UNIVERSITY DAILY KANSAN
Wednesday,August 16,1995
3E
Why There is Better Pricing at Kief's
Better pricing at Kief's that helps you,the customer.
Marketing classes of approximately 400 students studied and evaluated Audio Specialists, Regional Chains and Mass Merchants, during the Thanksgiving and Christmas breaks in 1989. The students visited over 2,400 outlets during those two peak shopping periods and the results were revealing.
"We found price options and terms, but few if any legitimate discounts". - Business & Marketing Project 2000 Class 1989 "Their information prompted us to offer all 5 price choices at our store." - Kief's Audio/Video 1989
These students answered the question many of us ask ourselves when we shop for audio and video equipment. Where's the best place to shop? You should always shop the place that offers the best price, the best terms and the most options, and locally, that place is Kief's Audio Video.
The choices, terms and pricing:
EXTENDED WARRANTY "A" Stock Full Service + 5 Years Insured
Kief's FULL SERVICE "A" Stock
- Service Security
FACTORY SALE "A" Stock -Low Discount Prices
SPECIAL ORDER "A" "A" Stock
-A Few % Above Dealer Cost
Abetter
price... Check "A"Stock Choices
"If a price is less than Special Order "A", then someone likes you well enough to lose money...or it might be a B" stock unit."
CHEAPEST WAY TO BUY
"B" Stock
- Below "A" stock cost
Kief's will not recommend or stock "B" stock units. If you want "B" stock units, we will special order under terms.
KIEF'S Audio/Video
36 Years Audio/Video experience
24th & Iowa St.P.O.Box 2,Lawrence,KS.66044
CDS & TAPES ~ AUDIO/VIDEO ~ CAR STEREO
913·842·1544 913·842·1811 913·842·1438
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