UNIVERSITY DAILY KANSAN
Tuesday, September 27,1994
5A
Kansan insert ads anger environmentalists
By Jennifer Freund
By Jennifer Freund Kansan staff writer
Environs hopes to stop them, and many students throw them in trash cans and all over campus, but Lawrence businesses continue to buy insert ads in the The University Daily Kansan.
"We have been fighting the UDK for a couple of years now," said Amy Trainer, president of Environs, a campus environmental group. "We've talked about every option with the Kansan, but they act as if 'talking is a dead end.'
However, Tom Eblen, Kansan general manager, said that inserted filers were an option for advertisers that had proven successful.
"This is a business operation," he said. "We will not do anything to put it at risk."
Part of operations includes profits, which Eblen said was vital to the Kansan.
Eblen said 92 percent of the Kansan's revenue comes from advertising.
Jennifer Carr, Kansan business manager, said she would not disclose the percentage of advertising dollars made through insert ads.
However, he said that the Kansan had taken steps to move more of its distribution inside, where environmental concerns could be minimized.
The inserts continue to be popular with businesses, said Cameron Death. Kansan advertising manager
"I think that they're one of the most effective means of advertising," he said.
John Butley, owner of Pizza Shuttle,
1601 W. 23rd St., said he preferred
using insert ads as opposed to ads
that appear inside the newspaper.
"They've been effective," Butyl said. "If you run a print ad in the paper and if it's not big, it gets lost. It's more expensive to run ads in the paper as opposed to filers."
Fliers similar to the ones that Pizza Shuttle uses cost $50 per 1,000 sheets, with a minimum of 8,000 sheets.
Employees at facilities operations also are unhappy about the mess that the filers create.
"When the ads come out, there's always a large volume of trash," Wayne Reusch, physical plant supervisor said. "At times it can be a pain, but we just stop and pick them up."
Carr said environmental concerns had not been overlooked by the Kansan.
Photo Illustration by bv Jav Thornton / KANRAN
"Concerns of Environs and facilities operations, as well as our own concerns, have all come to play," Carr said. "We will start to place our own ads in the Kansan this semester encouraging students to recycle newspapers and the filers."
Environs, a environmental group, is upset with the littering of inserts that is going on around newspaper houses on campus.
Speaker wants health care to cover music therapy
By Tom Erickson Special to the Kansan
The role and inclusion of music therapy in health care reform is a central issue in the field, Bryan Hunter, president of the National Association for Music Therapy, said yesterday.
Hunter, associate professor and coordinator of music therapy at Nazareth College in Rochester, N.Y., spoke to a group of nine students yesterday morning at the School of Education about developments in the field of music therapy, which uses musical recordings and instruments to treat physical and mental illnesses.
Hunter said that under the current health care system, music therapy would not be covered by most insurance programs. But, he said, he hoped music therapy soon would be considered a form of health treatment eligible for coverage.
"I think health-care reform eventually will happen," he said. "It needs to happen. When that time comes, I think music therapy will be in a good place to compete."
Hunter referred to an article on health-care reform that was published in the April 1994 issue of the association's newsletter. It commended President Clinton, Hillary Rodham Clinton and Congress for their work on making universal heath care a reality.
The article also gave defining principles for health care, which are nondiscrimination, comprehensiveness, appropriateness, equity
and efficiency.
"We are not endorsing any particular plan but parity for mental health services and treatment of other services as well as universal access and portability," Hunter said.
The recent influx of information to the public about music therapy is something to be excited about, Hunter said.
"The idea that it can influence behavior and work as a human force is gaining in public awareness," he said.
Hunter noted that "Good Morning America" had two stories on music therapy on consecutive days last week.
The first story dealt with the work of Linda Rodgers, daughter of famous Broadway composer Richard Rodgers, in producing a series
of audio tapes for people facing major surgeries
"It is another national example of music affecting someone in that situation," Hunter said.
The next day a report aired about an article published in the Journal of the American Medical Association about how surgeons who listened to the music of their choice were able to relieve their stress.
Alicia Ann Clair, professor of music education and music therapy, was pleased with Hunter's visit to the school.
"I think he has done a lot of traveling and has a current perspective on what is going on," she said. "Students are interested in the job market and where things are at."
Origin of funds is an issue in insurance race
The Associated Press
His opponent, Democratic state Rep. Kathleen Sebelius, received more than $37,000 from the Kansas Trial Lawyers Association and its members during the first 71/2 months of this year. Those donations accounted for more than a quarter of the funds she raised.
Todd, the Republican nominee, relies heavily on the insurance industry for campaign funds. He raised almost $29,200 from insurance sources, such as agents, agencies, executives and political action committees.
TOPEKA — Fear of the unknown might be Insurance Commissioner Ron Todd's biggest ally as he tries to raise money for his re-election campaign.
Sebelius is trying to prevent agents, brokers and executives from seeing her as the enemy. But Todd and others see the race as the latest episode in the long-standing political battle between insurance companies and attorneys who make money by fighting them in court.
"Who is going to give to an insurance commissioner's race?" said David Chartrand, whose company publishes an insurance newsletter. "The two groups have the most reason to give are the plaintiff's bar and the regulated industry."
Todd's opponents have attacked his fund-raising practices since he ran for insurance commissioner for the first time in 1990.
But Todd and his supporters are making Sebelius' ties to trial lawyers an issue as well. Sebelius lobbied for the group in Topeka before she became a member of the Legislature in 1987.
"There's always the fear of the unknown," said Gordon Garrett, a Topeka attorney and Democratic activist. "Right now, they (insurance officials) know what they've got and have had for almost half a century. Kathleen is an unknown."