Tuesday, Dec. 8, 1964
University Daily Kansan
Page 5
Yule Greetings Expressed by Christmas Cards
By Suellen McKinley
Sending one's true love a "partridge in a pear tree" as a Christmas greeting would be costly by the standard of today's mail rates.
However, all the traditional greetings of the Yule season are expressed by people around the world in today's tiny package of illustrated sentiment—the Christmas card.
The snow scene or Santa Claus on Christmas cards sold this Yule season were produced during the first warm days of spring, according to the production schedule of Hallmark Cards Inc.
ROBERT D. PAYNE, manager of the local Hallmark plant, said that
Official Bulletin
TODAY
Foreign Students: Today is the final day to sign up for the People-to-People Tour of the Harry S. Truman Building Thursday up in the PIP office, basement Kansas Union.
Future Teachers: Interviewers on campus from the Topeka Public Schools in Topeka, Kansas. Elementary Education candidates available Sept. 65. Sign up in 117 Bayle Hall. Speech and Drama Colloquium, 3:30-5:00 p.m. Dr. Gordon Beck. 301 Summer School.
Sociology Lecture, 4:00 p.m. Prof. Jean Labbens. Dyche Auditorium.
Architecture Lecture, 4:30 p.m. Richard Ahern. 303 Bailey.
080. 303 Bally, SUA Special Film. 6:30 p.m. Fraser Theater
Labbens. Dyche Auditorium.
Architecture Lecture, 4:30 p.m. Rich-
ham.
YCS Discussion Group: 7:00 p.m. Inquiry Forum. St. Lawrence Student Center. 7:00 p.m. Sacramental Theology. St. Lawrence Student Center. 9:00 p.m. Westchester Law Center. 9:00 p.m. Lawrence Law Center. 8:15 p.m. Discussion. 1313 Valley Lane, VI 3-8712
TOMORROW
French Club 7:30 p.m. Christmas Program-poems, songs, slides. Kansas Room.
Wesley Foundation-Morning Prayer,
7:50-8:20 a.m. Methodist Center, 1314
Psychology Colloquium, 4:00-5:30 p.m.
Architecture Lecture, 4:30 p.m. Rich-
 Architecture Lecture, 4:30 p.m.
d Aerhain. Dyche Auditorium.
Spanish Club. 4:30 pm. El club Ateneo.
Spanish Club, 4:30 p.m. El club Ateneo celebrara la faesta de navidad. Las posadas, villancicos, y pinata. Todos estan invittados. Fraser Theater.
Classical Film, 7:00 p.m. "Music Room." Fraser, Theater.
Carillon Recital, 7:00 p.m. Albert Gerken.
YCS Discussion Group. 7:00 p.m. time.
Christmas
St Lawrence, Student Center.
Student National Education Association
7.30 p.m. Foreign students speak on "Christmas in Many Lands." Sunflower room, Kansas Union Refresher School, Sharpnash
Recital Hall
Appreciative Theatre. 8:20 p.m. "A
Doctor in Suite of Hands."
Episcopal Evening Prayer. 9:30 p.m.
Danforth Chapel.
production of seasonal greeting cards is done months in advance.
"We are now shipping Christmas re-orders and valentines," Payne said. "After the new year we will begin making samples for Christmas 1965.
The necessity for advance mass production of Christmas cards is due to the idea of one man who fell behind in his correspondence, and started a Christmas custom which grew and grew.
The man was Henry Cole, a Londoner, who in the year of 1843 created the first Christmas card as a means of catching up on his seasonal greetings in one big sweep.
He designed the card with the help of an artist-friend, J. C. Horsley of the Royal Academy. The card pictured a Victorian family party happily in progress with side panels illustrating acts of charity.
Americans exchange more greeting cards than people of any other country. Approximately 300 greeting card publishers produced a total of five billion cards in the United States in 1958.
THOSE WHO received Cole's greeting card used the idea themselves, spreading the greeting to all their friends. Cole was later knighted for creating this forebeater of modern Yule greetings, which allows people today an opportunity to keep in touch with old friends and far-off members of the family.
