feature
JAYPLAY = 08.23.2007
appearances
by Kim Wallace
Fancy cremes and badger brushes—it's not always easy preservin' your sexy.
BOTH ABOVE PHOTOS/JON GOERING
When Desirae Rieke's roommates hear the smoothing sound of her toothbrush, they know she has finished primping and is ready to go out.
Rieke, tonganode junior, has her "getting ready" routine so pinned that she can't deviate from it.
After a hot shower Rieke applies half of her makeup. She then blow dries her hair, gets dressed, and puts on the other half of her makeup. She finishes up her hair with a straightening iron, and then tops off her routine by brushing her teeth.
She doesn't remember how or why she developed her priming habits, but she does admit that it bothers her if she does something out of order.
"i definitely notice it, and it throws me off." she says.
Rieke's not alone in her primping patterns. Beauty is a $231 billion industry, and whether high-maintenance or low-