The weekend's weather
Tomorrow: Continued warm and sunny.
THE UNIVERSITY DAILY
HIGH LOW 96 69
Sunday: Dry.
Kansan Weekend Edition
HIGH LOW 91 66
Friday
August 27,1999
Section:
A
Vol. 110 • No. 8
THE STUDENT NEWSPAPER OF THE UNIVERSITY OF KANSAS
Vol. 110 No.8
WWW.KANSAN.COM
Mourners remember KU student at service
(USPS 650-640)
By Lori O'Toole writer@kansan.com
Kansas staff writer
More than 250 people left the sanctuary of Clinton Parkway Assembly of God last night with pieces of navy blue cloth splashed with white shooting stars.
The strips of cloth were meant to bind each friend and family member to Jarold Baker, so everyone who attended his memorial service last night would have something to remember him by.
"The shooting stars are because he was an aerospace engineer," said Jennifer Suter, Leavenworth junior, who brought the fabric.
For nearly two hours, those who attended the service at 3200 Clinton Parkway, where Baker was a member, sang, prayed and talked about their memories of the 22-year-old Attica senior, who drowned last Friday in the Arkansas River.
His parents and older brother were there, along with his current and former roommates, friends from the Chi Alpha Christian Fellowship and church members. More than 450 people attended his funeral Monday in Attica.
The memorial service last night had a contemporary atmosphere.
People swayed in the pews to the music of Pool Boys, a band comprised of University of Kansas students and graduates, which played several songs throughout the service.
Baker had helped the band on Monday nights by projecting the lyrics to their soft Christian rock music from a Powerpoint program onto a screen at
See FRIENDS on page 3A
CONCERT CALENDAR
Tonight
Hairy Ape's BMX and Space Pocket 9:30 p.m. at the Bottleneck, 737 New Hampshire St.
Baby Jason and the Spankers 10 p.m.
Jazzhaus. 1/29 1/2 Massachusetts St.
The Moody Blues 8 p.m. Sandstone Amphitheater, Bonner Springs Tomorrow
Band that Saved the World and Gestalt Theory 9:30 p.m.the Bottleneck
■ Majesties Rhythm Revue 10 p.m.
■ Jazzhaus
Fast Johnny Ricker 9:30 p.m. Stu's Midtown Tavern, 925 Iowa St. Sunday
Joydrop, Trish Murphy, Eight Degrees, Six Percent, doors open 7 p.m. the Granada, 1020 Massachusetts St.
■ "Festival at Turtle Island Maze" 1 p.m. Pendleton's Kaw Valley Market, 1446 E. 1850 Rd., sponsored by Natural History Museum
Index
"Baroque Italian Chamber Music." A Tribute to Arcandelo Corelli, Spencer Consort 2:30 p.m. Central Court, Spencer Museum of Art
News ...3A
Nightlife ...7A
Game times ...1B
Horoscopes ...2B
Movie Listings ...5A
Classifieds ...6B
During the 1999-2000 school year, the University of Kansas will be taking a hard look in the mirror.
In the eyes of the beholder
The KU Endowment Association hired Clark, Martire & Bartolomeo, Inc., based in Englewood Cliffs, N.J., to study perceptions of the University among students, parents, faculty and community members. The firm should complete the survey in nine to 12 months at a projected cost of $200,000.
Endowment Association hires image consultant for University
The University Daily Kansan is the student newspaper of the University of Kansas. The first copy is paid through the student activity fee. Additional copies of the Kansan are 25 cents.
"We've never really asked ourselves, How is KU doing?" said Jim Martin, president of the Endowment Association. "What we're trying to do is help KU tell its story better than it has in the past."
Clark, Martine & Bartolomeo, a public-relations research firm, started work Aug. 5, when employees from the company spoke with a group of 23 alumni and Endowment administrators about the firm's research methods. Martin said that the firm should begin surveying students and community members by the beginning of October. Focus groups, interviews and telephone and mail questionnaires will be used.
"What we're really hoping to find are things we're not perceiving, or the university isn't perceiving," Martin said. "It's a trend that needs to become more of a routine."
After the firm completes its work, a report will recommend ways for the University to improve its image and outreach in surrounding areas. Although financed by the private Endowment Association, results of the
Story by Clay McCuistion • Illustration by Kyle Ramsey
survey will be shared with the KU administration.
"Any university has to constantly evaluate how well it's serving its public and what its public thinks of it," Hemenway said. "This is not a new idea."
"We think it's a good opportunity to affect the University in a very positive way," Martin said. "It's a very healthy thing to do."
Chancellor Robert Hemenway supports the Endowment Association's work.
Hemenway noted the Endowment Association was preparing for a major fund-raising drive. A positive image for the University would help the Association boost donations.
"This is the natural event that would take place in preparation for a capital campaign." Hemenway said.
Although the University conducted smaller surveys in the past, Hemenway said this year's project was the largest he has been involved with. Clark, Martine & Bartolomeo also have conducted research for Syracuse University, Columbia University and the University of Maryland at College Park.
The Chancellor said the most important part of the process would come after Clark, Martine & Bartolomeo had made a final report
"The really critical part is how you assess the data," Hemenway said. "That has to be done very carefully."
Alan Cerveny, director of admissions, said information gathered from the survey would be useful in recruiting new students.
"We find ourselves sometimes dispelling more myths than dispensing information," Cerveny said. "We want to make sure we can present the University in a way that makes people aware of all they have to offer."
all we have to offer."
in Kansas fully appreciate the caliber of the institution."
Kristen Adkinson, assistant director of new student orientation, said she looked forward to the survey's results.
She said she hoped a new campus image would counteract negative stereotypes about the existence of snobbery
and an impersonal environment at the University
Do $cholars merit money?
National Merit Scholars get bigger scholarships than most other Kansas students, and consideration is based on a standardized test score. Is it fair to focus on this set of students?
See page 3A
...
Fighting the Irish
No experience necessary
The Kansas women's lacrosse club is preparing for its second season in a nationwide league and hopes to top last season's third-place finish. The popularity of this unique sport is growing quickly as new players learn that little athletic experience is required to play.
Seepage 3B
With Zac Wegner as the heir apparent to the quarterback throne, Kansas charges out to butt heads with Notre Dame, Bob Davie and Touchdown Jesus.
See page 1B
Less than ecstasy
Peace, love, music? Not really. Woodstock '99 offered good tunes, but fires, mobs and explosions sent it out of control.
Seepage 8A
No festival? Play anyway!
Despite the cancelation of the Jayhawk Music Festival, the battle of the bands went ahead as scheduled. With a new concert appearance at stake, two local bands dueled to a first place tie.
Seepage 7A