84
FOOTBALL Senior wide receiver Brandon Rideau, the Jayhawks' touchdown leader, looks to lead Kansas against Texas Tech. PAGE 1B
GOLF
Senior golfer Kevin Ward leads the Kansas golf team to victory in the 2004 Kansas Invitational. PAGE TB
THE UNIVERSITY DAILY
KANSAN
WEDNESDAY. SEPTEMBER 22, 2004
VOL. 115 ISSUE 25
New plan, new identity
Firm to research, create new visual identity for KU
BY Ross Fitch
rfitch@kansan.com
KANSAN STAFF WRITER
A new marketing plan will aim to tell the tale of the University of Kansas. Part of the plan calls for an updated visual identity, but the Jayhawk mascot isn't going anywhere.
The University has recently designed the plan to bolster internal and external communications. It will involve new marketing strategies, including branding the University with a new visual identity.
"We can do a much better job telling the success stories of our faculty and staff." Chancellor Robert Hemenway said.
The higher education business has become more competitive, and the University could not continue to send unclear messages to key audiences, said David Johnston, director of marketing for the University.
The University paid Carnegie Communications $32,000 to survey faculty, staff, undergraduate and graduate students, alumni and prospective students about their opinions of the seal, Jayhawk and the University's labels. No tuition dollars will fund the cost of the new marketing plan, said Kevin Boatright, interim executive vice chancellor for University Relations. He said part of the money would come from private funding, trademark royalties and University Relations.
"KU has to be looking at ways to do more with less," he said. "These are tight times and that idea has now spread to communications."
The marketing plan consists of eight marketing teams that will attempt to target one area of improvement. Some examples are state funding, reputation and benefits, visual identity and senior marketing. Hemenway is chairman o the senior marketing team.
Johnston is co-chair of the visual identity team with Lynn Bretz, director of University Relations. The University is associated with many different identities, including the University seal and
SELECTED RESULTS FROM THE VISUAL IDENTITY SURVEY:
All audiences chose "traditional" as the word that most describes what the seal communicated to them.
www.kansan.com
All audiences chose "fun" as the word that most describes what the Jayhawk communicated to them.
When given 18 words to describe the seal, all audiences chose "scholarly."
When given 18 words to describe the Jayhawk, all audiences chose "athletics."
Faculty and staff responded that a new visual identity or logo should possess an "academic" quality, while alumni believed a new logo should be "traditional."
"The University of Kansas" was the most preferred name for referencing the University.
All populations most commonly referred to the University as "KU."
mascot. Johnston said the goal was to find one central image that bridged the gap between the different identities and united them. He also emphasized that the Jayhawk mascot would remain a part of the new identity.
Almost two-thirds of alumni indicated the Campanile was the landmark they remember most fondly. More than one-third chose Allen Fieldhouse.
"Kansas University" was preferred by less than 2 percent of all audiences.
The "Rock Chalk" chant was cited as the tradition that alumni remember most fondly, followed by walking down the hill at graduation and attending basketball games.
Johnston said that anything the University did would be based on marketing research data. Johnston said the team would have the central concepts by the end of the semester. The concepts would be finalized mid-
Source: Carnegie Communications visual identity survey for the University of Kansas.
spring and the new identity should be finished by the end of the Spring semester, he said. He said the seal would probably be reserved for ceremonial and official uses. The Latin seal is so detailed that it didn't reproduce well, he said.
Some students said they thought developing a new central image was a good idea.
SEE MARKETING ON PAGE 6A
Coffee shop Pulse opens softly today
The staff at Pulse, the coffee shop at the Underground, is getting peppedbecause Pulse could be part of the Underground's opening today.
The Underground will have a soft opening today, meaning that it will open around 10:30 a.m., but the grand opening is still set for Thursday.
Josh McBeth, Oklahoma City senior, had to learn coffee lingo in case a customer asked for something like a "skinny dry sleeper friendly." For anyone not up to par on coffee-speak, that means a decaf coffee with skim milk and foam only.
Mebeth said he wasn't sure if Pulse would be part of the soft opening.
"They don't tell us because they don't know." McBeth said.
A soft opening gives the Underground flexibility to be sure all of the equipment is working and all of the staff is trained.
"It gives us a little bit more play time before we open up to make sure everything's working properly," said Karen Lewis, manager of the Underground and Hawk Shops.
