4B
University Daily Kansan / Monday, December 9, 1991
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Campaign Kansas disappoints some
Departments benefit unequally from major fund-raising drive
By Alexander Bloemhof Kansan staff writer
Not everybody is happy with Campaign Kansas.
The University's fund-raising effort that began in 1987 has generated more than $210 million, far more than the original goal of $177 million.
But not every department has benefited from that success.
In fact, some departments say they are worse off than before the campaign because they helped finance it but received nothing in return.
Even now that the campaign is almost complete, they still help pay for a larger fund-raising structure at Texas University Endowment Association.
People in the classics department are upset about that.
"You hear that Campaign Kansas is going on and you say, 'Wonderful, they are going to raise millions and millions of dollars,'" said Stanley Lombardo, a campaign director. But it became pretty clear that nothing like that was going to happen."
At least for some departments.
Lombardo said the classics department had tried hard to get donations.
"The Chancellor said we set new standards in cultivating donors," Lombardi said, referring to the opening of the Wilcox Classical Museum.
At the beginning of Campaign Kansas, the Endowment Association informed the department that one of the three original tenured faculty members at KU, David Robinson, came from classics.
"We also found out that he has four grandchildren in Kansas City, all of them well-to-do." Lombardo said. "We open all to the Wilcox Museum opening."
The department even hired an actor to impersonate the old Robinson and greet his grandchildren
But the efforts did not pay off.
"The upshot was, we got $500," Lombardo said. "Just enough to pay the actor."
A fifth grandchild of Robinson, Mary Robinson Koch of Wichita, did not atted the opening of the museum. University olage to visit the museum.
Elizabeth Banks, professor of classics, said she and her colleague Oliver Phillips gave Koch a tour of the Wilcox museum.
However, instead of contributing to classics, Koch decided to donate $1.5 million to establish a law for professorships in the law and economics.
"Although my grandfather taught Latin and Greek when he came to the University in 1866, I wanted the chair to be in law and economics fields, in which my husband had a great deal of interest when he was active in business," Koch said according to a Sept. 4, 1990, release news.
"It just seems to be paradigmatic, Lombardo said. "Even when there is a close connection between donors and institutions, the money goes elsewhere."
James Muyksen, dean of liberal arts and sciences, said humanities departments such as classics and philosophy tended to be disadvantaged in large fund-raising efforts such as Campaign Kansas.
"The sciences tend to benefit more." Muyksen said. "These are the breaks. When you do community effort you don't benefit as well will benefit. But that's not the case."
Jim Martin, director of Campaign Kansas and the Endowment Association, said he had no way of knowing whether individual departments received.
But he said the larger donations tended to go to professional schools, especially business, engineering and law.
Other departments have complaints similar to classics.
Anthony Genova, dean of philosophy, said, "If you asked the typical faculty member in the humanities, 'What would happen if I made in your academic life?' the answer would be, 'There is no distinguishable difference.'"
"It's really imbalanced, especially for the humanities," Genova said. There is this imbalance, which is described by his discouraging to faculty in the humanities."
Donors'preferences
Muyksen said the humanities were disadvantaged because those departments did not have a broad base of rich donors like most of the professional
The Campaign Kansas director agreed.
"That's so typical." Martin said. "Folks in the humanities will tend in life, if they pursue those careers, to be paid well," he adds to give large amounts of money."
He also said professional schools
and colleges are for donors in
business and industry.
"Large corporations and industry tend to give in areas where they feel they benefit the most, and they tend to business, law, engineering and medicine."
He said there was little that could be once, because donor determined him. A donor should have
That's not true, according to Genova.
"The donors can put their money where they want," Genova said. "But it's really not that simple. The people who run the campaign can direct the money and try to influence the donors."
He said he thought the Endowment Association had not tried hard enough to direct donors who wanted to contribute. He said they were not know where to put their money.
Campaign officials have the attitude, "Unless you know some bigtime, heavy-hitter alumni, things are not promising," Genova said.
"I'd be very surprised if they encouraged donors to give a lot of money to that project."
Lombardo agreed.
"The association has absolutely no business directing donors with respect to giving." he said.
Martin said directing donors would be inappropriate and would erode confidence in the Endowment Association.
If, however, a donor had not decided where to put his money, the Endowment Association suggests areas that benefit him. He might sponsorships or scholarships, Martin said.
The main sources of money for the University are:
■ The state, $392.8 million.
■ Tuition and fees, $128.9 million.
■ The University of Kansas Medical Center, $110.6 million.
Where the University gets its money
How the Endowment Association works
The Endowment Association is a private corporation that provides funding to University departments, schools and units through investment income. It manages
- From its assets, the Endowment Association gave back to the University $33.6 million.
FUNDRAISING
The association raises money to increase its assets. In 1987, it began Campaign Kansas, its largest fundraising effort. Active fundraising ended this year. The campaign raised more than $210 million.
UNRESTRICTED FUNDS
■ Unrestricted funds comprise 3 percent of the money the association gives to the University and are not designated for a specific use.
■ Annually, department heads, deans and program directors on the three KU campuses make requests for this money.
■ The requests are submitted to the chancellor, who reviews them and sends the association's executive committee.
■ The association decides which requests to honor.
Unrestricted funds
RESTRICTED FUNDS
This money is donated to the Endowment Association foundations and corporations for a specified purpose.
Restricted funds comprise 97 percent of funds given to the association
The endowment association manages more than 2,900 endowed for KU departments and schools.
INVESTMENTS
The association invests the money from the restricted and unrestricted funds mainly in high-quality stocks and bonds. Income comes from dividends, interest and appreciation.
The University gets 5 percent
Where the profit goes
The association gets 1 percent
Source: Woman University Endowment Association/Endowment Association annual reports
"That would include the humanities." headded.
"Some schools and departments can do a better job in cultivating alumni, which makes it easier to get donations," he said.
... is returned to the endowment fund to offset inflation.
Martin said some departments had to share the blame for not receiving
Other people are not disappointed in Campaign Kansas because they did not have high hopes to begin with.
Elaine Sharp, head of the political science department, said she had not
"There have been a few direct contributions, which probably amount to a couple of hundred dollars, maybe a thousand. It hasn't really impacted our own academic programs and our research activities."
"I'm not personally disappointed, because I didn't expect that the campaign would make a big impact," said Brandon, head of the history department.
"You pay attention to things you can control yourself," she said. "I have no control over Campaign Kansas."
But she said she was not aware of any direct benefits her department had from the campaign.
"We could use all the help we can get," she added.
Campaign costs
10. 20. 30. 40. 50. 60. 70. 80. 90. 100. 110. 120. 130. 140. 150. 160. 170. 180. 190. 200.
"they need to have a certain operating budget," said Elizabeth B.inks, professor of classics. "But over- and above the basic maintenance, they skimmed more money to finance the campaign. But when you're over the top of the campaign goals, then you can start letting people have their
money back."
Todd Seymour, former director of the Endowment Association, said the association charged a $per manent fee and $48 million, in part to finance the campaign.
Also in 1986, the Endowment Association changed its accounting procedure and cut back on unrestricted funds to pay for the additional fund raising.
Costs include salaries for professional fund-raising consultants, money for supplies, postage, phone bills, printing, travel, meals and lodging all across the United States and expenses for promotional material.
The association increased its number of professional fund-raisers from five to 20 for Campaign Kansas.
Now that the campaign has come to a close, the changes remain.
See HUMANITIES, p.5
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