THE STUDENT VOICE SINCE 1904
THE UNIVERSITY DAILY KANSAN
FOOTBALL STIFLES FLORIDA INTERNATIONAL
MONDAY, SEPTEMBER 24, 2007
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VOLLEYBALL TACKLES TEXAS TECH
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》FOOTBALL
University secures bargain blowout
'The University of Kansas' 55-3 blowout victory against Florida International almost never occurred.
Because of FIU's eagerness to play the in-city rival Miami Hurricanes, the Golden Panthers were forced to opt out of a scheduled 2006 game against KU. Keating instead negotiated two games, in 2007 and 2008, at bargain prices to the University.
The contest, as much a business transaction as a football game, took place only because of a shrewd decision by KU Senior Associate Athletics Director Larry Keating, who arranges the football schedule.
Kansas scheduled Louisiana-Monroe last year to fill that spot in its schedule.
The FIU-Miami game would go down in infamy. Played on Oct. 14 of last year, a frenzied brawl erupted in the third quarter.
The melee included both benches emptying, several fist fights, and objects such as helmets and crutches being used as weapons. In total, 13 players were ejected — eight from FIU and five from Miami.
FULL STORY ON PAGE 3A
WWW.KANSAN.COM
ASSOCIATED PRESS
MOTOR WAR REACHING CLOSE
GM, UAW expect final contract negotiations FULL AP STORY ON PAGE 4A
Classifieds. . 9B
Crossword. . 6A
Horoscopes. . 6A
Opinion. . 7A
Sports. . 1B
Sudoku. . 6A
All contents, unless stated otherwise,
© 2007 The University Daily Kansan
index
VOLUME 118 ISSUE 28
PEPSI VS. COKE
Battle of the brands
Pepsi
Diet Pepsi
Pepsi Wild Cherry
Sierra Mist
Mountain Dew
Aquafina
Gatorade
Common Pepsi products
Rival soft drink companies compete for campus exclusivity
esommer@kansan.com
BY ERIN SOMMER
Pepsi or Coke?
That's the decision University officials plan to make in the next few weeks. The 10-year, $14.5 million contract the University held with the Coca-Cola Co. expired in July, leaving room open for contract negotiations and new bidders.
While Coca-Cola looks to resign with the University, PepsiCo Inc. has stepped in with a proposal. A committee of University officials has been talking with both companies and plans to make a decision soon.
THE PREVIOUS CONTRACT
The University's contract with the Coca-Cola Company, signed 10 years ago, brought in immediate money and the promise of continued money for programming and scholarships.
Theresa Gordzica, the University's ener planning and business officer, said this included $7 million up front, $453,000 per year in sponsorships and $300,000 per year to fund marketing — a total payout of about $14.5 million over ten years.
Gordzica, who is on the committee that will ultimately decide on a contract, said that the sponsorship money provided by Coca-Cola was used to fund scholarships and
campus activities, and to provide beverages to student groups. She said this funding would be part of any new contract.
"Those will be the first things we consider", Gordzica said.
Gordzica said she was not at liberty to discuss the amount of money that a new contract with Pepsi or Coke would bring. She said the specifics of the contract would be released when a formal agreement was made.
POTENTIAL CHANGES
A new University beverage contract could bring several changes to campus.
But Mucci said a change in companies would not affect the food products sold at the three food courts. The food courts fea-
Coca-Cola has exclusive beverage rights in the University's food courts — the Market, the Underground and the Crimson Café. Coca-Cola also sells drinks from all campus vending machines and at athletic events.
"Whatever way we go, it's been discussed," Mucci said. "It's one thing that we're concerned about."
If the University signed a contract with Pepsi, Pepsi products would move into all of those locations. David Mucci, director of KU Memorial Unions, said Pepsi has provided the University with a plan to make the change quickly.
SEE NEGOTIATIONS ON PAGE 4A
Common Coke products
Coca-Cola
Diet Coke
Cherry Coke
Sprite
Mr. Pibb
Vault
Dasani
Powerade
the old contract
The University signed a beverage sponsorship contract with the Coca-Cola Co. 10 years ago. The contract expired in July.
$7 MILLION
Up-front payment from Coca-Cola
10 years ago
$753,000
Yearly payment from Coca-Cola in sponsorships and marketing
$14.5 MILLION Approximate total value of the contract,over 10 years
PRODUCTION
Local filmmaker adapts play, directs devil
Friday afternoon, a room in the Kansas Union was turned into Hell.
Riggs wrote, produced and directed the film while students, recent graduates and a handful of professionals worked as actors and crew members.
Jeremy Riggs, De Soto senior, orchestrated the conversion of the Centennial Room into Satan's office in Hell for his new film, "The Devil is an Ass."
FULL STORY ON PAGE 8A
Katherine Loeck/KANSAM
Jeremy Riggs, Desoto senior, directs a rehearsal of his film "The Devil is an Ass." The opening scene featuring Ryan Meharry and Justin Knubsen was shot Friday afternoon in the Centennial Room of the Kansas Union.
INTERNATIONAL
Parade warns U.S. to stay out of Middle East
Iran's President, Mahmoud Ahmadinejad, held a parade that offended some Americans a day before he flew to New York. The parade commemorated the 27th anniversary of the Iraqi invasion of Iran that caused a four-year war. Domestically built airplanes, fighter jets and missiles were featured in the parade. Missile trucks were painted with "Down with the U.S." and "Down with Israel." Tensions are over accusations that Iran is secretly trying to develop a nuclear weapons program.
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