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Wednesday, Oct. 28, 1964 University Daily Kansan
Need for Quality Prompting Statewide Activities Changes
By Judy Farrell
An increased emphasis on recruiting the quality student to KU is responsible for the changes in the Statewide Activities program proposed at the All Student Council meeting last night.
The changes, introduced by Gary Walker, Wichita junior and chairman of the program, completely revise the Statewide Activities organization and aims. The proposal will be voted on at the next regular ASC meeting.
Walker's revision renames the program, the KU Student Communication Board, and establishes a two-point plan for statewide promotion of the University.
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KU STUDENTS WILL serve as columnists for newspapers in towns and schools in Kansas. They will be responsible for sending regular articles to local papers about activities of KU students from the town or school. The columns will also provide an opportunity to promote KU to potential students.
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To further promote the University representatives from KU's honor societies, Cwens, Mortar Board, Owl Society and Sachem, will speak to high schools in Kansas on KU's opportunities and activities.
The Chamber Music Series begins tonight with a concert by Joseph Knitzer, violinist, and Arthur Loeser, pianist.
A former soloist with the Cleveland and Philadelphia orchestras, Knitzer is a professor of violin at Michigan University.
Chamber Music Begins Tonight
Loesser has been a soloist with the New York Philharmonic and is the author of "Men, Women and Pianos: A Social History." He is head of the piano department at Cleveland School of Music.
The pair has performed together for 23 years.
Tonight's program includes sonatas for violin and piano by Richard Strauss, Charles Ives and Beethoven.
The concert begins at 8:00 p.m. in Swarthout Recital Hall.
These innovation revise the old program which consisted of student chairmen from each county in Kansas who were responsible for promoting KU to towns and schools in the county.
THE OLD PROGRAM concentrated on recruiting students to KU, Dick Wintermote, executive secretary of the Alumni Association, said.
This year's increased enrollment proves that this concept is out of date, he said, because volume recruiting is no longer needed.
Because prospective students respect the judgment of students already attending KU, Wintermote said the new program ought to be successful. If a KU student tells them about the University, his classes and his activities, potential students will believe him more readily than they would a faculty member or public relations man, he said.
"The new program aims at recruiting the quality student rather than a quantity of students," Wintermote said.
"THEHER IS A LONG tradition at KU in having a student activity which represents the University to parcels, alumni and high school students." Wintermote said. "Sometimes this activity can be more successful than the public relations arm of the University."
Raymond Nichols, vice-chancellor and executive secretary of the University, Bob Stewart, Vancouver, B.C., senior and Student Body President; Winternote and Walker worked on the revision of the program
Stewart said he became aware of the need for a revised program when he realized that many people in Kansas were not aware of the greatness of KU. Before moving to Canada this past summer, Stewart lived in Bartlesville, Okla.
STUDENTS THERE were very much aware of the excellent reputation of KU, he said. "But it was a shock to find out that there are places in Kansas where high school students don't realize what a great institution this is."
Stewart asked Walker to work on up-dating the program. As chairman of the new program, Walker will be assisted by a seven-member executive board which will serve throughout the year.
Members are Karen Crow, Wich-
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THE PROGRAM WILL continue to be under the direction of the Alumni Association.
Students wishing to serve as home-town correspondents may submit applications through Nov. 4. Applications must contain the name of the student's home county, his high school, and his KU activities. A paragraph explaining the student's interest in the program may be added, Walker said.
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