Page 12
University Daily Kansan
Friday, Nov. 20, 1964
AWS Fashion Board Predicts Trends and Fads for 1965
(The following article is the first in a series of monthly articles on style dress written by members of the AWS Fashion Board.)
If fall fashions are any indication for the rest of 1964 and 1965 the trend will continue with the "natural look" setting the pace in all facets of women's wear.
Carolyn Eynmore, member of the AWS Fashion Board.
Since styles are continually changing and the hems go up and down at the whim of a fashion designer the main thought for fashion watchers today could be to stay with traditional lines that change little from year to year.
POPULAR trends have their place in today's fashion picture but perhaps they should be viewed as optional guide lines rather than necessary or optional goals.
Waistlines are down and, in many cases, practically out. In other eras the feminine waist was meant to look its tiest but now it is faintly accentuated if at all. Today we find only slightly fitted tapered lines the characteristic in dress. Loosely belted drop waists are a familiar mark of high fashion and the skirt is back for a second run, both in style and comfort.
Pleats have moved into the spotlight in a modified form that usually
ENDS TONITE...
"The VISIT"
Granada
THEATRE...telephone VI 3-5788
Starts SATURDAY . . .
ROCK DORIS TONY
HUDSON Day RANDAIL
SEND ME NO FLOWERS ... just send me!
Technicolor"
NOW SHOWING!
Sunser Starts
DRIVE IN THE AIR · West on highway 40 7:15
appears "boxed" or sometimes as only a fold.
NOW—ENDS SUNDAY
Sean Connery
“DR. NO”
Steve McQueen
“THE GREAT ESCAPE”
ANOTHER trend in today's fashions are ruffles. Ruffles are seen trimming both necklines and hemlines. Necklines vary and are likely to yield to the familiar turtle neck or the more convenient jewel neckline. The jewel (collarless) neckline is especially convenient for sporting one of the lovely large symmetrical pins that are presently in vogue. Pins shaped like a Maltese cross are particularly popular.
Trends in color are unusual this fall. Favorites range from dark rich tones—the grays, browns, jet greens, ruby plaids—to the light blues, misty greens and bright yellows.
Fabrics being used this year are too diverse to mention except that synthetics are probably the most important. The new fabrics including stretch denims are noted for their ease of care, wrinkle resistance and comfort.
CLOSE OUT
(WE ARE CLOSING OUR DOWNTOWN STORE) All New Fall Maternity Fashions Have Been Reduced
Jackets
Including Holiday
THE NATURAL fibers popular this year are cotton, silk, wool and linen.
2 pc. Suits & Dresses
- Sportswear
- Skirts
- Sweaters
- Sleepwear
25% OFF
All 1 pc. Dresses —
Lingerie
20% OFF
In shoes the word is low and flat. Even for the most formal occasions shoes are comfortable and functional. The cut-back heel is especially popular for the woman who spends most of her day on her feet. Socks worn with loafers appear less frequently than ever before while knee socks or hose with loafers are more prevalent.
Smart Maternity Shop
107 West 8th
TOPEKA, KANSAS
Open Monday 'Til 8:30
Sizes 6 thru 18 — 38 thru 42
These are just few of today's elements of style. These trends are influential and are recorded here in the hope of acquainting women with current fashion trends. But, it should be noted that appropriateness is always the key to confidence and ease. Certain clothes with the "traditional" quality have the timeless beauty and harmony that is always correct.
Fannie Davis, member of AWS Fashion Board.
jiffies WIN IN A WALK FOR MEN
Soft, supple leather-like Doe-Lon upper, moccasin toe styling. New deep-foam swirl vinyl sole. $3.00 Easy to pack, easy to carry, machine washable.
1744 Massachusetts — In Dillon's Plaza Open Evenings Till 8:30
Hamburgers ... 15c
French Fries ... 10c
Cheeseburger ... 19c
Fish ... 25c
Grilled Cheese ... 15c
Orange, Root Beer and Pepsi ... 10c or 15c
Chocolate, Strawberry and Vanilla Shakes ... 20c
Coffee, Milk ... 10c
Arab-American Club Plans Food, Dancing
Burroughs Corporation LEWIS GRUBER, President
H. J. Heinz Company ROY J. SUND, President
Arab-American club will provide Arabic food, songs, and dances at 4 p.m. Sunday at the Douglas County 4-H club.
Want to Be a Corporation President Someday?
SWIFT AND THRIFT DRIVE-IN
SANDY'S
Shish kebabs, oozi (lamb stuffed with rice, meat and spices). Arab salad, and Arab dessert comprise the menu.
P. Lorillard Company
FRANK R. ARMOUR, JR., Pres.
A new booklet, published by a non-profit educational foundation, tells how the chief executive officers of many large corporations got their start. Regular price, 25c. Sent free to college students.
A survey by a Chicago consulting firm shows that men whose major experience has been in marketing are most likely to climb to the top of the corporate ladder. "Marketing" includes all forms of selling a company's products or services. Said an official of U.S. Steel: "I would rather own a market than a mill." Here are a few of the thousands of presidents who started as salesmen:
RAY EPPERT, President Burroughs Corporation
American Can Company
COURTLAND S. GROSS, Pres.
Write today for the booklet that tells which career field produces more top corporation presidents than any other—which career field offers 100,000 new openings every year—what starting salary you can expect. Just send this ad with your name and address and the fact-filled, 24-page booklet, "Opportunities in Selling," will be mailed to you without cost or obligation. This booklet was paid for by a non-profit educational foundation as a service to college students and guidance counselors. Send for your free copy now. Address: Council on Opportunities, 550 Fifth Avenue, New York 36, N. Y., UK-11-16.
Lockheed Martin Corporation
B. F. Goodrich, Inc.
B. F. Goodrich, Inc.
SANDY'S
Youll get delicious food at low, low prices. So if you have money problems but want a good meal, hurry to SANDY'S, 2120 W.9th.