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901 Mass.
Sex attracts U.S. tourists
WASHINGTON — (UPI) — The National Association of Travel Organizations has just made an important discovery, folks.
It has found that the average tourist will not travel great distances nor spend large sums merely to look at interesting rock formations.
According to Harry G. Clement, chairman of the NATO (now there's an odd set of initials) Research Committee, the five things that have the biggest impact on tourists are "fire, water, sex, greed and fear."
HE SAID "travel and tourism cannot be successfully developed if it is not based" on at least one of these motivating elements.
One of the factors that contribute to our international deficit is the so-called "tourist gap" —the difference between what American tourists spend in other countries and what foreign tourists spend in the United States.
Clement outlined his findings at the association's convention this week, and not a moment too soon. The information, properly utilized, can have a bearing on this country's balance of payments problem.
OUR TOURISTS have been outspending their tourists by nearly $2 billion a year. Which is a lot of fire, water, sex, greed and fear.
What the federal government and private tourist operators need to do now is make sure their attractions provide one or more of these elements.
Clement pointed out that "the most popular three tourist attractions in Washington are the Smithsonian Institution, the Lincoln Memorial and the Washington Monument—all of them free."
"I LEAVE IT to you to decide what motive might be implied here," he added.
Since the Washington Monument is notoriously dry, nonflammable, unseductive and safe, I assume he was referring to greed.
Think how much more attractive it would be if the government hired six pretty girls in bikinis to stand atop the monument and throw flaming bags of water at the crowd below.
Other tourist attractions can be similarly improved. I have in mind Jayne Mansfield riding over Niagara Falls in a toppless barrel by candlight.
THAT WOULD provide water, and sex. For the greed motive, she could toss trading stamps to the spectators while in midair.
Add a little fear to that and— whambo! the tourist gap would be permanently closed.
KU hosts meeting
A faculty of 23 has been assembled for the 18th annual Savings and Loan Institute for Junior Executives Oct. 13-15 at the University of Kansas.
WEATHER
The U.S. Weather Bureau predicts partly cloudy skies with probable light showers for today and Thursday. Winds will be southerly at 15 to 25 miles per hour. Low tonight will be near 60. Precipitation probability 10 per cent.
Daily Kansan Wednesday, October 12, 1966
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