UNIVERSITY DAILY KANSAN
Friday, September 9, 1994
5A
Hi-tech PCs travel in a semi
AT&T is taking its computers on the highway
ilianne Peter /
By Shannon Newton Kansan staff writer
Steve David, right. Connecting Point Computer Center representative, explains the uses of an AT&T computer to Michael Bacaloz, left. Lawrence senior. The AT&T PC Road Show came to Lawrence Thursday to demonstrate AT&T computer innovations.
AT&T came Thursday to Lawrence in a 48-foot semitrailer to showoff its latest line of technology. But instead of the usual telephone products, a new line of computers was being displaced.
The semitrailer, home of The AT&T PC Road Show, gave customers walking by Eighth Street between Vermont and Massachusetts streets a chance to see AT&T's newest products. The promotion was sponsored by Connecting Point Computer Center, 813 Massachusetts St., and ran from 9 a.m. to 8 p.m.
The multicolored truck, with paintings of computers, phones and other electronic equipment on the trailer, is the brainchild of Windows Magazine and AT&T. They developed the truck to promote AT&T Global Information Solutions, the new line of computers from AT&T
AT&T bought out National Cash Registers 6 months ago and entered the personal computer market
Eric Siley, sales representative for Connecting Point, said they picked up AT&T products because of the assertiveness of the company.
"No other PC company has done anything like this to let customers know about the products," Siley said.
Brian Deep, AT&T sales representative, said the traveling promotion was on a five-month, 60-city national tour.
"We just came from St. Paul, Minn., and after Lawrence we are going to Dallas." Deen said.
He said the promotional tour had boosted sales.
"After the display, one store's AT&T computer sales exceeded in two days what they usually sell in a month," Deen said.
AT&T is ninth in computer sales worldwide he said.
The truck offered consumers a look at the latest in computer technology and demonstrated what this technology could do. Deep said. Video conferencing and wire communication, which allows computer users to work on and transfer documents from computers throughout the world, was examples of this technology.
A demonstration by one of the AT&T sales representatives showed
how to use a multimedia CD-ROM and explained how the latest technology allowed one person to communicate to another person through a wireless remote.
"The traveling promotion has been very successful," said Randy Shields, sales manager for Connecting Point. "It's making people aware firsthand of the new products that are available to them."
Scott Tichenor, marketing manager for Connecting Point, said the demonstration was beneficial not only to people who were interested in buying a personal computer but also to people who already had purchased an AT&T personal computer.
"A lot of people have come in to see a demonstration on equipment that they have already bought," Tichenor said.
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