Nearly half of this total in 1958 were Christmas cards, and the cost of sending them was $150 million.
"CHRISTMAS SALES are increasing each year," Payne said. "This may be attributed to a growing and more mobile population. As people move around more, they send more cards."
Anticipating sales for this moving population is a chief concern of the Hallmark company.
Payne said the number of cards to be manufactured is determined a year ahead of time, the decision based upon the past sales merit of each individual item.
A card design that will sell must also be judged with the future in mind.
"The type of design used on a card or line of merchandise follows the trends of women's fashions, because women are the major purchasers of greeting cards." Payne said.
"IF WOMEN'S fashion should follow an oriental style, for example, a certain per cent of our line would follow that fashion trend."
The fashion design is carried out even in one of the newer lines of the greeting card business—wrapping paper.
Decorative gift wrapping was begun in 1926 at the first Hall Brothers plant in Kansas City.
The firm designed a special gift wrap of the same colorful material it used to line envelopes for its greeting cards.
THE DECORATED paper replaced the red, white, and green tissue paper that was used at the time.
From this evolved the Christmas and other seasonal designs used in wrapping modern day gifts.
Demand is increasing for gift wrapping, Payne said.
"People are buying more and are trying to put more of their own personalities into the way the item is wrapped." Payne said. "Gift wrapping has become a more creative thing now."
THE LOCAL Hallmark operation was begun in 1958 with gift wrapping in mind—the Lawrence plant was built solely to produce ribbon.
--ping in mind—the Lawrence plant was built solely to produce ribbon.
Fraternity and Sorority Jewelry
- Guards
- Mugs
- Rings
- Lavaliers
* Crests
- Pins
- Crests
Z N O M E M E N C
809 Massachusetts
SPECIALISTS IN POWER...POWER FOR PROPULSION-POWER FOR AUXILIARY SYSTEMS.
CURRENT UTILIZATIONS INCLUDE AIRCRAFT, MISSILES, SPACE VEHICLES, MARINE AND INDUSTRIAL APPLICATIONS.
The University also is a significant factor in the employment at Hallmark.
HE SAID the Kansas Union handled a lot of sales, especially in the contemporary line.
Since 1960, the plant, which stands near the west Kansas Turnpike entrance on Route 1, has expanded to include equipment for finishing cards.
The creative department, art and editorial, is located at the Kansas City office of Hallmark.
Local operations now include manufacture, distribution, and finishing of cards, in addition to supplying nearly all of the ribbon sold by Hallmark in the United States.
One of the most important outlets for Hallmark cards in Lawrence, according to Payne, is the Kansas Union Bookstore.
Payne said the finishing of cards involves embossing, foil stamping, glittering, etc. This is done both by hand and machine.
"MUCH OF the finishing work on cards is still done by hand," Payne said.
The Lawrence plant receives the cards in large sheets of twenty or more after they have been printed or lithographed at another branch.
ELRING'S Gift Shop (Across from Bell's)
Columbia Christmas LP's Available At Kief's Records
Gift Certificates Available From Lawrence's Largest Record Selection
Malls Shopping Center
CL 1195/CS 8021 Stereo Johnny Mathis, Percy Faith and His Orchestra and a sparkling collection of holiday tunes.
CL 1892/CS 8692 Stereo
At a tree-trimming fest or a preseason party, Ray Conniff and His Singers set the mood for holiday cheer. An album of all-time favorite Christmas carols.
STEREO
1F1042
CL 2096/CS 8896 Stereo In the spirit of the season, The New Christy Minstrels offer their special brand of Christmas cheer. Includes "Beautiful City," "Tell It on the Mountain," "Sing Hosanna, Halleluja'and 9 more.
CL 2087/CS 8887 Stereo It's an old-fashioned, tree-trimming Christmas as Andy sings traditional favorites. Includes "Jingle Bells," "Little Drummer Boy," "The Twelve Days of Christmas" and 9 more.
ALSO AT
Masterwork
● Stereos ● Diamond Needles ● 45's
Top 100
● Portables ● Accessories ● AM-FM Radios