Laura Francoviglia
Keystone kitty
Alex Plassmeyer/KANSAN
A kitten tries to beat the heat in a beer box in an alley at 13th and Ohio streets. Yesterday's temperatures reached 85 degrees for the last day of summer.Today is the first day of fall.
Judge sets appeal deadline in University records case
Monday, Douglas County District Judge Jack Murphy ruled that the University must release all of the details related to Lew Perkins' contract and compensation.
The University of Kansas must release its athletic director's employment contract or appeal the court's decision by Oct. 18, 2004.
The University's counsel had argued that the Kansas Open Records Act protected those documents, but Murphy said he disagreed.
"The public has a valid right to discover how a public institution spends its money," Murphy wrote in his 10-page ruling.
PERKINS
Murphy originally
"We are reviewing our legal option, one of which is whether to appeal the judge's ruling." University officials said in a press release yesterday. Officials said they would make the decision soon.
ruled that the University had to release the documents immediately, but later changed the decision by setting the Oct. 18 deadline.
Bartles fights to be 'fit' for military
BY STEPHANE FARLEY
sfarely@kansan.com
KANSAN STaff WRITER
Chuck Bartles, a graduate student at the University of Kansas, has one more appeal left to prove to a medical review board that he is fit for military duty.
Miranda Lenning
On Thursday, Sept. 9, Bartles took an oath during a re-enlistment ceremony at the Airborne and Special Operations Museum in Fayetteville, N.C., after a medical review board deemed Bartles fit for active duty. On Tuesday, Sept. 14, he said he found out that the review board had changed its mind and declared him unfit for duty.
Bartles was injured in Iraq on Oct. 23, 2003 when the military Humvee he was riding in struck a roadside bomb. His right arm was injured during the attack and had to be removed above the elbow. Bartles was at the Walter Reed Medical Center in Washington D.C. for eight months. He went through rehabilitation and was released from the hospital in June.
Bartles has appealed twice to the review board. The board declared him unfit after his first appeal, but declared him fit after he presented himself to the board on July 22, 2004. Bartles said his sergeant major and commander accompanied him to the meeting where he had to plead his case for why he considered himself to be physically fit for duty.
Bartles, who can only appeal three times, has to complete his third appeal by Sept. 24. Bartles said there had been no explanation as to why the medical board had changed its mind.
Nancy Robbins, Bartles' mother, said her husband, Ken Robbins, received a call from Bartles about eight hours after the 2003 attack occurred. Bartles wanted to tell them himself instead of having the military or Red Cross contact them, Robbins said. She said she supported her son's decision to re-list.
BARTLES
The University Daily Kansan
111 Stauffer-Flint Hall
1435 Jayawk Blvd.
Lawrence,KS 66045
(785) 864-4810
© 2004 The University Daily Kansan
Bad things happened to people all of the time, Bartles said, but most people just kept going. He wanted to be back on active duty no matter what could happen, and expected he might be back in Iraq within the next year.
Bartles said he also had another prosthetic that was painted to look like his other arm. The third prosthetic is a hook.
Bartles wears
He said the "super" arm was nice, but he preferred to use the other two prosthetics the majority of the time because they didn't require batteries.
Bartles enlisted in the Marines when he was 17 years old and has been in the military for eight years. He is now in the Army Reserves.
three prosthetics. He described one of the prosthetics as being his "super" arm. The $70,000 prosthetic arm has electrodes that attach to his biceps and triceps. The electrodes in the arm respond to his muscles whenever they are flexed.
While in Iraq, Bartles said he helped verify that contracting work between the United States and Iraq was being done and served as a civil affairs liaison between the U.S. and the Iraqi people.
He said he was confident that the board would grant his third appeal and find him fit for duty.
Robbins said she was dumfounded as to why the board told Bartles he was fit for duty and then took it back. Being in the military had always been something her son wanted to do, she said.
"He's very determined to stay in the military," Robbins said. "I'm sure he'll find a way."
Wireless Internet expands
Lawrence City Commissioners are discussing the idea of wireless internet throughout the city of Lawrence PAGE 3A
SEE BARTLES ON PAGE 6A
City Commission
Student organizations are teaming up with the Lawrence City Commission for Civic Literacy Week to help students become more civically-minded. PAGE 3A
Index
News Briefs ... 2A
Weather ... 2A
Opinion ... 4A
Sports ... 1B
Coronics ... 4B
Crossword ... 4B
Classifieds ... 5B