6A / NEWS / THURSDAY, APRIL 14, 2011 / THE UNIVERSITY DAILY KANSAN / KANSAN.COM
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Obama campaign advisor's strategy drew young voters
BY CLAYTON ASHLEY | cashley@kansan.com
The youth vote was central to President Obama's victory in 2008. Obama would have won 37* states in the 2008 election if the only people voting had been 18 to 29 year-olds.Obama actually won the 2008 election 53
How Obama spent his advertising money
percent to 46 percent, but won the 18 to 29 year-old demographic 66 percent to 32 percent. In 13 of these states, including Kansas, the 18 to 29 year- old age group was the only age group where a majority voted for Obama.
*It's also likely he won the youth vote in Colorado, Oregon, and Washington, because he won all three states outright, but CNN's exit polls didn't get information on 18 to 29 year olds in these states.
The Obama campaign spent a historic $427.3 million on political advertising in 2008. Jim Margo+ lis, Obama's senior advertising advisor, talked about political advertising yesterday at the Dole Forum. The miscellaneous portion includes phone banks, media consultants, and advertising inside video games.
2008 election results for 18- to 29-year-olds only
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Majority 18-29 year-old votes for: Obama McCain No Data Split
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Sources: CNN Exit Polls, Pew Research, OpenSecrets.org
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