WEDNESDAY, JUNE 11, 2008 News WWW.KANSAN.COM THE UNIVERSITY DAILY KANSAN
5
》 PROTECTION
KUIDs get new design,meet identity standards
BY DEEPA SAMPAT dsampat@kansan.com
Jill Dryden has had the same KU identification card since her freshman year. Dryden, Sugarland, Texas,
senior, said she uses it to get into the Student Recreation Fitness Center, sporting events and as a second form of identification at the bars. But starting next year, Dryden will have the option to carry around a different card.
Todd Cohen, director of University Relations, said that current ID cards failed to meet the University visual identity system standards that didn't exist when the cards were first
with the new design.
"They shouldn't have wasted money on a new design. I don't want to waste my time getting a new one."
DAN GERTSEMA
Olathe senior
The KU Card Center and University Relations collaborated with Commerce Bank and Bernstein-Rein, a marketing firm out of Kansas City, Mo., to develop a new design for the ID cards. The cards were introduced at the first new student orientation on June 6, and all incoming freshmen will be issued a card
issued a decade ago. The visual identity system ensures that all logos and identification related to the University stay consistent, such as using the same font. Before the visual identity system was in place, Cohen said that various departments were all using different logos.
"We have a much more consistent look across the board now," Cohen said. "We've gotten more and more people on board and it was time to get the card on the same look and feel as the University."
Cohen said that the endowment
center, alumni association and athletics had already changed their logos to comply with the visual identity system.
"The ID card was one of the last steps," he said. "Hopefully it has a much more dynamic look and it's recognizable and people can be proud to use it."
Current students can exchange their old cards for a new one at the KU Card Center for free. They will be charged $15 if they do not have their old ID to exchange. The Card Center is located on the fourth floor of the Kansas Union.
Nancy Miles, director of the KU Card Center, said the current ID cards would still be valid next year.
"We don't have any intention of saying that by a certain date students will need a new card," Miles said. "We plan to extend that out for awhile."
Dryden said she preferred the old cards to the new ones because she liked how "The University of Kansas" was written across the top.
CONTRIBUTED PHOTO
KU IDs experience a new design after the current IDs didn't meet University visual identity standards. Some students are not pleased with the new design because it is not clear the card is from the University.
"If you are using it as a form of ID out-of-state and it just says KU, people might not know where it's from," Dryden said.
Dan Gertsema, Olathe senior, said he also liked the current cards better because he thought the state logo printed on them made them look
more official.
“It’s pointless; they shouldn't have wasted money on a new design," Gertsema said. "I don't want to waste my time getting a new one."
Edited by Mandy Earles
NATIONAL
Kennedy returns home
BY GLEN JOHNSON ASSOCIATED PRESS
BOSTON — Fresh from his hospitalization for an aggressive surgery on a cancerous brain tumor, Sen. Edward M. Kennedy announced it was "good to be home" at his family's Cape Cod compound Monday and headed out for a sail.
Kennedy left the Duke University Medical Center in Durham, N.C., on Monday morning and arrived at his family's Hyannis Port compound just before noon. With his thick white hair visible beneath a beige, wide-trimmed hat, he told reporters he felt "good to be home, good to be here."
Within hours, he went out sailing with his wife, Vicki. It was the same
"His doctors are pleased with his progress since surgery a week ago, and he will continue to recuperate at home before starting the next phase of his treatment," Kennedy's office said in a statement. "He is thankful for the extraordinary care of the doctors and nurses at Duke, and also for the continued prayers and well wishes from the people of Massachusetts and all over the country."
homecoming routine he followed last month when he was released from a Boston hospital after being diagnosed with a malignant glioma, a lethal type of brain tumor. A malignant glioma is one of the worst kinds of brain cancer, and malignant gliomas are diagnosed in about 9,000 Americans a year.
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