actions, such as Ohio State, said the office of Andrew Steinberg, one of the school's assistant athletics directors. Still, the emphasis of the armbands was not clearly publicized as support of cancer-related charities, which should have been more widely promoted along with the Jayhawk spirit objective. By using the armband to promote the Williams Fund especially without mentioning how it supports cancer-related charities — it dilutes the power of the armband as a symbol of support for worthwhile charities. The department might have been able to avoid this had it followed the armband etiquette set by its forerunners and found another way to promote Jayhawk spirit on campus. TALK TO US Henry C. Jackson editor BEELER'S VIEW 864-4810 or hjackson@kansan.com Donovan Atkinson and Andrew Vaupel managing editors 864-4810 or datkinson@kansem.com and avauneil@kansem.com Louise Stauffer and Stephanie Lovett opinion editors 864-4924 or opinion@kansan.com Justin Roberts business manager 864-4358 or advertising@ansan.com Stephanie Graham Malcolm Gibson Malcolm Gibson general manager and news adviser 864-7667 or mgibson@kansan.com Stephanie Graham retail sales manager 864-4358 or advertising@kansan.com Jennifer Weaver sales and marketing adviser 864-7366 or jweaver@kansan.com EDITORIAL BOARD MEMBERS Laura Rose Barr, Ty Beaver, Ryan Good, Anna Gregory, Jack Henry-Rhonda, Nate Karlin, Jay Klimmel, Taylor Price, Ryan Scarrow, John Tran, Anna Waltmer and The Kansan welcomes letters to the editors and guest columns submitted by students, faculty and alumni. The Kananreservs the right to edit, cut to length, or reject all submissions. Letters to the editor should be no longer than 200 words and guest columns should not exceed 550 words. Michelle Wood For any questions, call Louse Stuafter or Stephanie Lovett at 864-4324 or e-mail at opinion@ kansan.com. General questions should be directed to the editor at editor@kansan.com. GUEST COLUMN GUIDELINES Maximum Length: 650 word limit Include: Author's name Class, hometown (student) Position (faculty member) Also: The Kansan will not print guest columns that attack another columnist. LETTER GUIDELINES Maximum Length: 200 word limit E-mail: opinion@kansan.com 200 Word lists **Include:** Author's name and telephone # Class, hometown (student) Position (faculty member) SUBMIT TO Hard copy: Kansan newsroom 111 Stauffer-Flint KRT CAMPUS Fair trade gifts high quality GUEST COMMENTARY Every family has its own holiday rituals, but the purpose behind all of them is to enjoy each other's company and take time out to say, "I care about you." NYANA MILLER opinion@kansan.com However, even when celebrating these intangible values, the materialism in our culture manages to intrude. People get so wrapped up in the shopping frenzy and minute details of pulling off the perfect holiday meal that they lose track of the purpose. It's important to remember the primary focus is not on what you buy or how much you spend, but on the infinitely more valuable relationship that you are celebrating. One way to spread the joy to loved ones both near and far is to purchase fair trade or alternative gifts. Fair trade items purchased from artisans or farmers in developing nations ensure a decent livelihood for the families of those producers by paying a price that will cover the cost of food, housing, education and healthcare. Does this mean the American consumer will have to pay a higher price? Sometimes, but not always. The organizations that sell fair trade items are generally not-for-profit charities, so that a CEO playing golf in Florida isn't pocketing an enormous cut off the sales price. Overheads are low and quality is high, which means that fair trade is quite a Fair trade items purchased from artisans or farmers in developing nations ensure a decent livelihood for the families of those producers by paying a price that will cover the cost of food, housing, education and healthcare. bargain. Alternative gifts are donations made in honor of the gift receiver to a certain organization. The Heifer Project International, for example, sells alternative gifts like farm animals that will be distributed as part of their comprehensive poverty-reduction program in developing countries. Habitat for Humanity symbolically sells bricks or yards of concrete. The proceeds from the United Nations Children's Fund's Christmas cards support the work they do with children around the world. U.S.-El Salvador sister cities sell sponsorship of scholarships for high school students in rural areas of El Salvador, students who could not otherwise continue their educations. Donations can also be made to another favored charity and considered an alternative gift. This form of gift giving presents a sharp contrast to a pair of designer jeans purchased at the mall. Alternative gifts are tokens of love for humanity. This year, many opportunities exist in the Lawrence-Kansas City area for people who seek fair trade or alternative gifts. The Fair Trade Holiday Market at the Ecumenical Christian Ministries offers the most comprehensive selection of compassionate gifts. It has more than 10 organizations contributing an array of items such as finely carved animals from Kenya, woven baskets from the Philippines, pottery, jewelry, toys, crèches, musical instruments, holiday ornaments and hand woven textiles. The market will be a fun environment for students and community members to get their shopping done without waiting in long lines or listening to repetitive holiday tunes that urge consumers to buy more, more, more. So whether it's Kwanzaa, Hanukkah, Christmas or something else that your family is preparing to celebrate, keep grounded in the holiday spirit — a spirit of joy and connection. Rejoice in the spirit of companionship without getting caught up in empty substitutes. Use fair trade and alternative gift-giving to shower your loved ones with the spirit. Miller is a Shawnee senior in Spanish, Latin American Studies and political science. Free for All Call 864-0500 Free for All callers have 20 seconds to speak about any topic they wish. Kansan editors reserve the right to omit comments. Slanderous and obscene statements will not be printed. Phone numbers of all incoming calls are recorded. If you liked what Adolf Hitler did, then you will love what George W. Bush is doing. 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And yet that's how I feel right now. - --- Is anyone else graduating in May and wishing they had just done some summer school so they could walk in December? - I just saw Mo Rocca wearing a blue "Rock Chalk" shirt on I Love the 90s. Hey, Lawrence! Not only are your roads probably the worst roads in all of Kansas, but you also have the worst lights in all of Kansas. If they're timed or not, I can't tell because they don't let anyone go that needs to go. So, guess what, Lawrence? Time up the funds in the freakin' road department. --- Ah, I just dropped off my drunk best friend at a gay bar. Happy Thanksgiving! - Hi. I just want to tell my friends and my roommates to drop it like it's hot and Happy Thanksgiving and drop it like it's hot. - I'm really pissed off at the Kansan for not giving me four crosswords like they did over Fall Break. In this day and age, is Spam an OK replacement for turkey on Thanksgiving Day? --- I am so tired of the sexual double standard. 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